Introducing the concept of “Money Lenses”

Do you always look at the price of something? Do you decide what to order at Can't view this email properly? [View in Browser]() [Podcast Newsletter Header Final.png]() {NAME}, Do you always look at the price of something? Do you decide what to order at a restaurant by looking at the right side of the menu? When you book a flight, do you sort by lowest price? This is what I mean by focusing on the “money lens” of cost. A Money Lens is the way you look at the world, and the vast majority of people look at cost when they buy things. Did you buy those pants for $50? Lol! I got mine for $20. I could get the steak, but the chicken is $10 cheaper. Taking that direct flight is $100 more — too expensive. It’s actually inconceivable to many people that they might use another Money Lens other than cost. And yet...there are a lot of other Money Lenses. Let me show you. Ramit's Twitter post --------------------------------------------------------------- Get a personal health analysis based on your body’s data This newsletter is sponsored by InsideTracker, which tests your blood and DNA then provides science-backed recommendations for nutrition, exercise, supplements, and lifestyle. [Get 20% off a personalized plan](). --------------------------------------------------------------- Money Lenses Here are several Money Lenses you can use. I’ll give you examples of how you can interchangeably use different Money Lenses for different situations. Money Lenses Example: You’re taking a trip. - Cost: You take the bus to the airport, fly economy, stay at a cheap hotel, enjoy cheap/free experiences in your destination. - Convenience: You take a Lyft to the airport and a taxi when you land. You pay a little more for a hotel that’s in the center of town. - Delight: You pay for a car service to be waiting to pick you up. They handle your bags. You start your flight in the lounge, then when you land, someone is waiting for you to help with bags and whisk you through customs. Your hotel already knows your favorite snack and it’s ready when you get to your room. Aman Tokyo gift In Tokyo, my hotel knew that I liked berries (because when I was a kid, we could never afford to eat a lot of them), so they had a jewel box of hand-picked berries waiting for me. This was absolutely amazing for me. Do you see how you can use different Money Lenses for different parts of your life? The interesting thing is, we already do this. Every parent has something they spend more on for their kids (e.g. diapers). Every person has a specific brand they pay more for. Yet when I challenge people to think beyond cost alone for other parts of life—relationships, housing, food, travel—they’re often stumped. They only know cost. Part of living a Rich Life is being able to use different lenses when it’s called for. A symphony wouldn’t be a symphony if you could only play one note. In your Rich Life, you have to be able to use different Money Lenses when the situation calls for it. More examples: Money Lens Food Fitness Cost Rice and beans Free workout on YouTube Value All-you-can-eat buffet Planet Fitness Convenience [Meal delivery]() Personal trainer that comes to your home Security Honestly I have no idea Gym where you know you can (1) always get a machine, and (2) always leave your child with their safe childcare service Results Perfectly portioned macros Trainer programs your workout based on specific goal and timeframe (e.g. I gave my trainer a picture and said I want to look like this) Speed McDonalds 20-minute HIIT class Status Eating at every Michelin-starred restaurant in your city Celeb trainer Delight Omakase at amazing sushi restaurant Dance class where instructor always surprises you Experience Pasta-making class Rock climbing What’s one new lens you can try on this weekend? [Signature] P.S. This week on the podcast: “We spend 154% of what we make, but I refuse to get a salary job” (Part 2) Check out [Part 2 of my conversation with Trin and Lucas](). Can we chip away at their unsustainable spending? [Podcast banner]() [Programs]() [Podcast]() [Netflix show]() [Books]() [Website]() [IG]() [in]() [X]() [YT]() Was this forwarded to you? [Sign up here](). [Unsubscribe here](. 548 Market St #89946 San Francisco, CA 94104-5401