Build once, get paid forever

I’ve been building my business for over 18 years. And I still enjoy getting Can't view this email properly? [View in Browser]() {NAME}, I’ve been building my business for over 18 years. And I still enjoy getting emails like this: Order Information (These are the notifications I get when someone joins one of our programs. This one is telling me that a new IWT student joined Success Triggers, a personal-development-meets-psychology program I launched all the way back in 2013.) Over a decade after I launched this program, new people still join, use, and love it. And I still earn income automatically. This simple transaction illustrates one of my business rules: Build an asset once. Get paid forever. Do you know how it feels to get these emails all day, every day? I know, it’s just one sale. But that great feeling is the same whether I’m selling a $350 product or a $3,500 one. It’s the feeling that something I worked hard on is now doing the hard work for me. I remember a long time ago, when Fortune magazine was writing a profile about me (they [recently wrote another one]()), they asked me to reveal the revenue numbers of I Will Teach You to Be Rich. When I refused, they told me they’d cut the article if I didn’t. “Why?” I asked. “We have to know if you’re important enough,” they said. “Is a million dollars important enough?” I asked. They hemmed and hawed and finally said yes, so I carefully adjusted my reporting tool to show a range of dates that revealed exactly $1,000,001/year. (Call that malicious compliance.) Suddenly they noticed the date range I’d selected. “How much in total?” they asked. I laughed out loud. I’ve been trained by a lifetime of prying Indian parents to be an expert at NOT revealing things. Thanks, Mom and Dad. Ramit with his wife and parents Me, my wife, and my parents at the launch party for my Netflix show, “[How to Get Rich]()” When you put customer success first, you win Here’s the real reason I don’t talk about revenue. I prefer to focus on your success, not mine. Not because I'm running a nonprofit, but because if my students do well, my business grows. The way I’ve structured my business, when you win, I win. And if you don’t win, you ask for a refund, and I give it to you (after you show me you tried). Simply put, my students’ success is a better measure of how I’m doing than revenue. It’s in my best interest to build the world’s greatest material. Which is why I get the most joy out of receiving a DM like this: EarnLive Student - Sarah Whitney.png Another way I measure student success is when they tell me they’ve used my material to climb the [Ladder of Freedom](). Building freedom doesn’t happen by accident. You have to do it intentionally. And one of the best ways to do it — to give yourself freedom of time, freedom of location, freedom from $3 worries — is to start building an ASSET that pays you continuously. Let’s calculate how much you could make Forget about building a $3,500 product for a minute. Just pretend you have an entry-level $50 product. If that seems pricey to you, remember that the average person spends [over $300/month on “impulse” purchases](), so $50 could easily be a nothingburger amount to your target customers. (By the way, [inside Earnable Live](), I show you how to quickly come up with lots of ideas for products — even if you don’t think you have any sellable skills. Then, we talk about how to find and talk to your target customers.) If you sold just 10 of your $50 product every month, and stopped completely after two years… You’d have an extra $12,000 in your bank account! Sales Computation Now go further. What if you actually improved each of those numbers? Say you created a more valuable product and priced it higher… or [used my systems]() to boost the number of sales you made per month? Sales Computation That's $108,000! In other words: - With a $100 product (which is still pretty small)... - Making just one sale a day... - And completely stopping after only three years… You'd make $108,000. That's $3,000 every month for 3 years. ([There’s a calculator on the product page about half way down you can use to find your own numbers.]()) See how powerful your online business could be? This is the power of building an asset. Do the work once, then get paid forever. Your asset can keep bringing in sales well beyond three years, too. Look at that receipt from Success Triggers, above — it’s still making sales, totally automated, 10 years later. The first sale I ever made amounted to $4.95 for an ebook I’d written. Just a few bucks. But I didn’t care. That sale felt amazing. Because I knew if I could sell one book, I could sell 10. And if I could sell 10, I could sell 100. The same is true for you. You could [start building your second income stream right now](), and completely change your life’s trajectory. Earnable Live shows you how Earnable Live shows you how to turn your skills into services, and your services into products. So YOU can build once and get paid forever. Earnable Playbooks gif Think of all the things you could do with an extra $1,000 a month. Or even $10,000 a month. Think of how it would feel to know you were safe, secure, and didn’t have to worry about paying your rent next month…or next year. How would it feel to splurge on that [fancy hand soap](), or new TV, or overseas vacation — all without feeling the slightest trace of guilt? Earnable Live is for you if you’re ready to build one of the most powerful, flexible types of assets: a business that PAYS YOU to live your Rich Life. Now go think about how much you could make. [Signature] P.S. Want to get a head start on coming up with ideas for your first asset? [Grab my free worksheet, How to Find a Profitable Idea.]() This step-by-step worksheet helps you 1) examine your skills, knowledge, and the challenges you’ve overcome, so you can 2) generate 10–30 business ideas. Next, you’ll decide which one your target customers would happily pay for. (Most people would charge for a worksheet like this. I’m happy to give it to you for free as a thank-you for being here.) [Programs]() [Podcast]() [Netflix show]() [Books]() [Website]() [IG]() [in]() [X]() [YT]() Was this forwarded to you? [Sign up here](). [Unsubscribe here](. 548 Market St #89946 San Francisco, CA 94104-5401