How to write an email that people want to read

If you’re like me, you’ve signed up for a bunch of email subscriptions over the To view this email as a web page, [click here]() {NAME}, If you’re like me, you’ve signed up for a bunch of email subscriptions over the years. Eventually, most of them blend together, with pitch after formulaic pitch, until eventually I take a deep breath, drink two shots of tequila, lock my window (so I don’t throw my laptop out), and then go on a hoarder-style decluttering spree, unsubscribing from all of them. But somehow … there’s always one or two newsletters that I keep. The ones that are entertaining, fun, and interesting. I actually look forward to reading them every day. I’ve always tried to be that to you — and now I want to teach you how to write like that. In fact, today I’ll show you. If you’ve been reading my material, you know how different IWT is from any other newsletter out there. Other people insist on writing short, punchy emails. Mine are pages long (and people read them). Or sometimes, oddly, they’re just five lines. Why? Am I just throwing things against the wall and hoping they stick? Is there a method to the madness? As much as I’d like to sit here and tell you what a genius I am and that you’d never be able to comprehend my brilliance, the truth is, every email I write goes through a very predictable, repeatable process. From the idea, to the outline, writing, and editing, it’s all very simple. But don’t let the simplicity fool you. I’ve gotten hundreds of messages from readers over the years who tell me they can’t wait to get my emails. [Tweet] [Tweet] [Tweet] [Tweet] You can learn to write entertaining, interesting, and compelling emails too. Today, I want to share with you my personal process. In [this “over-the-shoulder” tutorial](), I show you exactly how I go from a blank page to a finished email ready to send to hundreds of thousands of readers. I even show you what I do when I get stuck. Don’t waste years learning from trial and error when you can take advantage of the mistakes I’ve already made (yes, I make mistakes). Ready to get started? Just click the video below. [Video]() If you're interested in writing copy, we have an amazing course that will show you in even more detail how to shortcut the process: [Call to Action](). [Call to Action]() When you join, you get access to ALL the systems, templates, and formulas we use at IWT to write copy that gets attention, keeps readers engaged, and converts them into HAPPY paying customers. [Click here to check it out](). [Signature] P.S. The better your copy, the more readers you'll attract, and the more sales you’ll make. If you want never-before-seen insights into the systems, mindsets, and techniques I use to write copy, then you don’t want to miss this. WHAT TO DO NEXT Take action. I want to be clear: [Call to Action]() is not like most copywriting courses. We're not trying to turn you into a master copywriter. We're not going to waste time with the theory of direct response or studying sales letters that worked in 1932. Instead, we're going to hand you the proven tools that work today. Everything you need to double, or even triple, the size of your business in the next 18 months. [Click here to join](). [SIGN UP]() Featured Products [Learn how to be your own boss, do what you love, and earn more.]() [What if you woke up EXCITED to go to work? I show you how to achieve it, step by step.]() [Ready-to-use mental frameworks for increased happiness, confidence, & success.]() [No guilt, no excuses, no BS. Just a 6-week program that works. Over 1,000,000 copies sold.]() The I Will Teach You To Be Rich Podcast Raw, unfiltered conversations with real couples: - One partner is $300,000 in debt, but shrugs it off. The other cries at night, anxious about the future. - A couple that’s so worried about money, they feel like they’ll never have enough. They go to a restaurant and order chicken instead of steak to save $10. Their household income: $600,000. - Two parents who feel overwhelmed by work, kids, and debt. When I ask them how they’d describe their lives, they instantly say the same word: “Stuck.” Listen in to hear real money conversations from behind closed doors today. [Apple Podcasts] [Apple]() [Spotify]() [Google]() [IWT]() Follow Ramit: [insta]() [Twitter]() [twitter]() [youtube]() [Linkedin]() Was this forwarded to you? [Sign up here.]() This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time. 548 Market St #89946 San Francisco, CA 94104-5401