You might think itâs the money. But thatâs not the best part.
August 2, 2018
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[Altucher Confidential]
âYou might think itâs the money. But thatâs not the best part.â
[Stacked Books]
The BEST Thing About Self-Publishing
By James Altucher
Itâs almost time for me to share my latest (and biggest) project with you.
Just know that Friday at 1pm EST, I reveal everything.
More details at the end of todayâs letter...
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I was sick of it.Â
Every book publisher (Wiley, Penguin, HarperCollins, Hay House, etc.) said the same thing: âWeâre great at marketing. Weâll take care of it for you.âÂ
Then when it came time to publish the book, they all said something like, âSo I guess you should start tweeting it out. We donât do that.âÂ
Then I would say, âCan you get me on any TV shows, radio shows, etc.?â And they would always say, âNo, no. You have to do that. We have too many authors to do it for all of them.âÂ
And I would ask, âAre we having a book party? Can you put an ad in the paper? Can you send to an email list?âÂ
âNo, no, no. You have to do that,â theyâd say.Â
So what were they doing? I was giving them 85% of my royalties. What exactly were they doing for me?Â
Answer: nothing. Their editors were terrible. My second book published (out of 19) had a ton of grammatical errors. In one book, the editor rewrote some things, which led to factual errors.Â
The cover designs were awful. The publishers always negotiated final cover approval, so I had no say.Â
Finally, I decided I needed to take over.Â
That meant:
⢠I write the book.
 ⢠I hire a good editor (itâs always good to have a second pair of eyes, or even a third and fourth).Â
⢠I hire a good professional designer. You can even use something like 99designs, where you can hire a designer or post your project as a contest for many designers to compete over. This gives you multiple options to choose from. And theyâll always be better than what youâll get working with a publisher.Â
⢠I take care of my international rights. My publishers always said they would do it. Once I started doing it, I got into an additional 20 countries.Â
⢠And I do my own book marketing.Â
But do you know the best thing about self-publishing? You might think itâs the money. I make all the money. Nobody else. This year is the five-year anniversary of Choose Yourself, just one of my 19 books. I still get enough money from that one book to pay rent and my other expenses. The audiobook has done about as well as the paperback. Altogether, well over 1 million copies have been sold.Â
And I sell it for only 99 cents on Kindle.Â
But thatâs not the best part. This is the best part:Â
***THIS IS YOUR LAST CHANCE TO BE PAID IN FULL***
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I get to say YES. Whenever I used to pitch a book to publishers, they had all the power to say yes or no.
Now I have the power. I get to say YES to me. I wonât reject myself. That means sometimes Iâll probably write a bad book. Who cares? I donât care. Nobody will read the bad book. But the more books I put out there, the better chance I give myself for a breakout book that is truly great.Â
I say YES to me.Â
What about the stigma of self-publishing? Donât bad books get self-published because the author canât find a publisher?Â
No. There is no stigma. Here are some books that were originally self-published:Â
⢠The Martian by my friend Andy Weir ([check out my podcast with him]().Â
⢠Wool (a huge best-seller) by my friend Hugh Howey ([check out my podcast with him]().Â
⢠And yes, one of the biggest books of all time, 50 Shades of Grey.Â
Nobody ever asks me which publisher published Choose Yourself.Â
Nobody cares. There is no stigma. Write a book and publish it.Â
A friend of mine, Bill Beteet, has answered 100 questions on Quora and has 60,000 followers there. I told him, âStaple all of your answers together, get a book cover, do a little rewriting and upload it to Amazon.â I hope he does it. I know one Quora writer who has used this exact approach four times, and now she has four great books.Â
Nobody asks who her publisher is. But she sells books and makes money.Â
Hereâs what I wanted to mention...
Something BIG is coming.
A project that has been like a third child to me for the past year...
And itâs just about ready to share with you.
I'll release all the details tomorrow at 1pm EST.
Just know that the life you've been dreaming about â100% financial security, being your own boss, traveling the world, spending more time with your family â is available for the taking.
Every day of "work" will be setting you and your family up for a lifetime (maybe more) of income.
What I'm going to show you on Friday has transformed my life, my happiness and my wealth. I believe it can do the same for you.Â
Stay tuned for tomorrow at 1pm EST.
Sincerely,
[James Altucher]
James Altucher
P.S. Check out my podcast with a founder of a billion $$ hedge fund right [here](on my YouTube channel.
[âHow to Make Money in the Marketâ with Roy Niederhoffer](
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DRAMATIC Change In American History?!
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