The "It's already been done" fallacy

One of the biggest fallacies that beginning entrepreneurs have is the “It’s To view this email as a web page, [click here]() {NAME}, One of the biggest fallacies that beginning entrepreneurs have is the “It’s already been done” fallacy. How can you start a business focused on fitness, marketing, diet, travel, fashion, or anything else when there's already so many businesses and books and experts focused on those topics already? Faced with this question, many aspiring business owners throw up their hands and quit. Don't make this mistake! This fallacy is easy to disprove. Just go to the bookstore. How many books are focused on the same topic as your business idea? Probably a lot! [Image of books] But if you take a closer look you'll see that 90% of what they're all saying is the same thing. So, what can we learn here? First, what was true for humans 1,000 years ago will be true 1,000 years from now: - People worried about finding a mate 1,000 years ago. And they'll still be worrying about this 1,000 years from now. - People wanted to know how to be more financially secure 1,000 years ago. That's not going to change going forward. Yes, the markets and technologies have changed, but those desires remain the same. If you focus your idea on a PRIMARY desire, your business doesn’t have to be first to win. I'm a very strong example of that. When I started, there were plenty of people writing about money. Second, how you approach your idea is more important than the idea itself. Let's use me as an example again. There were lots of people writing about money, but I targeted a different market (younger audiences) and approached it in a different way (a no-BS take packed with psychology). And it worked! There are other money experts who focus on women, retirees, investors, real estate, crypto, savings, debt, and lots more. In fact there are lots of experts in each of these areas. You don't have to be original to succeed. Nor do you have to be first. AltaVista was there before Google. MySpace was there before Facebook. The USPS was there a long time before UPS and FedEx. Why did those companies succeed? Better product, better marketing, better execution, better timing. In many cases, the most important factor is simply understanding your niche better than others. You can do that, too. If someone has a business that's similar to yours, this is actually a good sign that there's a market for your business. Bottom line, don't let the "it's already been done" fallacy keep you from starting your business. [Signature] P.S. Free mini-course: "Find Your First Profitable Idea" There's still time to join my FREE "Find Your First Profitable Idea" mini-course. I'll show you how to find an amazing business idea…even if you're starting from scratch and aren't an expert. Here's the link to join: "[Yes, send me the FREE Find Your First Profitable Idea mini-course]()" Featured Products [Learn how to be your own boss, do what you love, and earn more.]() [What if you woke up EXCITED to go to work? I show you how to achieve it, step by step.]() [Ready-to-use mental frameworks for increased happiness, confidence, & success.]() [No guilt, no excuses, no BS. Just a 6-week program that works. Over 1,000,000 copies sold.]() The I Will Teach You To Be Rich Podcast Raw, unfiltered conversations with real couples: - One partner is $300,000 in debt, but shrugs it off. The other cries at night, anxious about the future. - A couple that’s so worried about money, they feel like they’ll never have enough. They go to a restaurant and order chicken instead of steak to save $10. Their household income: $600,000. - Two parents who feel overwhelmed by work, kids, and debt. When I ask them how they’d describe their lives, they instantly say the same word: “Stuck. ” Listen in to hear real money conversations from behind closed doors today. [Apple Podcasts] [Apple]() [Spotify]() [Google]() [IWT]() Follow Ramit: [insta]() [Twitter]() [twitter]() [youtube]() [Linkedin]() Was this forwarded to you? [Sign up here.]() This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time. 548 Market St #89946 San Francisco, CA 94104-5401