New at JB: Sony 2021 TVs

JB Hi-Fi is Australia's largest home entertainment retailer with top products, great quality + value. Learn more about our product range online. [VIEW ONLINE]( [>] [JB Hi-Fi]( [unsubscribe]( | [update preferences]( [JB Hi-Fi]( [unsubscribe]( | [update preferences]( Sony’s new BRAVIA XR TVs take vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Cognitive Intelligence The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do. Cross Analysation For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Picture Quality Unlike a conventional TV where all picture elements are adjusted to the same level, BRAVIA XR TVs with cross-analysation adjust each element to its best final outcome, in conjunction with each other, so everything is in harmony and feels totally natural. Sony A80J 55" Bravia XR OLED 4K Google TV SKU: 523004 Sony A80J 65" Bravia XR OLED 4K Google TV SKU: 523005 [View the Sony A80J Range]( Experience extreme contrast for brilliant 4K content Sony's BRAVIA TV feature Full Array LED technology, giving you beautiful contrast with rish dark and vibrant bright colours in every scene, to maximise your viewing experince. Cognitive Processor XR Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Full Array with XR Contrast Booster By precisely balancing light output across the screen, dimming some areas and boosting others, our Full Array LED with XR Contrast Booster 5 adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail. Acoustic Surface Audio+ Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV. Sony X90J 50" Bravia XR Full Array LED 4K Google TV SKU: 521121 Sony X90J 55" Bravia XR Full Array LED 4K Google TV SKU: 521122 Sony X90J 65" Bravia XR Full Array LED 4K Google TV SKU: 521123 [View the Sony X90J Range]( *Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics. #Free Delivery, Setup & Connect Installation is not available for online purchases. Not available from some regional stores. Setup & Connect Installation does not include supply of cables, audio or media component installation or old TV removal. Additional charges may apply for installation locations beyond 25KM of the store/stock pick up location. Terms & Conditions apply. The safety of our customers and team members is our number one priority. We have implemented measures to ensure we can safely deliver your products. See [here](for more information. Offer ends 30/06/2021. ^Discounts apply to most recent previous ticketed/advertised price. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer. Offer valid until 11:59PM AEST 30/06/2021 unless otherwise specified. Excludes Airport & Express locations. [JB Hi-Fi]( [unsubscribe]( | [update preferences]( [JB Hi-Fi]( [unsubscribe]( | [update preferences]( [FB]( [TW]( [YT]( This email was sent by: JB Hi-Fi Group Pty Ltd - ABN 37 093 114 286 PO BOX 5190, South Melbourne, VIC, 3205, Australia ‌