First time selling? No sweat

The most common sticking point new business owners face is asking for the sale. Can't view this email properly? [View in Browser]() {NAME}, The most common sticking point new business owners face is asking for the sale. Far too many people out there apologize for selling. Sales doesn’t have to be “sleazy”! You can build a business around your authentic self—just like I did with [my book](), which I wrote in my voice, with a message I’m proud of. IWT Book The real key to making sales: Overcoming objections Want to know the real key to making sales? It’s being able to distinguish potential buyers (worth your time) from non-buyers (don’t waste too much time on these). [Inside my Earnable program](), I go into more details about why this distinction matters. And I cover exactly what to do when someone doesn’t want to buy from you. If you’re offering the right product to the right person, selling becomes easy. Even fun! It’s a thrilling experience, making your very first sale. Part of making that first sale, though, involves knowing how to [overcome sales objections]()…before your customers make them. Check out these two common objections: Sales Objection #1: Price People don’t easily part with their hard-earned money. So if they do have some cash to burn, why should they put it toward your product, rather than a nice dinner out or a shiny new pair of headphones? You know the answer. Now it’s time to tell your audience. And the way to do that is by building value. Make it clear for the customer that buying your service or product is like putting a down payment on their future. Will you help them advance their career? Will you help them lose weight and get in shape? Will you help them make money, so eventually they can buy several new pairs of headphones—one in every color, if they want? Sales Objection #2: Procrastination Ever put off buying groceries, only to find yourself staring at an empty fridge at 10pm, debating whether or not rice and hot sauce is a suitable dinner? It happens to everyone—including your customers. Even if they love your product, they still might see it as something they can “get around to buying later.” That’s why you have to create a built-in deadline. Give customers that motivation to take the next step. Not tomorrow. Not after the weekend. Not when they get home from work. Right now. For example… Last chance to register If you want to learn more about how you can stop apologizing for selling—and 6 other habits that could be killing your business—be sure to attend the live masterclass I’m hosting TONIGHT. 7 things that kill a business before it starts The event starts at 8 pm Eastern / 5 pm Pacific. It's free, but you do need to register. [Click here to reserve your spot](). In this live event, you’ll learn: ✅ The biggest strategic and psychological mistakes that can sabotage your business before it starts ✅ Common business advice that’s just plain wrong (avoid this at all costs) ✅ How to go from “no idea” to get your first paying client faster than you think Plus, I’ll share a sneak peek of our signature program: [Earnable Live](). And make sure you stick around until the end because I’ll be doing live Q&A. See you there! [Signature] P.S. If you’ve ever been nervous about selling, the usual advice — “Be confident!” — doesn’t help much. Sometimes all you need is a pep talk from a fellow entrepreneur. [Earnable Live]() comes with built-in community, so you can get advice any time. Earn - Van-Anh Su [Programs]() [Podcast]() [Netflix show]() [Books]() [Website]() [IG]() [in]() [X]() [YT]() Was this forwarded to you? [Sign up here](). [Unsubscribe here](. 548 Market St #89946 San Francisco, CA 94104-5401