Get more sales – by NOT selling what your audience needs! [November Hot Seat Highlight]

PLUS: How to build out your BEST beta for your new group program ...  Hey {NAME}, One of the biggest mistakes I see struggling entrepreneurs make is this → They try to sell their customers what they NEED – instead of what they WANT. Hey, it’s the easiest trap to fall into, am I right?! You see your people struggling – and with your expertise, you KNOW exactly what they need to end that struggle! So why the HECK won’t they just buy your product or service …?! Because the truth is – they don’t want a product or service. They want a bright, shiny RESULT. This was one of the big breakthroughs that Camera Confidence Coach Adam Woods made on our BBD Hot Seat Highlight this month. “Woah James, hold up! What is a freakin Hot Seat Highlight ...?!” Oh, my bad! Here’s the scoop – every month inside BBD, we have these AMAZING Hot Seat sessions, where members bring a question or struggle they’re having in their business, and we coach them through it. Everyone listening gets SO MUCH value – plus we have a total blast, I’m telling ya! As a film-maker and creative director with decades of experience, Adam is passionate about helping entrepreneurs overcome their fear of the camera, so they can feel confident and authentic when they get on video to promote their business. But when he tries to sell his Camera Confidence coaching, he sometimes feels like he’s pushing against a closed door! Because here’s the thing. When entrepreneurs are afraid of getting on camera (and plenty are!!) – they don’t think “OK, I want to learn to do this thing I hate.” They just think “OK, I won’t do video.” Think about it – if you have crooked teeth, do you WANT painful braces or costly aligners that you have to wear for months? NO! Of course not! What you WANT is the sparkling, healthy-looking smile you get as a result! It’s just the same for Adam’s prospects. They don’t WANT to learn camera confidence. But they DO want more followers, more clients, more impact, more money ... They DO want to GROW their business. So THAT’S the transformation or result for Adam to sell to his people – and then he can deliver camera confidence as the vehicle to get them there. If you feel like you’re “pushing against a closed door” when it comes to persuading ideal prospects to buy in to your offers – you’re going to get a TON out of this Hot Seat Highlight, believe me! Click below to check it out – and you’ll not only hear how we coached Adam on building out the BEST possible beta-round for his new group coaching program (← SO MUCH GOLD HERE!) ... … you’ll also pick up a couple of AWESOME movie recommendations, trust me!  [November Hot Seat Highlight Video]( Listening on the go? Check out the full audio recording here! [November Hot Seat Highlight Audio]( Take care, James Wedmore Founder and Visionary Business By Design P.S. Our BBD community has been knocking it out of the park this last few weeks! Here are just a few of our favorite wins this month! #GoBBD! → Hey {NAME}, tell me – how would YOU like to experience AMAZING results like these, within just 12 months from now?! Go ahead and get yourself on the Business by Design waitlist right away – and you’ll be first to hear the SECOND our doors open again in 2021! [businessbydesign.net/waitlist2021](     Sent to: {EMAIL} [Unsubscribe]( Level Five Publishing, LLC, 350 Forest Avenue, PO Box 1315 , Laguna Beach, CA 92651, United States