Newsletter Subject

NYC Is Dead Forever... Here's Why

From

jamesaltucher.com

Email Address

james@email.jamesaltucher.com

Sent On

Fri, Aug 14, 2020 09:26 PM

Email Preheader Text

"But NYC always always bounces back." No. Not this time. August 14, 2020 | I love NYC. When I first

"But NYC always always bounces back." No. Not this time. August 14, 2020 [UNSUBSCRIBE]( | [WEBSITE]( [Altucher Confidential] “'But NYC always always bounces back.' No. Not this time..” [Enable Images To See More] NYC Is Dead Forever... Here's Why By James Altucher Getting Richer takes just 5 minutes a week? to this financial scholar and bestselling author… It’s not just possible, people are already doing this… Because he’s showing them how. This group of “average Americans”, many with ZERO financial experience… Have seen the secret to putting together a cushier retirement… And it’s only taking them a matter of a few keystrokes and about 5 minutes per week. [Here’s what they’re doing.]( I love NYC. When I first moved to NYC, it was a dream come true. Every corner was like a theater production happening right in front of me. So much personality, so many stories. Every subculture I loved was in NYC. I could play chess all day and night. I could go to comedy clubs. I could start any type of business. I could meet people. I had family, friends, opportunities. No matter what happened to me, NYC was a net I could fall back on and bounce back up. Now it's completely dead. "But NYC always always bounces back." No. Not this time. "But NYC is the center of the financial universe. Opportunities will flourish here again." Not this time. "NYC has experienced worse." No it hasn't. A Facebook group formed a few weeks ago that was for people who were planning a move and wanted others to talk to and ask advice from. Within two or three days it had about 10,000 members. Every day I see more and more posts, "I've been in NYC forever but I guess this time I have to say goodbye." Every single day I see those posts. I've been screenshotting them for my scrapbook. Three of the most important reasons to move to NYC: - Business opportunities - Culture - Food And, of course, friends. But if everything I say below is even 1/10 of what I think, then there won't be as many opportunities to make friends. A) BUSINESS Midtown Manhattan, the center of business in NYC, is empty. Even though people can go back to work, famous office buildings like the Time-Life skyscraper are still 90% empty. Businesses have realized that they don't need their employees at the office. In fact, they’ve realized they are even more productive with everyone at home. The Time-Life Building can handle 8,000 workers. Now it maybe has 500 workers back. [please enable images to see ] (Midtown reopened, but still empty) "What do you mean?" a friend of mine said to me when I told him Midtown should be called Ghost Town. "I'm in my office right now!" "What are you doing there?" "Packing up," he said and laughed, "I'm shutting it down." He works in the entertainment business. Another friend of mine works at a major investment bank as a managing director. Before the pandemic, he was at the office every day, sometimes working from 6 a.m.–10 p.m. Now he lives in Phoenix, Arizona. "As of June," he told me, "I had never even been to Phoenix." And then he moved there. He does all his meetings on Zoom. I was talking to a book editor who has been out of the city since early March. "We've been all working fine. I'm not sure why we would need to go back to the office." One friend of mine, Derek Halpern, was convinced he'd stay. He put up a Facebook post the other day saying he might be changing his mind. Derek wrote: “In the last week: - I watched a homeless person lose his mind and start attacking random pedestrians. Including spitting on, throwing stuff at, and swatting. - I’ve seen several single parents with a child asking for money for food. And then, when someone gave them food, tossed the food right back at them. - I watched a man yell racist slurs at every single race of people while charging, then stopping before going too far. And worse. I’ve been living in New York City for about 10 years. It has definitely gotten worse and there’s no end in sight. My favorite park is Madison Square Park. About a month ago a 19-year-old girl was shot and killed across the street. I don’t think I have an answer but I do think it’s clear: it’s time to move out of NYC. I’m not the only one who feels this way, either. In my building alone, the rent has plummeted almost 30% — more people are moving away than ever before. So... It’s not goodbye yet. But a lifelong New Yorker is thinking about it." I picked his post out but I could've picked from dozens of others. People say, "NYC has been through worse," or "NYC has always come back." No and no. First, when has NYC been through worse? Even in the 1970s, and through the ’80s, when NYC was going bankrupt, even when it was the crime capital of the U.S. or close to it, it was still the capital of the business world (meaning, it was the primary place young people would go to build wealth and find opportunity). It was culturally on top of its game — home to artists, theater, media, advertising, publishing. And it was probably the food capital of the U.S. [please enable images to see ] (NYC in the ’70s) NYC has never been locked down for five months. Not in any pandemic, war, financial crisis, never. In the middle of the polio epidemic, when little kids (including my mother) were becoming paralyzed or dying (my mother ended up with a bad leg), NYC didn't go through this. This is not to say what should have been done or should not have been done. That part is over. Now we have to deal with what IS. In early March, many people (not me), left NYC when they felt it would provide safety from the virus and they no longer needed to go to work and all the restaurants were closed. People figured, "I'll get out for a month or two and then come back." They are all still gone. And then in June, during rioting and looting, a second wave of NYCers (this time including me) left. I have kids. Nothing was wrong with the protests but I was a little nervous when I saw videos of rioters after curfew trying to break into my building. Many people left temporarily but there were also people leaving permanently. Friends of mine moved to Nashville, Miami, Austin, Denver, Salt Lake City, Dallas, etc. [please enable images to see ] Now a third wave of people is leaving. But they might be too late. Prices are down 30–50% on both rentals and sales no matter what real estate people tell you. And rentals are soaring in the second- and third-tier cities. I'm temporarily, although maybe permanently, in South Florida now. I also got my place sight unseen. Robyn was looking at listings around Miami and then she saw an area we had never been to before. We found three houses we liked. She called the real estate agent. Place No. 1: Just rented that morning 50% higher than the asking price. Place No. 2: Also rented (by other New Yorkers. The agent said they came from New York for three hours, saw the place, got it, and went back to pack). Place No. 3: Available. "We'll take it!" The first time we physically saw it was when we flew down and moved in. "This is temporary, right?" I confirmed with Robyn. But… I don't know. I'm starting to like the sun a little bit. I mean, when it's behind the shades. And when I am in air conditioning. But let's move on for a second: Summary: Businesses are remote and they aren't returning to the office. And it's a death spiral — the longer offices remain empty, the longer they will remain empty. In 2005, a hedge fund manager was visiting my office and said, "In Manhattan you practically trip over opportunities in the street." Now the streets are empty. B) CULTURE I co-own a comedy club, Standup NY, on 78th and Broadway. I'm very, very proud of the club and grateful to my fellow owners Dani Zoldan and Gabe Waldman and our manager Jon Boreamayo. It's a great club. It's been around since 1986 and before that it was a theater. One time, Henry Winkler stopped by to come on my podcast. He was the one who told me it had been a theater. He said, "I grew up two doors down from here and used to perform here as a kid. Then I went out to LA to be the Fonz and now I'm back here, full circle, to be on your podcast. This place has history." Things like that happen in NYC. [please enable images to see ] (When Henry Winkler stopped by Standup NY and I got to meet the Fonz!) In the past year, Jim Gaffigan, Jerry Seinfeld, Tracy Morgan, and many others have been on the stage. It's only one step to get onstage. Jim Gaffigan fell flat on his face while he was walking up the step. The next day, on Seth Meyers’ late night show, Jim said, "I failed at the one thing you're supposed to do — I couldn't stand up!" I love the club. Before the pandemic I would perform there throughout the week in addition to many other clubs around the city and, in the past few months, clubs in Chicago, Denver, San Jose, LA, Cincinnati, all over the Netherlands, and other places. I miss it. We had a show in May. An outdoor show. Everyone socially distanced. But we were shut down by the police. I guess we were superspreading humor during a very serious time. The club is doing something fun: It’s doing shows outside in the park. This is a great idea. In a time like this, businesses need to give to the community, not complain and not take. That said, we have no idea when we will open. Nobody has any idea. And the longer we remain closed, the less chance we will ever reopen profitably. Broadway is closed until at least the spring. The Lincoln Center is closed. All the museums are closed. Forget about the tens of thousands of jobs lost in these cultural centers. Forget even about the millions of dollars of tourist-generated revenues lost by the closing of these centers. There are thousands of performers, producers, artists, and the entire ecosystem of art, theater, production, curation, that surrounds these cultural centers. People who have worked all of their lives for the right to be able to perform even once on Broadway, whose lives and careers have been put on hold. I get it. There was a pandemic. But the question now is: What happens next? And, given the uncertainty (since there is no known answer), and given the fact that people, cities, economies loathe uncertainty, we simply don't know the answer and that's a bad thing for New York City. Right now, Broadway is closed "at least until early 2021" and then there are supposed to be a series of "rolling dates" by which it will reopen. [please enable images to see ] (The Schulman Theater on Broadway on a Friday evening) But is that true? We simply don't know. And what does that mean? And will it have to be only 25% capacity? Broadway shows can't survive with that! And will performers, writers, producers, investors, lenders, stagehands, landlords, etc. wait a year? Same for the museums, the Lincoln Center, and the thousands of other cultural reasons millions come to New York City every year. The hot dog stands outside of the Lincoln Center? Finished. Is A Team Of Apple Engineers Quietly Set To Change The World? [5G]( September 8th, a team of Apple engineers could be preparing to go public with [one of the biggest innovations of the 21st century…]( This could be far bigger than the iPhone, or anything Apple has done before. And it could impact how you shop, travel, conduct business online, and more. Best of all, it could be one of the greatest profit chances of your life… giving you the shot at turning as little as $100 into a massive fortune. [Click here for details.]( C) FOOD My favorite restaurant is closed for good. OK, let's go to my second favorite. Closed for good. Third favorite, closed for good. I thought the PPP was supposed to help. No? What about emergency relief? No. Stimulus checks? Unemployment? No and no. OK, my fourth favorite, or what about that place I always ordered delivery from? No and no. Around late May, I took walks and saw that many places were boarded up. OK, I thought, because the protesting was leading to looting and the restaurants were protecting themselves. They'll be OK. Looking closer, I'd see the signs. For lease. For rent. For whatever. Before the pandemic, the average restaurant had only 16 days of cash on hand. Some had more (McDonalds), and some had less (the local mom-and-pop Greek diner). Yelp estimates that 60% of restaurants around the United States have closed. My guess is more than 60% will be closed in New York City but who knows. Someone said to me, "Well, people will want to come in now and start their own restaurants! There is less competition." I don't think you understand how restaurants work. Restaurants want other restaurants nearby. That's why there's one street in Manhattan (46th St. between 8th and 9th) called Restaurant Row. It's all restaurants. That's why there's another street called Little India and another one called Koreatown. [please enable images to see ] (Restaurant Row) Restaurants happen in clusters and then people say, "Let's go out to eat," and even if they don't know where they want to eat they go to the area where all the restaurants are. If the restaurants are no longer clustered, fewer people go out to eat (they are on the fence about where so they elect to stay home). Restaurants breed more restaurants. And again, what happens to all the employees who work at these restaurants? They are gone. They left New York City. Where did they go? I know a lot of people who went to Maine, Vermont, Tennessee, upstate, Indiana, etc. Back to live with their parents or live with friends or live cheaper. They are gone, and gone for good. And what person wakes up today and says, "I can't wait to set up a pizza place in the location where 100,000 other pizza places just closed down."? People are going to wait awhile and see. They want to make sure the virus is gone, or there's a vaccine, or there's a profitable business model. Or… even worse. D) COMMERCIAL REAL ESTATE If building owners and landlords lose their prime tenants (the store fronts on the bottom floor, the offices on the middle floors, the well-to-do on the top floors, etc.) then they go out of business. And what happens when they go out of business? Nothing actually. And that's the bad news. People who would have rented or bought say, "Hmmm, everyone is saying NYC is heading back to the 1970s, so even though prices might be 50% lower than they were a year ago, I think I will wait a bit more. Better safe than sorry!" And then with everyone waiting... prices go down further. So people see prices go down and they say, "Good thing I waited. But what happens if I wait even more?!" And they wait and then prices go down more. This is called a deflationary spiral. People wait. Prices go down. Nobody really wins. Because the landlords or owners go broke. Less money gets spent on the city. Nobody moves in so there is no motion in the markets. And people already owning in the area and can afford to hang on have to wait longer for a return of restaurants, services, etc. that they were used to. Well, will prices go down low enough everyone buys? Answer: Maybe. Maybe not. Some people can afford to hang on but not afford to sell. So they wait. Other people will go bankrupt and there will be litigation, which creates other problems for real estate in the area. And the big borrowers and lenders may need a bailout of some sort or face mass bankruptcy. Who knows what will happen? E) COLLEGES There are almost 600,000 college students spread out through NYC. From Columbia to NYU to Baruch, Fordham, St. John’s, etc. Will they require remote learning? Will kids be on campus? It turns out: a little bit of both. Some colleges are waiting a semester to decide, some are half and half, some are optional. But we know this: There is uncertainty and there is hybrid. I don't know of any college fully coming back right away. That's OK, you might say, so in a semester or two it might be fine. [please enable images to see ] (Columbia University) Not so fast. Let's say just 100,000 of those 600,000 don't return to school and decide not to rent an apartment in New York City. That's a lot of apartments that will go empty. That's a lot of landlords who will not be able to pay their own bills. Many bought those student apartments as a way to make a living. So now it ripples back to the landlords, to the support staff, to the banks, to the professors, etc. In other words, we don't know. But it's going to be a lot worse before it's better. F) OK, OK, BUT NYC ALWAYS COMES BACK Yes it does. I lived three blocks from Ground Zero on 9/11. Downtown, where I lived, was destroyed, but it came roaring back within two years. Such sadness and hardship and then quickly that area became the most attractive area in New York. And in 2008/2009, there was much suffering during the Great Recession, again much hardship, but things came roaring back. But… this time is different. You're never supposed to say that but this time it's true. If you believe this time is no different, that NYC is resilient, I hope you're right. I don't benefit from saying any of this. I love NYC. I was born there. I've lived there forever. I STILL live there. I love everything about NYC. I want 2019 back. But this time is different. One reason: Bandwidth. In 2008, average bandwidth speeds were 3 megabits per second. That's not enough for a Zoom meeting with reliable video quality. Now, it's over 20 megabits per second. That's more than enough for high-quality video. There's a before and after. BEFORE: No remote work. AFTER: Everyone can work remotely. [please enable images to see ] The difference: bandwidth got faster. And that's basically it. People have left New York City and have moved completely into virtual worlds. The Time-Life Building doesn't need to fill up again. Wall Street can now stretch across every street instead of just being one building in Manhattan. We are officially AB: After Bandwidth. And for the entire history of NYC (the world) until now, we were BB: Before Bandwidth. Remote learning, remote meetings, remote offices, remote performance, remote everything. That's what is different. Everyone has spent the past five months adapting to a new lifestyle. Nobody wants to fly across the country for a two-hour meeting when you can do it just as well on Zoom. I can go see "live comedy" on Zoom. I can take classes from the best teachers in the world for almost free online as opposed to paying $70,000 a year for a limited number of teachers who may or may not be good. Everyone has choices now. You can live in the music capital of Nashville, you can live in the "next Silicon Valley" of Austin. You can live in your hometown in the middle of wherever. And you can be just as productive, make the same salary, have higher quality of life with a cheaper cost to live. G) And what would make you come back? There won't be business opportunities for years. Businesses move on. People move on. It will be cheaper for businesses to function more remotely and bandwidth is only getting faster. Wait for events and conferences and even meetings and maybe even office spaces to start happening in virtual realities once everyone is spread out from midtown Manhattan to all over the country. The quality of restaurants will start to go up in all the second- and then third-tier cities as talent and skill flow to the places that can quickly make use of them. Ditto for cultural events. And then people will ask, "Wait a second, I was paying over 16% in state and city taxes and these other states and cities have little to no taxes? And I don't have to deal with all the other headaches of NYC?" Because there are headaches in NYC. Lots of them. It's just we sweep them under the table because so much else has been good there. NYC has a $9 billion deficit. $1 billion more than the mayor thought it was going to have. How does a city pay back its debts? The main way is aid from the state. But the state deficit just went bonkers. Then is taxes. But if 900,000 estimated jobs are lost in NYC and tens of thousands of businesses, then that means less taxes unless taxes are raised. [please enable images to see ] (Revenue sources for NYC are all going down but the deficit is going up) Next is tolls from the tunnels and bridges. But fewer people are commuting to work. Well, how about the city-owned colleges? Fewer people are returning to college. Well how about property taxes? More people defaulting on their properties. What reason will people have to go back to NYC? I love my life in NYC. I have friends all over NY. People I've known for decades. I could go out of my apartment and cross the street and there was my comedy club and I could go up onstage and perform. I could go a few minutes by Uber and meet with anyone or go play PingPong or go to a movie or go on a podcast and people traveling through could come on my podcast. I could go out at night to my favorite restaurants and then see my favorite performers perform. I could go to the park and play chess, see friends. I could take advantage of all this wonderful city has to offer. No more. [please enable images to see ] Sincerely, [James Altucher] James Altucher CLAIM YOUR 5-MINUTE GUIDE TO RETIREMENT [Side Hustle Bible]( to a brand-new, one-of-a-kind website, you can earn a steady stream of income even while you sleep. Yet less than 1% of folks know how to take advantage of it. You can find it on Page 13 of a brand-new book by best-selling author James Altucher. Think of it as your [5-minute guide]( to retirement, because any one of the ideas inside this 372-page book could help you retire. Copies are available on a first-come, first-served basis. When they’re gone, they’re gone. [All that’s left to do is to learn how to claim your copy today!]( Subsribe To My Podcast [The James Altucher Show]( Add james@jamesaltucher.com to your address book: [Whitelist Us]( [The James Altucher Website]( [Subscribe Via Text]( [Subscribe With YouTube]( [Subscribe On Messenger]( [Subscribe With iTunes]( [Connected on LinkedIn]( Join the conversation! Follow me on social media: [Facebook Group]( [Facebook]( [Twitter]( [Pinterest]( [Instagram]( Altucher Confidential is committed to protecting and respecting your privacy. We do not rent or share your email address. By submitting your email address, you consent to Choose Yourself Media delivering daily email issues and advertisements. To end your Altucher Confidential e-mail subscription and associated external offers sent from Altucher Confidential, feel free to [click here](. Please read our [Privacy Statement](. For any further comments or concerns please [contact us here.]( If you are you having trouble receiving your Altucher Confidential subscription, you can ensure its arrival in your mailbox [by whitelisting Altucher Confidential](. © 2020 Choose Yourself Media, LLC. 808 Saint Paul Street, Baltimore MD 21202. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security they personally recommend to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of a printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. EMAIL REFERENCE ID: 430ALCED01

EDM Keywords (412)

zoom year wrong writers would worse world works worked work words wherever whatever went well week way watched want walking waiting waited wait visiting virus vaccine used understand uncertainty uber type two turns turning tunnels true top tolls told today time throughout thousands thought thinking think theater tens team teachers taxes talking talk talent taking take table sweep swatting survive surrounds sure supposed sun submitting streets street stopping still step stay states state starting start stand stage spring spread spent sort sorry soaring simply signs sight shutting shut showing show shot share shades set series semester sell seen see security secret second screenshotting school says saying say saw sales salary said sadness robyn rioting rioters right reviewing returning return retirement restaurants respecting resilient rented rentals rent remotely remote reason realized readers quickly question quality put proud protests protesting protecting prospectus properties productive problems probably privacy printed preparing ppp posts post police podcast planning places place picked phoenix perform people paying pay past part park parents pandemic packing optional opposed opportunities onstage one ok offices office offer nyu nycers nyc night next never netherlands net need nashville museums movie moved move motion mother month money miss minutes mind millions might midtown middle meetings meet mean mcdonalds maybe may matter markets many manhattan make mailing mailbox made loved love lot lost looting looking longer locked location living lives lived live little litigation liked like life licensed letter let less left leaving least lease learn leading laughed landlords la knows known know kids kid keystrokes june iphone idea hybrid hope hometown home hold help headaches hardship happens happened happen hang hand half guess group grew grateful got good gone going go given give get function front friends friend forever food fonz following flourish flew first find fill fence felt feels far failed fact face everything everyone ever events even etc ensure enough end employees elect eat earn dying dozens done dollars ditto different destroyed deficit deemed decide decades debts deal day culturally cross creates country could convinced consulting consent confirmed conferences complain commuting community communication committed comments come columbia colleges co clusters club closing closed close click clear claim city cities choose choices cheaper charging changing change centers center cash careers capital campus came called businesses business broadway bridges break born boarded bit best benefit believe behind bb basically banks bandwidth bailout back available austin arrival area apartments apartment anyone answer already aid afford advertisements address addition able 8th 80s 78th 60 2005 1970s 16 100

Marketing emails from jamesaltucher.com

View More
Sent On

29/10/2020

Sent On

29/10/2020

Sent On

28/10/2020

Sent On

28/10/2020

Sent On

27/10/2020

Sent On

26/10/2020

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.