How many choices do you make in one day?

Remember Blockbuster? Remember getting hit with those abominable late fees? Can't view this email properly? [View in Browser]() {NAME}, Remember Blockbuster? Remember getting hit with those abominable late fees? Netflix ultimately won out, and personally…I’m not that upset. (If you haven't caught it yet, [check out my show, “How To Get Rich](),” on Netflix.) Think back to those Blockbuster runs: how we used to pace from aisle to aisle, bewildered by all the movie choices. How many of us would walk around for 15 minutes trying to find ONE movie? (If you’re too young to remember Blockbuster, imagine scrolling through endless Amazon search results. Or trying to choose one of thousands of hot sauces at the grocery store.) Ramit Sethi The choices paralyzed us. How your brain naturally plows through decision-making chaos The average person makes 35,000 choices a day, [according to Psychology Today](). No surprise there. Just think about it. How many choices do you make within a couple of hours after waking up and knocking back 200 milligrams of caffeine? In a morning, you might have to: - Handle a meeting with four co-workers with competing interests - Deal with your boss’s emotional outburst - Triage four new emails (all pressing, of course) - Rearrange your calendar after realizing you double-booked yourself And the list goes on. If you’ve got pets, or kids, or a partner? Your day bursts with even more choices. So…anyone else wondering HOW THE HELL WE MAKE IT THROUGH THE DAY? Thing is, our brain is a miraculous machine. It knows the world is complicated. So it creates “mental shortcuts” to process the massive amount of information we encounter daily. Here’s an example: You’re walking down a dark alley at night. You hear footsteps behind you. You wouldn’t need to do anything for your heart to start beating, activating your fight-or-flight response, right? These mental shortcuts are important. They help us make sense of millions of details every day. But sometimes—especially in a world of constructed consumer desire, 50 kinds of detergent, and limitless options on Bumble—we get overwhelmed. You don’t have to live in overwhelm, though. Let me show you how to use your brain’s natural “mental frameworks” to automatically make a decision: free of guilt, worry, or hassle. Ramit’s Book-Buying Rule You would not believe how many comments I read in my community, blog, or inbox that ask some version of this question: “Hey, Ramit, what do you think about this book? Is it good? I read the reviews, but I’m just not sure. What do you think?” Ramit Sethi This is why I invented Ramit’s Book-Buying Rule. It’s simply this: If you ever wonder whether you should buy a book, BUY IT! Just default to buying it. Think about what goes into writing a book. An author has spent years and years writing about something you’re interested in. You get access to all that wisdom for about TEN BUCKS! There’s no higher ROI. Even if the first 209 pages are boring, if you discover ONE insight on page 210, you can apply it for the rest of your life! It’s hilarious to see discussion threads that are fifty comments long…about a book. They could have saved that time, bought the book, discovered the insight, applied it, and got on with the rest of their life. Instead, they’re on social media, trolling other people, wondering, Should I spend $9.98 on this book? This just doesn’t make sense. Ramit's post This is an example of a mental framework, or what I call a “Success Trigger.” Once I learned this one (among others), everything changed. Instead of being paralyzed by choices, I simply fall back on this Success Trigger when I’m wavering on a decision—and it guides me, every time. The insight I’ve discovered from JUST this Success Trigger has been worth over $1 million. One book I bought—directly as a result of Ramit’s Book-Buying Rule—made me six figures in one month. Here’s how one of my readers benefited from spending $15 [on my book](): IWT success story This Success Trigger is a mental shortcut that you can keep in your back pocket…and apply EVERYWHERE. And it won’t just help you make more money or read more books: It lets you reduce choice and build momentum, so you can keep moving forward. It lets you more easily decide whether to, say, study for your masters degree, change careers entirely, or live on a macadamia nut farm in Hawaii. It lets you spend more time thinking about what you actually care about—like where you’ll get married, or which business idea you’re going to start, or what new hobby you’re going to try. And this is just one Success Trigger. I have 29 others I want to share with you. They’ll help you overcome stumbling blocks like guilt, low confidence, and procrastination. Get my entire vault of Success Triggers [here](). [Signature] P.S. [Success Triggers]() shows you 30 ready-to-use mental frameworks. If even one of those frameworks leads to a difference in your life, it would be worth the cost of the program. That’s why I offer my 60-day guarantee. Try the program for 60 days. That’s enough time to go through all 30 Success Triggers twice. If you’re not happy, just email me and we’ll refund your money. [Get all 30 Success Triggers here](). [Programs]() [Podcast]() [Netflix show]() [Books]() [Website]() [IG]() [in]() [X]() [YT]() Was this forwarded to you? [Sign up here](). [Unsubscribe here](. 548 Market St #89946 San Francisco, CA 94104-5401