Make sure your email gets the response it deserves, here's what it should look like: Can't view this email properly? [View in Browser]()
Hi {NAME}, This week, weâre exploring how even the tiniest of daily actions â like those emails we send or ads we see â can affect our lives in a big way. Get ready for a thought-provoking journey. The best ads speak directly to a reader. They make people want a product, not just tell them the cheapest way to get it. Letâs look at this timeless classic of an ad: The Most Interesting Man in the World "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends." You know who he is -- The Most Interesting Man in the World! The man smokes Cuban cigars, surrounds himself with beautiful women, and drinks Dos Equis beer. Clever, fun, engaging. This long-running campaign is absolutely phenomenal. Itâs also unforgettable because of the short, sweet, and memorable tagline. What people miss when marketing themselves (or their business) Effective communication is all about meeting your audience where they are. Itâs about being playful, about being candid about what you want, and about stating what you can offer them. This concept is also relevant outside of marketing, when you just want to connect with a busy, important person. Maybe thereâs a hiring manager at a company you're interested in working for. Or someone you'd like to get advice from. Maybe you want to connect with a VIP or even a celebrity. You know they're important. So thereâs a high chance they might not read your message, right? Thatâs why your goal is to make it as effortless as possible for the busy person to find time to talk with you. You want to be concise and clear in your initial email. And make sure that the message resonates with them on an emotional level. Your words should evoke a feeling, spark curiosity, or leave a lasting impression. Establish a connection with the person you're reaching out to. The ultimate success of your email depends on that. Ramitâs 7 secrets for getting the attention of VIPs Ramitâs 7 secrets for getting the attention of VIPs 1. Respect their time Don't email someone on a Monday morning or on their birthday unless you have something really important to say. Instead, think of when they're most likely to be receptive â like during lunch or Sunday night, when they're prepping for the week. 2. Check your formatting Bad formatting can ruin even the best message. So make sure to use paragraph breaks and bullet points and keep it easy to read. And don't forget to send yourself a test email before you hit "Send." 3. Proofread for grammar and spelling Nobody likes lazy typos. Pay attention to your punctuation and capitalization and fact-check for any other errors. Leave out the text abbreviations or lowercase "i"s. 4. Introduce yourself If they donât know who you are, tell them in a short but sweet snippet. And if you know someone who already knows your recipient, make sure to mention their name in your introduction for a more personal touch. 5. Make it specific Be as direct and transparent about why you're writing them. Don't beat around the bush â get straight to the point and be concise. 6. Offer choices When you make a request, give them more than one option. It shows respect for their time, and they can pick the one that works best for them. 7. Show gratitude Remind your recipient of their worth â thank them for taking the time to read your message, and express your thanks for anything else they can do for you. Follow these simple tips, and you'll be able to craft emails that VIPs will actually respond to! How to put these principles into action Let's say you're a college student (low status) looking to get in touch with the CEO of a business (high status). If you want to make sure your email gets the response it deserves, here's what it should look like: Email Here are the big takeaways from this email: - Jennifer introduced her referral and affiliation right away. - She kept her pitch brief but specific â this isn't about convincing Jack to work with her, it's about setting up a phone call. - She specified a short time period â and gave the option of a few choices, one all-day and two narrowly defined times. - Jennifer let Jack know she understood his status and politely offered to honor his schedule. - Finally, she gave him the choice of what heâd like to do â a VIP might just call you as soon as they receive your email. (Interested in learning more? I wrote a whole article on [crafting emails VIPs will actually respond to](), and the example above comes from my 50 Proven Email Scripts. You get proven templates and scripts to help you reach the unreachableâ¦get the ungettableâ¦and send the perfect message â every time.) Now hereâs your challenge for today: Take a minute to think of one person you could email today to build a relationship that would help your career, your hobbies, or your business. Thenâ¦actually send the email! Keep these tips in mind, and you'll be sure to get the response you want. Who knows? They might just surprise you with a quick reply. [Signature] P.S. [Click here]() to get my 50 Proven Email Scripts. [Programs]() [Podcast]() [Netflix show]() [Books]() [Website]() [IG]() [in]() [X]() [YT]()
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