Newsletter Subject
[NEW PODCAST] How to Lead Through A Crisis with the Vice President of Adidas Originals Erika Wykes-Sneyd
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jameswedmore.com
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Noreply@jameswedmore.com
Sent On
Thu, Mar 2, 2023 04:40 PM
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 Pull the pin ??? and send her in. This is one of the things they like to say in business
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 Pull the pin 💣💣💣 and send her in.
This is one of the things they like to say in business and leadership circles about Erika Wykes-Sneyd, our guest this week on the podcast.
Erica is currently the Vice President of Adidas’ Three Stripes Studio and she is no stranger to leading through all kinds of crises working for some of the world's best known brands (Uber, Paypal, Google, Boeing, and more!).
Now crises…as entrepreneurs, you and I both know a thing or two about them, {NAME}. From the small everyday ones, to the big business-shifting ones, they’re kinda part of our every day, right?
Which is EXACTLY why you need to hear Erika talk about how she leads through them, and how she got that reputation.But not only is Erika an amazing leader, she is also a super experienced marketer. Her advice on how to stand out as a brand in a saturated market is so simple, yet SO powerful, it’ll leave you thinking about it for days.
[( This time Jennifer filled in the interviewer shoes, and what a great job she did. (btw, we also talk about how she prepared for her first solo interview – another golden nugget for you).
You’ll hear Erika and Jen talk about: - How Erika got be known for bringing out the best in people, for leading through crises, and how you can do that too
- Why you need to create meaning beyond your product or service. Both for your team and for your consumer
- The re-written four C’s framework that guide Erika’s leadership (community, content, curation and collaboration)
- How to make peace with the ‘messiness’ of business and lead powerfully through it
- How to learn to speak different languages and hold different perspectives (the CEO, the designer, the creative, etc) to protect ideas
- How to leverage new technologies and platforms to advance your relationship with your audiences
- Why your job as a marketer is to build new markets, and how to do that. This conversation is full of BIG leadership lessons that you need to know and apply in your own business, so I’m super excited about bringing it to you.
[LISTEN HERE]( PS: By now you would have heard about the transformational LIVE event we’re running at the end of month –Indispensable Leadership Academy Live. So, let me ask you this, {NAME}: did you get your ticket yet? If not, what are you waiting for? Look, it’s no secret that great businesses are built by great teams. Or that great teams need great leaders. This event is ALL about upleveling your leadership, so that you can attract great teams, and your business soars. I share the link + a special discount in the episode. PPS: Between us, right now ILA Live is almost completely SOLD OUT with only 40 seats left and after March 7th at 11:59pm PST ticket prices go UP!  Sent to: {EMAIL} [Unsubscribe]( Level Five Publishing, LLC, 350 Forest Avenue, PO Box 1315 , Laguna Beach, CA 92651, United States
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