How to sell more offers WITHOUT messing with people’s heads! [August Hot Seat Highlight]

Banish head-scratching — for GOOD! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Hey {NAME}, One of most common questions I get asked is this → “James, how can I sell multiple different offers to my audience without confusing the pants off them?!” In fact, this was the exact question we helped our amazing Business By Design student Laurie Wright with on this month’s [Hot Seat Highlight](. In case you’re wondering what the heck *that* means ⤴ 🤷 ... inside BBD, we have Hot Seat calls, where we coach BBD members around a struggle in their business. It’s SO much fun — and everyone learns a TON! OK, back to the action … Laurie wants to introduce a new program in her business, but she’s worried it might leave her audience scratching their heads. And look, I totally get it. If you’re known for one signature program or product, and then you suddenly start talking about something different, people are bound to be confused, right? Wrong! Or at least, they won’t be — when you’re CLEAR on your messaging. The fact of the matter is, most struggling entrepreneurs are way too VAGUE when it comes to talking about their offers. They assume, because *they* know their stuff so well and love everything about it, that their audience will just magically “get it” too. But that’s kinda like expecting shoppers to come buy in your store, when you have no sign above the door, and no product info on your packaging! How will anyone know what you’re offering — or why they should care?! And it’s just the same with your online offers. It doesn’t matter how many offers you have — as long as your messaging for each one is crystal clear about WHAT this special thing is, exactly WHO it’s for, and WHY they want it in their lives … there’ll be no head-scratching or confusion! The people it’s designed to help will “get it” right away — and be begging you to take their money! Click below to check out our August Hot Seat right now — and you’ll not only hear how I showed Laurie how to use confusion around her past offers as valuable feedback to get super-clear on future messaging … you’ll also get a word-by-word script you can adapt for YOUR business right now, to create confusion-free copy that attracts perfect customers for any offer.  [August Hot Seat Highlight Video]( Listening on the go? Check out the full audio recording here! [August Hot Seat Highlight Audio]( Take care, James Wedmore Founder and Visionary Business By Design P.S. Maybe you’ve heard — we just had a brand new gang of incredible entrepreneurs join us inside BBD! Check out some of the awesome wins these newest members are posting about already, inside our community!  JOIN THE WAITLIST! BE THE FIRST TO KNOW WHEN I OPEN UP MY SIGNATURE, BUSINESS-BUILDING PROGRAM. [ CLICK HERE TO JOIN BUSINESS BY DESIGN IN 2022! Â](     Sent to: {EMAIL} [Unsubscribe]( Level Five Publishing, LLC, 350 Forest Avenue, PO Box 1315 , Laguna Beach, CA 92651, United States