This week Iâm going to talk about how to become GREAT at copywriting. Can't view this email properly? [View in Browser]()
Hi {NAME}, This week Iâm going to talk about how to become GREAT at copywriting. First, you donât have to be Hemingway or Jane Austen to be a successful copywriter. In fact, most people who consider themselves âgood writersâ actually make terrible copywriters. Thatâs because writing copy isnât like writing an essay or a novel. Itâs also not a hack â great copy doesnât sound like a scam. Copywriting is about mastering the art of writing how you TALK. And using compelling stories that make people want to hear from you. Facepalm When I see people selling weird marketing advice or Instagram hacks. Copywriting is an âinvisible languageâ that persuades people. And great copywriting sets you apart from everyone else⦠- â¦at work. If I see 2 job candidates and one is a better writer, Iâd hire the better writer every day. You can be great at your job, but if you canât communicate, your career will plateau. - â¦in the dating world. God, stop being boring! A while back, we rewrote the copy on this guyâs dating profile and got him 4x as many dates. - â¦with your friends. You get two party invites. Which do you attend? (1) âWanna watch the game? Brad's here.â or (2) âHey, my BBQ Olympics party is on! You should come. Weâve got the rooftop patio reserved and I made a cocktail for you.â Simple changes, instant results. Why copywriting isnât going away Copywriting is a skill you can: (1) easily get better at,
(2) use to create a side hustle income, and
(3) generate millions of dollars with. Itâs the skill I used to build a following of millions of people â and an 8-figure business. Itâs the skill so many of my students have used to grow their businesses. And copywriting isnât going away any time soon. Yes, even with advancements in AI. Because telling good stories is one thing robots canât do well. Let me give you an example: "Sarah walked down the empty street, feeling lost and alone.
She had just moved to the area and was already missing her old home and friends.
But as she rounded the corner, she heard laughter and music.
She followed the noise and found a small group of locals gathered around a campfire.
As soon as they saw Sarah, they invited her to join them.
As the night went on, Sarah felt a sense of belonging she hadn't felt since her move.
And while walking home that night, she felt happy knowing that this new town was the adventure she needed." Yes, this is a story written by ChatGPT. Kind of a snooze, right? Notice how it ends quickly and fails to really grab your attention? I see this mistake over and over again in copy. When you write stories, you want to keep your readers on their toes and wanting more. Because it gives you the ability to influence and guide your reader towards a desired emotion and decision to buy. Thatâs why I recommend you include a story in every piece of copy you write. In fact â you must! Because think about it. It feels natural, right? Not salesy? And itâs authentic. Which is what this is all about: Being your AUTHENTIC self. Not âauthentic like Ramit.â Not authentic like some other writer whose blog you follow. Authentic like YOU. Learn to write compelling stories today in 30 minutes If you don't know how to write entertaining, interesting stories⦠Today, you can easily learn. I want to share with you my personal writing process. In this [âover-the-shoulderâ tutorial](), I show you exactly how I go from a blank page to a finished email ready to send to hundreds of thousands of readers and generate income. I even show you what I do when I get stuck. Donât waste years learning from trial and error when you can take advantage of the mistakes Iâve already made. (Yes, I make mistakes!) Ready to watch? Just click the video below. [Video screenshot]() [Click here to watch](). If you want to generate extra income with a side hustle, writing copy is the most profitable skill you can have. We have an amazing program that will show you in even more detail how to shortcut the process: [Call to Action](). [Call to Action]() When you join, you get instant access to ALL the systems, templates, and formulas we use at IWT to write copy. That copy gets attention, keeps readers engaged, and converts them into HAPPY paying customers. And you can write copy like that, too. [Call to Action]() is only open this week, so click here to save your spot. [Click here to learn more about Call to Action]() [Signature] P.S. The faster you master the art of copywriting, the more money youâll make. And whether you use it for a side hustle or in a full-time business, copywriting is a highly profitable skill. If you want never-before-seen insights into the systems, mindsets, and techniques I use to write copy, then you donât want to miss this program. [Join now](). [Programs]() [Podcast]() [Netflix show]() [Books]() [Website]() [IG]() [in]() [X]() [YT]()
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