How to stop getting overwhelmed by choices

Today, I’m going to share with you another one of my Success Triggers To view this email as a web page, [click here]() {NAME}, Today, I’m going to share with you another one of my [Success Triggers]() to celebrate the 10th anniversary of the course. (For those of you counting, that’s three this week — 1/10 of the 30 Success Triggers available inside the program.) Remember Blockbuster, the video rental giant that thrived on huge late fees? Netflix ultimately beat them, and personally, I’m not that upset. (On a side note… if you haven't caught it yet, [click here to check out my show on Netflix]().) Think back to how we used to stand at Blockbuster, pacing around between aisles, bewildered and paralyzed by all the movie choices. How many of us would walk around for 15 minutes trying to find ONE movie? [Blockbuster aisles] We were paralyzed by choice. And yet, every day, you wake up, brush your teeth, commute to work, handle a meeting with 4 co-workers with competing interests, deal with your boss’s emotional outburst, take a coffee break (and walk across the street without getting hit by 2,000lb moving metal machines)... Anyone else wonder HOW WE MAKE IT THROUGH THE DAY? HOW COME WE CAN’T CHOOSE A MOVIE, BUT WE CAN WALK/RUN/LIVE IN THIS COMPLEX WORLD?? Here’s what’s going on Our brain knows that the world is too complicated to try to understand every little detail, so it creates “mental shortcuts” to process the massive amount of information we encounter every day. EXAMPLE: You’re walking down a dark alley at night. You hear footsteps behind you. You don’t even need to turn around in order for your heart to start beating, activating your fight-or-flight response. These mental shortcuts are important. They help us make sense of millions of details every day. Our brains are miraculous machines that let us instantly use “pattern-matching” to cut through the chaos of everyday life. They do this AUTOMATICALLY. But sometimes — especially in a world of constructed consumer desire, 50 kinds of detergent, and a limitless number of options on Tinder — we get overwhelmed. If you’ve ever found yourself paralyzed by choice, let me show you how to take your brain’s natural “mental frameworks” and use them to automatically make a decision: free of any guilt, worry, or hassle. Example: What should the President wear today? In 2012, Vanity Fair wrote a [profile of President Obama](). Presidents tend to make more huge decisions every day than any of us. Notice this part where Obama eliminates decisions from his life: “You also need to remove from your life the day-to-day problems that absorb most people for meaningful parts of their day. ‘You’ll see I wear only gray or blue suits,’ [Obama] said. ‘I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.’ He mentioned research that shows the simple act of making decisions degrades one’s ability to make further decisions.” It’s not just clothes. Let me show you how to apply this principle of reducing choice to your life. Introducing Ramit’s Book-Buying Rule You would not believe how many times I see comments in my community, or my blog, or my email saying, “Hey, Ramit, what do you think about this book? Is it good? I read the reviews, but I’m just not sure. What do you think?” ARE YOU KIDDING ME? This is why I invented Ramit’s Book-Buying Rule. It simply goes like this: If you ever have a question of whether you should buy a book or not, BUY IT! Just default to buying it. Think about what goes into writing a book: You take an author who’s spent years and years writing in one area that you’re interested in. You get access to all that wisdom for about TEN BUCKS! There is literally no higher ROI. Even if 209 pages are boring, if you discover ONE insight on page 210, you can apply it for the rest of your life. It’s hilarious to see discussion threads that are fifty comments long about a book. They could have saved that time, bought the book, discovered the insight, applied it to their life, and then got on with the rest of it. Instead, here they are, trolling other people wondering, “Should I spend $9.98 buying this book?” What is wrong with them? [Ramit Tweet] The Ramit Book-Buying rule says, “If you ever wonder, the answer is yes.” This is an example of a mental framework, or what I call a “Success Trigger.” Once I learned this one (among others), it changed everything for me. Instead of being paralyzed by choices about what to buy, or where to go, I had a Success Trigger I could simply fall back on — and it would guide me every time. The amount of insights I’ve discovered from JUST this one Success Trigger has been worth over $1 million. One book I bought — directly as a result of Ramit’s Book-Buying Rule — made me 6 figures in one month. And here’s how [one of my readers benefited]() from spending $15 on my book: [Ramit Tweet]   [IWT book testimonial] The beautiful thing about this is, when you have this Success Trigger, it’s truly a mental shortcut you can keep in your back pocket and apply EVERYWHERE. And it’s not just about making more money or reading more books. It lets you REDUCE CHOICE and BUILD MOMENTUM so you can keep moving forward. And this is just ONE Success Trigger! I have 29 others I want to share with you. [Success Triggers]() is 10 years old this week. Over the last decade, I’ve received countless messages just like this one. These frameworks will help you ACT when you don't know anyone in a crowded room, when you're not sure how to plan your day, and when you don't know what to say in a meeting with a VIP. They'll also help you overcome common stumbling blocks like guilt, low confidence, and procrastination. To get my “vault” of Success Triggers, [click here](). [Signature] P.S. Here's just a sample of what you'll learn in Success Triggers: - Why "resolutions" are dead ends and how people at the top of their game ensure their success by approaching planning differently - How to take intelligent, profitable risks … even if you're risk-averse - Why successful people don't fear failure … and how to free yourself from fear of failure, too - How to uncover the game being played around you in any field … and systematically dominate it - How to differentiate between a shortcut and a dead end - The universe's most powerful force — no, it's not love — and how to leverage it for your gain - The #1 ingredient in personal change — and one simple hack for making your weeks twice as productive - How to stop beating yourself up all the time and start living guilt-free … even when you make mistakes - My step-by-step processes for uncovering and neutralizing the invisible scripts that are holding you back - How to develop unshakable confidence in yourself - The "Worry Vault" Technique — which eliminated 99% of my worries - The #1 investment you can make (HINT: The succesfuls invest in this like crazy and it's never too late to start) - How to stop struggling to do everything on your own. Get my strategies and scripts for harnessing the expertise of other people - I love this one — How to NEVER stress about having to find work - How much you're really worth — financially, at work, in relationships — and how to start increasing that value - How to stay motivated every day - What separates the successful people from merely average ones — you can change this TODAY - How to optimize your time — know exactly when to think, when to act, and when to quit - How to avoid the "I'm so busy" overworked badge of honor — proven strategies for maintaining work/life balance - How to open yourself to abundance, serendipity, and lasting happiness Get ready to reduce the decisions you make in your life and stop yourself from feeling paralyzed by choice. [Click here to join Success Triggers]() today and learn to automatically make a decision without any guilt. Featured Products [Learn how to be your own boss, do what you love, and earn more.]() [What if you woke up EXCITED to go to work? I show you how to achieve it, step by step.]() [Ready-to-use mental frameworks for increased happiness, confidence, & success.]() [No guilt, no excuses, no BS. Just a 6-week program that works. Over 1,000,000 copies sold.]() The I Will Teach You To Be Rich Podcast Raw, unfiltered conversations with real couples: - One partner is $300,000 in debt, but shrugs it off. The other cries at night, anxious about the future. - A couple that’s so worried about money, they feel like they’ll never have enough. They go to a restaurant and order chicken instead of steak to save $10. Their household income: $600,000. - Two parents who feel overwhelmed by work, kids, and debt. When I ask them how they’d describe their lives, they instantly say the same word: “Stuck. ” Listen in to hear real money conversations from behind closed doors today. [Apple Podcasts] [Apple]() [Spotify]() [Google]() [IWT]() Follow Ramit: [insta]() [Twitter]() [twitter]() [youtube]() [Linkedin]() Was this forwarded to you? 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