I love AJ. I love his books.
November 16, 2018
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[Altucher Confidential]
âI love AJ. I love his books.â
[Books]
The AJ Jacobs Formula for Writing a Bestseller
By James Altucher
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I hate lunch. I hate going to lunch. I hate walking there, waiting, ordering, waiting, eating, paying, walking home.
AJ Jacobs does also.
So we came up with a solution. We have Skype lunches. I make a sandwich. Skype AJ, and we talk for a half hour while eating.
Problem solved. Friendship on track.
I love AJ. I love his books.
Every one of his book is a NYT bestseller:
- âThe Year of Living Biblicallyâ (He lives a year of his life EXACTLY how the Bible would prescribe.)
- âDrop Dead Healthyâ
- âThe Know-it-allâ (He reads the Encyclopedia Britannica from A-Z.)
- âItâs All Relativeâ (He throws the largest family reunion in the world. heâs my cousin.)
- âMy Life as an Experimentâ
and now
- âThanks a Thousandâ (He thanks 1,000 people for his cup of coffee in the morning. Just came out.)
[Books]
THE AJ JACOBS FORMULA FOR WRITING A BESTSELLER:
AJ has a unique writing style that turns all of his books into bestsellers. They are funny, smart, and filled with stories.
So I wanted to break down âthe formulaâ for how he creates and writes a book.
And then why they become bestsellers.
A) HIGH STAKES
Pick a high stakes idea: religion, health, family, knowledge⦠gratitude.
[[Go here for AJ Jacobsâ 10 Superpowers of External Gratitude](]
B) PUT YOURSELF IN THE STORY
Donât just write an academic text on the benefits of gratitude.
Or what it would mean to live a Biblical life for a year.
Or the history of Encyclopedia Britannica. Or the benefits of knowing your family tree.
Put yourself in the story:
- AJ LIVED a Biblical life exactly according to the rules of the Bible in âThe Year of Living Biblicallyâ (which became a TV show).
- AJ READ the Encyclopedia Britannica from A-Z in âThe Know-it-Allâ.
- AJ THANKED 1,000 people in his latest book, even traveling to Columbia to thank the farmers of the coffee beans.
- AJ OUTSOURCED his marital arguments to an outsourcing firm in India in âMy Life as an Experimentâ.
When you put yourself in the story, you get thousands of anecdotes along the way. Document them. Take the most interesting and funniest moments and now thereâs a book.
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C) GO EXTREME
Whereâs the line?
If you want knowledge, donât just take a class. READ THE ENTIRE ENCYCLOPEDIA.
If you want to feel gratitude, donât just think it. Donât just say âthank youâ.
Personally thank the people who made the lid on the cup of coffee. The people who provided the water, the oil, the trucks, the coffee sleeves, etc.
When is too extreme?
This is where humor starts to come in. Should he thank Beyoncé for being on the speaker in the coffee store? Should he âstoneâ an adulterer in the âYear of Living Biblicallyâ?
The comfort zone is there for a reason. Itâs comfortable.
But AJ goes where itâs not comfortable. The extremes on these high stakes ideas. Then he documents the results on himself and his family and the people around him.
The result: Funny stories, almost unbelievable, crazy, knowledgeable (because heâll also consult the experts to learn more about where the extremes are).
Example: In the Bible, it says a man canât sit in the same chair as his wife if she is having her period. So AJ would avoid his wifeâs chairs.
His wife, commonly referred to as Saint Julie, sat in every chair in the house when she began her period.
So AJ bought a fold out chair and carried it with him so she couldnât sit in it.
Result: Knowledge of the Bible, AJ experiencing the story directly so he could write about it (âshowâ donât âtellâ is the best writing advice), and⦠itâs funny and crazy and a bit creepy.
Result: A NYT bestselling book.
D) THE ARC OF THE HERO
AJ is an ordinary guy. He gets inspired (the âcall to actionâ) to live a high stakes concept at the extreme. Meets enemies and allies along the way. Confronts bigger and bigger problems at the extremes.
And then returns to share the knowledge.
Every famous story in history has this arc.
Thatâs why every one of AJâs books are bestsellers.
Are you ready to write YOUR bestseller?
I believe everyone has at least one good book in them.Â
So I created a course dedicated to helping you unlock your potential. I guide you through the entire process, from writing to publishing...
[Click here for more details.](
Sincerely,
[James Altucher]
James Altucher
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