How to connect with customers online

I know how it is when you’re growing your business. I felt the same thing at To view this email as a web page, [click here]() {NAME}, I know how it is when you’re growing your business. I felt the same thing at $5,000 revenue, then $50,000 revenue, then $500,000, and even over $1 million/year! The thing I felt was: HOW DO I DECIDE WHICH TACTIC WILL GROW MY BUSINESS? Predictably, everybody had different advice. SEO. Facebook pages. YouTube videos. Paid ads. Instagram. TikTok. Contests. Pricing. Webinars. And on and on and on... What they don’t tell you is that these tactics change at every level of the business: What you do at $100,000 is very different from what you do at $5 million. But there are a few key strategies — let’s call them Big Wins — that if you get right, the rest falls into place. And one of the biggest is copywriting, or your ability to reach out and irresistibly grab your customer and show them exactly why you’re different from everyone else out there. Let me show you an example: [Chart] Here’s a simple test we ran that improved our page subscriber rate 69%. This translates directly into tens of thousands of dollars in increased revenue. And it’s automatic, forever. See, it’s funny how much time we’ll spend setting up a Facebook page, reading blog after blog for “traffic tips,” and worrying about legal documents... … but when it comes to our website and our emails, we just write whatever randomly comes into our head! That’s why so many sites start to sound the same. Just think about it — how many email newsletters are you subscribed to that sound like everyone else? (On the other hand, take 60 seconds to browse through my [Instagram posts](), [Twitter posts](), or [blog posts]() and see what you notice. What words would you use to describe them? Why are they different?) Guys, I know how easy it is to try a bunch of tactics and see what sticks. YouTube videos … Facebook ads … Twitter accounts … the list of tactics is endless. They might even work a little. But I don’t want to be doing a little bit of everything, which ends up feeling like pushing 20 boulders up a hill every day. I’d rather focus on 3–5 key strategies that grow my business deliberately, methodically, and explosively. Think about it. When was the last time you read someone’s Twitter page, fell in love with them, and wrote them a check for $2,000? NEVER! So why do we keep thinking that by doing these random tactics, we’ll somehow magically convince an endless flood of people to buy our products? Ain’t gonna happen. The way you connect with people online is by the words you write. If you write great copy, you stand out among the cacophony of mindless competitors. I have two principles to share today: - Learn from the best. Learn from someone who’s grown a business in a way you admire — not by pandering, sending out 90% discounts, or posting on random internet forums with excited “tips” — but someone who’s calmly and methodically grown a multi-million-dollar business that you respect. - Focus on what works. Eliminate the rest. Better to execute on three strategies that help you double your business in 18 months than to try 20 that all work a “little.” So many other people have self-development blogs and newsletter. But you’re reading this one right now. Here’s why: Copy. Copywriting is one of the most powerful strategies in your arsenal. You know because you’re reading this email right now — and you’ve been reading for a while. No, your copy doesn’t have to be sensationalistic or salesy. No, your copy doesn’t have to sound like everyone else’s (even if you’re in a highly competitive market). And no! You don’t have to be me or a professional copywriter to learn the skill of copywriting. Take a look at one of my students who used copywriting to grow his business. [Graham Cochrane] Graham Cochrane: - Industry: Music and recording - Copy change: Created a five-day email funnel for a new product - Result: $46,269 in 5 days “I knew the course was really good and would transform the way my students approach recording music in their home studios —BUT I knew that no one would buy if the copy wasn't compelling. I busted my butt to write not only a killer sales page, but a killer 5-day launch of emails (6 emails total). I still feel like I'm not that great at writing copy that converts, but I'm seeing progress...” GRAHAM COCHRANE RECORDINGREVOLUTION.COM [Graham Cochrane] This was a few years ago. Graham now makes $1.6 million per year. [Click here to check out this great feature on Graham that CNBC did](). I love it — congratulations, Graham! I’ll always be candid with you. Are you going to write a new email that magically produces $50,000 overnight? Probably not. But you will learn exactly how to write incredibly compelling copy that grows your business. In fact, you’ll learn how to use copy as a tool to double your business in 18 months. We know — we’ve done it multiple times. It could start by … - Getting an extra 500–1,000 people to sign up for your mailing list every month - Converting “fence sitters” into delighted customers - Writing copy that instantly separates you from the teeming hordes of zombie-esque competitors in your market who all sound the same I’m emailing you because copywriting is one of the most underrated, misunderstood strategies out there. Get this right, and your business growth will follow. If you’re interested, I’d love to help you grow your business. [Learn how Call to Action can double your business]() [Signature] P.S. Call to Action is primarily for business owners. But copywriting is a skill that EVERYONE can use. - Convincing your boss to give you a raise? Copywriting can help. - Raising funds for an organization you believe in? Copywriting can help. - Giving an important speech? Copywriting can help. - Writing a proposal at work? Copywriting can help. - Inviting people to a birthday party? Copywriting can help. Yes — copywriting can even help with things as “minor” as birthday invitations. Once you learn how to write persuasively, you’ll see how to use it everywhere. Take a couple minutes and [read through the product page](), especially under the heading “You’ve worked too hard to stop now.” WHAT TO DO NEXT Join. Call to Action distills everything I’ve learned about copy in 15+ years and millions in sales. Each module decodes a specific piece of our copywriting system. Everything from the psychology of great copy to detailed breakdowns of email funnels, blog posts, and sales pages. We’ll show you how to write great copy, get good, and move on. [Click here to learn more](). 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