Are you addressing the counter-current?

Hey {NAME}, There is an invisible “counter-current” that doesn’t just affect your sales, but your engagement, your audience growth, and even client results.  Are you aware of it?  Because as you can guess, it’s pretty darn near impossible to address something you didn’t even know existed, am I right? I call it a “counter-current” because this invisible force reminds me of the time I went surfing in Fiji. I was heading out to the break, but no matter how hard I would paddle, my destination always seemed to remain on the horizon.   The ocean had become a treadmill, and I was its tireless victim. No matter how hard I paddled, the force of that counter-current kept me right where I was until I decided to give up.  There’s a counterforce that exists in your business as well, and if you don’t know how to address it, you may end up giving up like I did that day in Fiji. What is this “force” you ask? It’s your audience’s FILTER. Call it their wall, their B.S. detector, or their “guard at the gate.” And it works like this... You have a message. Content. Something to share. And as passionate and big-hearted as you are, you’re probably 10 out of 10 excited to shout this message from the rooftops! But have you ever stopped to consider something... HOW your audience listens. Or WHAT they listen for? You see, most struggling entrepreneurs make the mistake of falling into the trap of what I call, “Authority Hubris.” They falsely assume, “If I have a platform, then everyone MUST listen and agree with everything I’m saying... I mean, I’m the expert after all!” But what your audience is REALLY doing is probably quite different than you think. When you share your message, this little voice is firing off in their head, saying things like... “Ya right.” Or “Do I agree?” Or “Is this true?” Or “Isn’t that like this other thing?” Or “What does she know?!”  ...and the list goes on... and on! HECK! Chances are, you’ve said at least one of these about ME since you began reading this email! And if YOU are noticing yourself saying some of these things, then you KNOW your audience says ‘em too! These invisible objections and questions cause your prospect to sift and sort through your message. This means, MOST of it gets rejected. In fact, the only parts of the message most people will accept... are the parts they already agree with! ... Which means most people aren’t learning anything new, they are just confirming what they already believe to be true! (And that’s not what Thought Leaders are here to do!) This means whether it’s your podcast, new blog post, email, IG post, or Launch Content... If you don't know how to appease this “Guard at the Gate of the Mind”, very little will ever get through to your audience to keep learning or purchasing from you. Therefore you run the risk of leaving so many people behind. That’s why it’s an invisible “counterforce.” You’re sharing your amazing content, but if you aren’t doing anything to address this filter, you end up treading water with very little progress (like me in Fiji!). There is a solution, of course. And in the next email, I’m going to break down a specific way that I did this that turned a “No” into a $30,000 sale in my business. One sentence. That’s all it took.  I’ll break this all down in my next email so keep an eye in your inbox for that! In the meantime, I want you to put your prospects’ FILTER on a loud speaker. See if you can anticipate and identify their “ya buts”, their doubts, their skepticism, and their questions NOW, and I’ll show ya how to address ‘em! Stay tuned! -James Wedmore P.S. NEXT Wednesday, I’m hosting my complete +3 hour Objection-Dismantling Masterclass LIVE over Zoom! I’ll help you identify all the objections preventing your audience from buying your stuff, and give you +12 POWERFUL patterns and strategies for shifting your ideal customers into a “HELL YES!”. The training is $297, but I’ve dropped the price to just $97 until November 3rd! Get registered for The Objection-Handing Masterclass NOW when you visit:  [businessbydesign.net/objectionmasterclass]( Sent to: {EMAIL} [Unsubscribe]( Level Five Publishing, LLC, 350 Forest Avenue, PO Box 1315 , Laguna Beach, CA 92651, United States