How to build momentum when starting a business

Starting your own business is one of my Big Wins. Focusing on Big Wins means To view this email as a web page, [click here]() How to build momentum when starting a business Starting your own business is one of my [Big Wins](). Focusing on Big Wins means that you’re focused on doing a few important things, not a bunch of tiny, meaningless minutia. But that doesn’t mean you don’t focus on small things. In fact, quick wins let you start gaining momentum. I learned this lesson when I was researching [my book](). I bought virtually every personal finance book I could. I also watched people in the money section to see what they were reading and why. I noticed something very interesting. People would pick up a book and start reading it. Invariably, every single money book starts out with the first chapter saying, “You need to figure out what you’re spending, so track all of your spending and write it down, because we’re going to keep a budget.” What do you think people do when they read that? [Gif] They close the book! They put it back on the shelf. Nobody wants to be told to track their spending and keep a budget. Why? Because it makes you feel bad about yourself. And you realize you’re in for a long slog with the book. There’s no quick win. So here’s what I did. In my book, chapter 1 is all about credit cards. Why? We all have a credit card — and we all hate them. But there are some easy, quick wins you can get with a few simple actions. I gave people the exact phone numbers to use to call their credit card company, and I gave them an exact word-for-word script to use to negotiate against their credit card company. Not “You should negotiate.” No! I gave the exact words to use. YOU: Hello, I’d like to lower the APR on my credit card, please. CREDIT CARD REP: Umm… why? YOU: I’ve been a loyal customer to you for X years. Also, I’ve paid my bill in full and on time for the past few months. I know a few other credit cards offering better rates than what I’m getting right now, and I’d hate for this interest rate to drive me away from your service. What can you do for me? CREDIT CARD REP: Hmm. Let me check… Mr. Sethi, I just discovered that I can lower your rate from 15% to 12%. Will this work? Guess what happens when people read these scripts? They think “Oh, yeah. I got a late fee last month” or “Yeah, my APR is too high.” And they use the phone number right there to make the call, and then they read the script to the customer service rep. And it works! In five minutes, they negotiate their APR down or get a late fee waived. They get a quick win! They realize “Oh, this stuff actually works.” Odds are, they buy the book and are a student for life. After a quick win, the next step is to start systematizing and automating those things. For example, I have a reminder in my calendar every 6 months or a year to call my credit card companies and renegotiate. The reminder says something like “Call up credit card company, negotiate any fees, and make sure that you're using all the benefits that are offered for you.” Simple! The principle is this: Start with a quick win, something that’s small and easily achievable. Then, use that momentum to build toward big, systematic wins that will last you a long, long time. And like I said, one of the biggest wins you can have is starting your own business. [Earnable](), my program that shows you how to start your own business, is focused on helping you get quick wins and build momentum. And Earnable Live takes it to the next level. I push people to come up with business ideas, pitch a product, sell to a customer, and more — right on a live call with a group of peers watching on. [Earnable Community] And it works! [Earnable Community] We just finished the inaugural class of Earnable Live, and we’re now enrolling the next group. Enrollment closes Friday so that we can start working with the next group of students. I hope I’ll see you there! [Click here]() to find out more about Earnable and Earnable Live. [Earnable Live Workshops] “Trust in the universe, and it (or my partner) will provide” At its best, manifesting can help us be intentional about the kind of lives we want to live. It can help us make a plan to get there. But at its worst, “manifesting” is a phrase that broke life coaches use to convince people to sign up for their programs on Instagram. Intuition like this can affect the people around you — especially a partner — who don’t have the same intuition. And if they’re the ones who have to step in to save the day, it can be really, really difficult. On this week’s episode of the I Will Teach You To Be Rich podcast, we meet Charlotte and Alex. Charlotte calls herself an intuitive and believes in letting the universe take care of her. Alex has had to step in to save the day … more than once. When I ask him to describe it, he recounts feelings that Charlotte didn’t know about. This episode reminds me of the poster in my mom’s hallway. It says, “Trust in God, but lock your car.” (And on the back, there’s a discount price tag from TJ Maxx.) It’s great if you believe that God or the universe will look out for you. But you still need a [Conscious Spending Plan](). [Click here]() to listen to my conversation with Charlotte and Alex. Can I help them expand their Rich Life vision … and work on a plan to get there? New episodes of the podcast are released Tuesday mornings. Subscribe on [Apple](), [Spotify](), or wherever you get your podcasts. Reviews keep coming in. I’d love to hear what you think of the podcast — reply to this email, or even better, [leave a review on Apple Podcasts](). [Podcast review]   [Podcast review]   [Signature] WHAT TO DO NEXT JOIN: [Click here]() to find out more about Earnable and Earnable Live. [SIGN UP]() LISTEN: [Click here]() to listen to my conversation with Charlotte and Alex on this week’s episode of the I Will Teach You To Be Rich podcast. [SIGN UP]() Featured Products [Learn how to be your own boss, do what you love, and earn more.]() [What if you woke up EXCITED to go to work? I show you how to achieve it, step by step.]() [Ready-to-use mental frameworks for increased happiness, confidence, & success.]() [No guilt, no excuses, no BS. Just a 6-week program that works. Over 1,000,000 copies sold.]() The I Will Teach You To Be Rich Podcast Raw, unfiltered conversations with real couples: - One partner is $300,000 in debt, but shrugs it off. The other cries at night, anxious about the future. - A couple that’s so worried about money, they feel like they’ll never have enough. They go to a restaurant and order chicken instead of steak to save $10. Their household income: $600,000 - Two parents who feel overwhelmed by work, kids, and debt. When I ask them how they’d describe their lives, they instantly say the same word: “Stuck.” Listen in to hear real money conversations from behind closed doors today. [Apple Podcasts] [Apple]() [Spotify]() [Google]() [IWT]() Follow Ramit: [insta]() [Twitter]() [twitter]() [youtube]() [Linkedin]() Was this forwarded to you? [Sign up here.]() This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time. 548 Market St #89946 San Francisco, CA 94104-5401