The worst promise you can make yourself

The last few days, we’ve been tackling one of the biggest things that stands in To view this email as a web page, [click here]() Hey {NAME}, The last few days, we’ve been tackling one of the biggest things that stands in the way of starting your own business: The belief that you need to have this unbelievably genius, world-changing idea, otherwise your business won’t be “good enough” or succeed financially. Well, now you know that’s B.S. But there may be another big fear keeping you from saying yes to my free live class, “My top 5 rules for creating a 6-figure business.” (It’s TONIGHT — [it’s not too late to sign up]().) [Top 5 rules for creating 6-figure business.png]() [Click here to sign up]() This fear is insidious, because it’s much harder to pin down than concrete worries like “I don’t have an idea.” This particular fear comes disguised as a promise: “I’ll do it later.” (Covers of this greatest hit also include “I don’t have the time” and “This isn’t the right time.”) I get it, {NAME}. Jumping into something new — whether it’s a swimming pool, a new gym routine, or a program that walks you through creating and launching your new business — is a risk. And [we’re biologically wired to avoid risks](). But if you’re always telling yourself “right now’s not a good time,” that’s a surefire way to make sure you NEVER do the thing you’re putting off. That’s why “I’ll do it later” is the worst promise you can make. Every time you tell yourself you’ll get to something later, you reinforce a dangerous mental habit.When you let yourself off the hook, you’re teaching your brain that you can let yourself off the hook whenever you want. Delaying the hard or scary thing becomes too easy. And after months or years of avoiding looking directly at this goal that you actually want to accomplish but haven’t made any progress on, you’ll find yourself wondering, “Why am I still in the same place?” Putting it off is painful Sometimes, we need to stay on the hook. Take fitness as an example. Anyone who’s ever tried to start a workout habit knows that consistency is 1,000 times more effective than willpower. You won’t have willpower every day. But if you go work out anyway, you’ll get stronger, lose weight, and be able to brag about it in an email like this one a few years down the road. [Ramit working out] I was tired of being the “skinny Indian guy”. So I kept myself on the hook. Same goes for flossing. It’s never a good time to floss, but you do it anyway. (At least, I hope you do.) There are a million reasons to put it off every night, and 999,999 of them are “I don’t feel like it.” But you floss anyway (right?), because you know ultimately it’s the right choice. The agony of having something undone hanging over you is usually worse than just doing the workout, flossing the tooth, taking the leap, starting the business. So are you going to start your business now? Or are you going to do it “later”? An easy first step? Come to my free class tonight at 5pm Pacific / 8pm Eastern. It’s the perfect way to stay on the hook and get started. I’ll share my 5 essential rules for creating a business that lets you live the life you want, do some live Q&A, and give you a sneak peek into Earnable. It’s free, but you do have to register. [Click here to sign up](). And if you’re ready to jump right in, [Earnable Live]() is open until Friday. Don’t wait for “someday.” If you’re ready, [join now](). [Signature] You may be new to IWT. Here's all the stuff we offer [Programs]() [Podcast]() [Netflix show]() [Books]() [Check out our website for more]() Follow Ramit [ig]() [fb]() [tw]() [yt]() [pc]() Was this forwarded to you? Sign up [here](). This email was sent to [{EMAIL}](). If you no longer wish to receive these emails you may [unsubscribe]( at any time. 548 Market St #89946 San Francisco, CA 94104-5401