âBut sometimes life is better if you just fake it...â
June 15, 2018
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[Altucher Confidential]
âBut sometimes life is better if you just fake it...â
[ALTTAG]
Do You Have To Be Dishonest To Succeed?
By James Altucher
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I bought two Lululemon shirts and a Lululemon jacket. I wear them everywhere and never really wash.
It makes me feel like Iâm working out.
Like I leave my apartment in the morning, dressed in Lululemon, and I feel like Iâm supposed to immediately start jogging. Sometimes, I even feel like I already jogged. I feel healthy.
I donât jog of course. I hate running. I hate the gym. I hate the sun. And sometimes I see people jogging with their dog. I hate those people.
I picture Hitler jogging with his dog. He had a purebred German shepherd named Blondi. Blondi loved Hitler. If someone names their dog Blondi, they are probably a Nazi.
I go to a cafe in my Lululemon outfit and have Avocado Toast for $19.
Fake it till you make it.
But sometimes life is better if you just fake it.
Iâm a great dad.
One time I was giving advice to my 11 year old.
I told her, âThereâs no painless way to kill yourself.â
She thought about it and said, âWhat about with a gun?â
I said, âAmateur hour.â
I said, âI had a friend [true story] who put a gun in his mouth, aimed upward (the Ernest Hemingway technique), and fired.
âHe blew out his eyes and one of his ears and was paralyzed.â
âUgh,â my 11 year old said.
âItâs not all bad. He ended up marrying his nurse,â I told her.
Then I gave her the real advice.
âBut that sounds like a cliché. To get hurt like that and then marrying your nurse. It sounds fake even saying it even though I know this is true. If you become a writer, donât ever write that.â
Iâm encouraging her to be a writer.
I have an idea for a TV show that I know will work.
And Iâm not afraid to share it because I think Iâm the only one who can properly do this.
You can try it if you want, and you donât have to give me credit. If you do a good job, Iâm proud of you.
Hereâs the idea:
I take ten random people.
For each person, I give them a different strategy to make money.
I bring in âcelebrity coachesâ (guests from my podcast ranging from Richard Branson to Ariana Huffington to, of course, Coolio).
I make them all millionaires within a year.
The show is, âI Will Make You a Millionaireâ.
One TV production company made a deal with me to do it but I think I owe them a call and they want to make a sizzle reel. Eventually they stopped sending me emails when I never returned their calls.
One time a casting company for FOX called and sort of auditioned me off a Skype video. I pitched them this idea.
I think I didnât do so well on the video. They never called me back.
People say âIdeas are a dime a dozen, execution is everything.â
But what if I donât feel like doing anything? Then my ideas are all I have.
I have an idea for a comic book.
Itâs called âBlack Manâ.
I know this is not racist because every superhero that is African-American is called âBlack somethingâ. Like âBlack Pantherâ or âBlack Lightningâ or âBlack Vulcanâ are well known superheroes.
And why does âThe Black Pantherâ have to identify himself as âBlackâ when his entire country is Black and his country is in Africa, which is 90% black?
If this was the real world, he wouldâve just called himself âPantherâ. Is there a âWhite Pantherâ? Or âWhite Captain Americaâ (and, yes, there is a âBlack Captain Americaâ).
As a side note, my daughter and I watched âBlack Pantherâ last night. It wasnât great but it wasnât bad. It was funny.
And I tried to imitate Chadwick Bosemanâs cool swagger all evening (watch it. He is COOL) while my daughter was shouting, âDad, please stop.â
Everyone said, âThis movie is really empowering.â
Are you kidding me? âYeah, itâs the first time a mostly black cast is a hit!â
Uhh, are they forgetting the Eddie Murphy classic, âComing to Americaâ? Are they forgetting one of my favorite movies ever, âStraight Outta Comptonâ?
Ok, people say, but having a black super hero is empowering.
Listen: the Black Panther has been a Marvel comic book hero since the â60s. Making a movie doesnât somehow give birth to a real person from a comic book pregnancy.
And hereâs the real point that ultimately waters down the whole âitâs great the Black Panther hero is so empowering to the African American communityâ thing:
The Black Panthers were a real group in the 1960s that were against police brutality (the original [#BlackLivesMatter](). They sometimes advocated violence to fight violence.
White people in the â60s were afraid of The Black Panthers.
âThe Black Pantherâ comic book was the mediaâs way to sanitize The Black Panther message for Middle America.
Middle America had to be protected against the revolutionary ideas of the â60s.
Oh, heâs black! And he gets pleasure beating people up in a skintight PVC-style suit made out of âvibraniumâ! But itâs ok. Itâs not sexual. Heâs here to help us!
And Wakanda is not real!
In fact, in the movie, Wakanda has been historically very anti-African. They pretend to be poor farmers so they donât have to share their riches with their African country neighbors.
Good job Marvel!
Anyway, back to my even better comic book idea:
Black Man is shot out of his dying planet. Lands in Harlem.
But Harlem is not âwhite Harlemâ. If you to go to 140th and St. Nick you can now grab a coffee at Starbucks where everyone is using WiFi writing their novels and then you grab a $300 dinner at your favorite French bistro next door.
So letâs pretend that Harlem is still âgang Harlemâ.
Black Man, as a baby, is found by a crack dealing pimp and his favorite prostitute. (Cliché but thatâs ok with comic books.)
They raise Black Man because they figure when he is six years old heâd be an excellent âmuleâ (drug runner) because the cops would never suspect a kid.
But he realizes he has all sorts of super powers. Heâs struggling with his political identity and how he can use those powers to help people orâ¦to hurt people.
So he becomes the cityâs district attorney as his secret identity.
Black Man!
A lot of people waste energy arguing about politics.
Listen:
If you have a job and are posting angry Facebook messages from your air-conditioned suburban home accusing your friends from childhood of being, âLike Hitlerâ because of their political beliefs, then that strikes me as a bad use of time.
But, hey, who am I to judge? Judge, jury, and executioner.
I was talking to Ken Langone yesterday. He started Home Depot, which employ 400,000 people.
And has given almost a billion dollars in charity for medical research (example: The NYU Lagone Health Centers are among the best hospitals in the country).
We spoke for quite a bit. I learned a lot about business and success. I feel blessed to learn like this. But, for the moment, letâs stick to politics from my air-conditioned cafe with my free WiFi.
He said, âAt least with Trump, we signal to people that you donât have to be a career politician who never really did anything in life to become President.â He didnât say he was pro or anti. He was just making a point.
In other words, maybe Jeff Bezos should be president. Or Howard Schultz. Or Meg Whitman. Or Sara Blakely.
Why do we always think they have to be a Senator or come from a political dynasty like the Kennedys?
Why canât I run? Against you.
Iâd be a better President than slave owners George Washington and Thomas Jefferson. Or war-mongers like every President sinceâ¦ever.
I actually canât think which prior President would be a better President than me.
Itâs not bragging if itâs true.
I told Ken Langone I donât let anyone come on the podcast if I even REMOTELY suspect they ever cheated on their wife or husband. Even a billionaire whoâs donated billions to charity.
Heâs been married for 61 years to the woman he met when he was 18 and she was 16 (âWe didnât have sex until we were married.â)
He looked at me and said, âGood for you.â
He said, âI do the same in business. If someone is going to cheat on their wife they are certainly going to cheat me.â
Business is not about money. Itâs not even about having the best product.
Itâs about treating people well, thinking about their interests first (so they want to pay you), and being honest.
This is not just a theory. It took 25 years of investing in, starting in, and analyzing maybe thousands of businesses.
It took persistence!
Ken said, âPeople say wealthy people have to be dishonest because itâs a way these critics can have status over people who are more successful.â
My friend got cured from cancer at one of the medical centers Langone funded.
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One time I asked my then-11 year old where she wanted to go for summer vacation.
She said, âHeavenâ. Itâs beautiful in Heaven.
I told her, âYou realize you have to die to go to Heaven. Thatâs the only way to get to Heaven.
âSo what you just told me is you want to die for your summer vacation.â
She held my hand then and we walked by the river. Watching ducks. Ducks are monogamous.
The headline: âMan Persists in Business for 40 Years, Surviving Failure after Failure and Ultimately Dying Brokeâ has occurred zero times.
The idea that âpersistence leads to successâ is an example of âselection biasâ.
We only read about the one in a thousand people who failed all the time and finally found success. The rest of the people keep trying and trying and failing.
My dad was persistent for 40 brutal years. He almost succeeded. And then he went broke. And then he went crazy. And then he got âlocked inâ from a stroke for his last two years.
âLocked inâ means the stroke paralyzed his entire body but he was still able to think. I was glad when he finally died. And went to Heaven.
A lot of bad tennis players never get better. They die the same way they were born: a bad tennis player. Persistence didnât help them.
The reason I do my podcast is to study how people who are the best in the world, actually used persistence to get better.
What qualities they all share?
But still, there might be a lot of people who kept getting better and still failed.
Who cares? If they are âgetting betterâ in some way then that will lead to a good life.
Getting better 1% a day leads to 3800% a year. Iâve seen this happen with people.
Itâs happened with me starting from a time when I was just so miserable I wouldâve loved to survive a suicide attempt just so I could try to kill myself again.
Itâs hard to get better every day when up against reality. Real life is hard and repulsive.
A life filled with shitting, peeing, and wiping. Itâs fucking disgusting to live. Ugh. Chewing?
And now we have to do the âbro hugâ. It was hard enough for me to shake hands with people.
Now I go to shake hands with a guy and the next thing you know they are bringing it in for a hug. And sometimes a kiss. (And, last week, I even had a bro-hug double kiss).
If I am going in to shake a hand and the guy is much bigger than me (like podcast guest, Kareem Abdul Jabbar) and starts to go in for a bro hug, I get awkward and somehow I always end up kissing their elbow.
Can we all âstand downâ for a second and decide on just the âfist bumpâ if we have to actually touch each other.
In any case, two things:
Focus on getting better and not âsuccessâ. Today we canât magically succeed. But we can get better.
My mother never hugged me.
Favorite learning of the day: Seeing is better than hearing.
Someone can say, âI love youâ. I hear that.
But I want to SEE it.
I love you.
[HOW TO HAVE A PERSONAL REVOLUTION]( with Allison Task
Or click below to watch...
[Screenshots from the video](
[WILL YOU PUT YOUR DREAM TO THE TEST?]( with Tom Papa
Or click below to watch...
[Screenshots from the video](
Sincerely,
[James Altucher]
James Altucher
P.S. Whatâs a better title for this article?
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