Be a Person, Not a Personal "Brand"

You don't have a personal brand. It's not like "James is that guy who fails"... October 02, 2020 [UNSUBSCRIBE]( | [WEBSITE]( [Altucher Confidential] Editor’s Note: New Email Address for Altucher Confidential It’s important to note that we’ll soon be sending Altucher Confidential from a new address. Don’t worry — your content isn’t changing. You’ll still be hearing from James every day. We’re just changing the email address to reflect the new name of our publishing business. The thing is, a change like this can sometimes cause issues with email deliverability, and our emails could be sent to your Junk Mail folder. To continue receiving Altucher Confidential uninterrupted, just following these simple [whitelisting instructions](. --------------------------------------------------------------- “You don't have a personal brand. It's not like, ‘James is that guy who fails.’” [hero image] Be a Person, Not a Personal "Brand" By James Altucher Former Bear Stearns Exec: Don’t place a trade the rest of today! [Please Enable Images]( months of working on a secret project meant to find a consistent way to DOUBLE your money in a SINGLE DAY… Former Bear Stearns Managing Director, Nomi Prins just released a shocking announcement about the stock market. [Click here to see it.]( If you’re looking to build your retirement nest egg quickly… This could impact your bank account before the end of the day. [Click here now to see this SHOCKING discovery before it's too late.]( "How do you build a personal brand?" Cows are branded. Unhealthy drinks are branded. Toothpaste has 4 out of 5 dentists recommending it. That 5th dentist ended up with a gag in his mouth, handcuffed to concrete at the bottom of the river. He had three kids. They miss him. If you see him, call me. Then the ultimate brand. The Master. First there was the "[I'd]( to]( the]( a]( from the ’80s. Oh my god. So beautiful. Watch it. Then there was the 20-year reunion. The same black, white, hispanic, Asian singers AND their children and grandchildren, on the mountaintop (Coke Jesus), singing about how Coke brought them together. Ugh. Beautiful. Still brings tears to my eyes. Then, the "Starry-Eyed Surprise" Coke ad. I love it. I want to leave my world and be friends with them. There are stars, there are friends, there's the beach, there's Coke. Love. Coke has a brand. "Coke is it." "Have a Coke and a Smile." And let's not forget Mean Joe Greene and the t-shirt he throws to the kid. Again, tears. Coke is horrible for you. It started off as a fizzy brown drink with cocaine in it to relieve colds and make you feel "up!" Now it's the most popular "soft" drink in the world. What does "soft" mean? It's probably worth 25 cents a can. But branding is the difference between reality and perception. If you believe the branding ("Will I really smile?") then you pay the $2. Branding is the lying that bridges reality and cost. WOW, I wish I had known about THIS 10 years ago!! [(full story here)]( [Please Enable Images]( previous experience. Limited free time. And just $200. Yet 90 days later… he retired a millionaire. What did he do? Why don’t more people know about it? And how could you copy his results? I promise you’ll wish you had seen this 10 years ago! [You have to see this incredible secret.]( Someone asked me, "How does one build a personal brand?" Easy answer: Personal branding means you are a liar. You don't have a personal brand. It's not like, "James is that guy who fails." That's not me. That's something I write about. I write about many other things that are valuable (I hope). And I even write about things that have no value. Who cares? I'm me. You are you. We're doing the best we can to be creative, innovative, to support our families, to live, to use these hands as best we can to make art, to have impact, to be kind. - Be creative. - Say something unique. - Learn from everything around you so life becomes more interesting every day. - Be a good and honest person. - Be healthy so when you are sad, you can bounce back. Red pill... Personal value is love + persistence. Blue pill... Personal brand is reality + lying. Decide which one you want to be. Be the little child who looked up to the stars when everyone else in the world doubted you. Sincerely, [James Altucher] James Altucher [ATTN] If You Own Any 5G Stocks, Or Are Considering Investing In 5G… [Please Enable Images]( you own any 5G stocks right now… Or even if you’re considering investing in 5G… There’s something you urgently need to see: [This new “5G Killer” technology]( could make 5G obsolete… Putting 5G companies out of business and sending 5G stocks crashing… And it could all begin with a shocking announcement expected on October 21. [Click here for the urgent details.]( Subsribe To My Podcast [The James Altucher Show]( Add james@jamesaltucher.com to your address book: [Whitelist Us]( [The James Altucher Website]( [Subscribe Via Text]( [Subscribe With YouTube]( [Subscribe On Messenger]( [Subscribe With iTunes]( [Connected on LinkedIn]( Join the conversation! Follow me on social media: [Facebook Group]( [Facebook]( [Twitter]( [Pinterest]( [Instagram]( Altucher Confidential is committed to protecting and respecting your privacy. 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