One of the biggest myths in online business

Here's one of the biggest myths in online business: BIGGER IS BETTER. To view this email as a web page, [click here]() {NAME}, Here's one of the biggest myths in online business: BIGGER IS BETTER. A lot of people think they need tens of thousands or even hundreds of thousands of subscribers before they can start making money. It’s like thinking you need to be able to dunk like Michael Jordan in order to play basketball. It's nice, but not essential. Consider the Golden Circle Theory — the majority of your success and happiness comes from cultivating a small circle of the right people. - You can see this in your social life: It’s nice to have hundreds or thousands of friends on IG. But the 5 or 10 friends that you’re close to...those are magical relationships. - In your career: Imagine having VIPs finding you jobs and business opportunities. You could skyrocket your career by connecting with just a handful of people (as long as they’re the right handful). - As a freelancer or consultant: You don’t need dozens of clients. You can make $100,000+ with the right 3–5 clients. In fact, my students have secured contracts as high as $80,000 from just ONE client. This isn’t clinical. I'm not talking about running an 80/20 analysis of the people in your life. It’s about focusing on the people you’re already serving and making them fall in love with you — and falling in love with them. It’s also about doing things that don’t scale — and pouring your best effort into your first few customers so they fall in love with you. The beauty of this is that with only a small number of readers, you can build a serious business. The power of finding the RIGHT audience Look at the table below. I’m showing you two different lists we have. Which one would you rather have? [Sales List A vs List B] OF COURSE! You want the list that made more sales — $60,000 more sales. But here’s the mind-blowing part: [Leads List A vs List B] List A was 17 times larger than List B…but List B still made more money. High-quality leads converted at nearly 18x what the average reader converted at. The difference was that List B was made up of students — high-quality people proven not only to buy more the first time, but also to continue buying over and over again. List A was our general pool of subscribers. The worldview of “bigger list = bigger business” is wrong. You don’t need more subscribers. You need more buyers. Here’s how it works for me: - 1,000,000+ readers - 279,000+ subscribers - 41,000+ buyers - Multimillion-dollar business Our 41,000+ buyers pay for everything. This is a critical point. Think about it another way: Less than 5% of our total audience pays for our ENTIRE BUSINESS, generating a sizable profit. Key takeaways from this: - You could have 100 buyers who pay for your entire business. (Our top 1,000 buyers have spent millions of dollars with us!) - When you focus on quality, you don't need tens of thousands of buyers. If you focus on quality readers — I’m talking about real buyers — you just need a small handful to make serious money. - A small list of buyers can more than pay for everything else. With just a few happy buyers, you can generate enough profits to spread your message to a much, much larger audience. And many of those people will turn into paying customers. * * * HOW to create a system that attracts these buyers — and not just lookie-loo traffic — is what my Endless Audience program is all about To create our [Endless Audience]() system, we scrutinized every traffic-building, list-growing, and audience-generating channel and project we've ever tested across all 15+ years, 1 million+ readers, and 41,000+ students. We tossed out every test and campaign that didn't result in real growth — not in traffic, but in buyers. Then we broke down the proven strategies into repeatable step-by-step systems. The [Endless Audience]() traffic engine is designed to run 24/7, and this course shows you how to set it up — and customize it — for your business, your personality, and the message you want to share with the world. We also dug into the surprisingly emotional challenges that are part of growing any business — handling mistakes, hiring the right team, breaking through plateaus, and even how to handle your growing legion of fans. All of this is waiting for you in [Endless Audience](). [Signature] P.S. Here’s what a few of my students have to say about [Endless Audience](): [Martin Bentsen] “I went from having 1 subscriber a day to now getting about 10–15 (and I’m probably going to be able to get it up to 20 per day in another 2–4 weeks). ... It took a ton of patience and testing, etc., but finally I broke through that subscriber wall. I’m getting around 10–15% of ideal clients on my website to subscribe now. And traffic is about to explode 5–10x over the coming year (it’s already more than doubled thanks to what I learned from you in Endless Audience). I’m excited for where my business is about to go.” –Martin Bentsen Here’s another: [Scott Moore] “[Endless Audience] slowly but surely helped me build my business. I teach yoga and meditation and quickly reached the limit of what I could do by teaching classes, retreats, and workshops. My goal was to be non-location dependent so I could offer what I do to as broad of an audience as possible. Using what you've taught me, I was able to move to the south of France for a year with my family while still earning great money. I'm no longer dependent on yoga studios for my income. I'm earning over 100K/yr working maybe 20 hours a week, largely thanks to you and what I learned from your courses.” –Scott Moore [Click here]() to enroll in Endless Audience today. 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