Ever wanted to write emails that were irresistible to read? Or sales pages that
To view this email as a web page, [click here]() {NAME}, Ever wanted to write emails that were irresistible to read? Or sales pages that made people instantly buy? Or even social posts that got hundreds of comments and thousands of shares? If thatâs a YES â then today I want to show you one way to do that. Iâm going to teach you how to use the Instant Offer Formula â straight out of my program [Call to Action](). This is the same tactic weâve used to generate millions of dollars. But first⦠What acne and sweat have in common These examples below involve acne and sweat. What do they have in common? No, acne and sweat are not just issues for teenagers. They are some of the best examples of how you can use simple writing to make an irresistible offer. Look at this: [Original proactiv] If you had acne, would you buy this? Of course you would, itâs a no-brainer. Your offer is often the easiest piece to write, and thatâs why you should always start here. Because itâs all about your writing being as straightforward as possible: âThis is what you get, and this is how much it costs.â The more direct your writing and stronger your offer, the easier it will be to get a response. Look at the types of offers all around us: - Any time you apply for a job â that's an offer. - Asking a friend out for lunch or a birthday party â offers. - Your online dating profiles â all offers. Even when I pitched the producers my Netflix series [âHow To Get Richâ]() â that was an offer. And if you run a business, you live and die by the quality of your offers. Simply put: If you want to improve your life or your business, improve the writing of your offers. Here's one of my all-time favorites: [Sweat Block Ad] Notice how much theyâve packed into a single image â everything needed to persuade someone. Every single word in their offer is carefully selected. The less words you use to get your point across, the more effective your writing will be. Exercise: Writing YOUR irresistible offer Today, I want to give you a template for writing irresistible offers from my Call to Action copywriting program: The Instant Offer Formula. It's straightforward and compelling, and you can use it to write an offer in just a few minutes. [Instant offer formula] First, think of something you can offer someone today: - Proposing a big purchase to your partner
- Convincing your friend to go with you to a concert
- Asking for a raise
- Inviting a date to a specific restaurant Now apply the Instant Offer formula. Youâre going to need to adjust the words slightly to match the message but you could tweak it for any of those scenarios. For example, letâs say you want to propose buying a new, expensive sofa. Letâs try the exercise: You know how the sofa in our living room is getting a bit old and scruffy? I've got an idea! How about we get the ComfortPlus Mini Sofa? Itâs basically built for our smaller apartment, it feels spacious without taking up a lot of space. I tried it out and itâs: - Incredibly comfy
- Got solid cushions so our backs feel supported
- Got a sleek design that will give our space a fresh, modern vibe It's a great deal right now at $699, and if we hate it, itâs got a 90-day return window, so why not try it? I can already imagine us watching movies together and putting up our feet on the ottoman that comes with it. Try this exercise yourself and write down your answers. Then take a look at what we wrote on the sales page for [Call to Action](). What do you notice? Always think about WHO you are writing the offer for. Once you really understand THEIR wants and needs, most of the time 2 or 3 minutes is all it takes to write an irresistible offer like this. You don't have to be perfect, either. We're not trying to turn you into a pro writer overnight. Instead, we're going to hand you the proven, simple tools that work today. Everything you need to become a great writer and craft offers to generate $500, $15,000, or even $35,000 per month on the side. The only necessity is the willingness to dive in and keep tryingâ¦even if that's just for a few minutes a day. [Click here to learn more about Call to Action]() [Signature] â â You may be new to IWT.
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