$750k/year and still buying his own groceries?

Here’s a $750,000 entrepreneur behaving like he still earns $60,000. Why? To view this email as a web page, [click here]() Today in The Rich Life newsletter: - [Why some people shouldn’t buy their own groceries](#module1) - [A reader was given $50k to spend “on something other than your f-ing mortgage” … and went on a $110k+ vacation](#module2) - [How I travel for 6 weeks per year](#module3) []$750k/year and still buying his own groceries? I have a friend who earns more than $750,000/year. He loves his job but if you ask how he’s doing, his #1 response will be complaining about how busy he is. So I found it interesting when I visited him and noticed grocery bags sitting on his counter. “What’s that?” “I just got back from the grocery store.” I paused. “Have you ever thought about having someone do your grocery shopping?” He looked at me like I was a nut. PAY to have someone do his grocery shopping? What kind of elitist would do that? Here’s a $750,000 entrepreneur behaving like he still earns $60,000. Why? In other areas of life, we change as we grow: our clothing style, where we live, where we eat. Yet in the area of how we use money and time — especially for entrepreneurs — why are we so resistant to change? I’d like to take you behind the scenes of one of the most powerful productivity concepts I’ve learned as a business owner: buying back your time in both your working and personal life. (Buying back your time is part of my productivity system, which I wrote about [here]().) [The 3 Tiers of Productivity] Think about it: When you [start a business](), like my friend, you have more time than money. But as your business grows, that reverses — and you’ll soon have more money than time. The same is true as you progress in your career and land your [Dream Job](). Here’s something that I’ve noticed. People who grew up without a lot of money are unequipped to recognize how the decision-making calculus changes as your income increases. To paraphrase author Brian Tracy, “As I got more successful, I couldn’t afford to do some of the things I used to … like mow my lawn.” It’s an uncomfortable truth that many people claim they value time over money, but if you look at their calendars, you’ll find the opposite. For example, I remember being 15 years old and reading tons of PC magazines as I learned how to build my own computer, figured out which Pentium processor to get, and compared the video cards that would let me play Duke Nukem best. Now? I just buy a Mac. I could share a million other examples from my own life: Me scoffing at flying business class or shopping at Nordstrom vs. T.J.Maxx (shoutout to T.J. for outfitting me for years). Note: I sometimes still find it difficult to know when it’s “right” to spend money or time on something. On the IWT blog, we identified “[7 ways to buy back your time]().” What ways do you buy back your time? []“I spent $110k+ on a vacation” How do you buy back time on vacation? Sometimes, it involves spending more so that you have some conveniences included that save you time. A while ago, I asked you to let me know the most you’ve spent on a vacation and whether it was worth it. Interesting fact: Not one response said it wasn’t worth it. Not one. No matter how much people spent, it was always worth it. Something to keep in mind… Here are four examples that show how to live a Rich Life at different levels of spending. [Rich Life Spending] [Rich Life Spending] [Rich Life Spending] [Rich Life Spending] Your Rich Life is yours. You can live a Rich Life now no matter how much you make or how much you spend. []How I travel for 6 weeks per year Here’s part of my Rich Life. A few years ago, I decided to take a 6-week vacation. Every year. No computer. No email. No business (well, I spend 1 hour per week on my business while traveling — the rest runs in the background). My wife and I stay at the world’s best hotels, while eating street food and going deep on culture and design. Here’s how this happened. For our honeymoon, my wife and I were planning to take an 8-day safari. We were eating out with friends who asked us what we were thinking of doing. “We’re going to go on safari. Maybe 8 days in Kenya,” we told them. “That sounds amazing,” one of them said. “When we got married, we took 6 months off! We still remember it.” Hold on a second — 6 MONTHS? The next couple told us they took a year off and traveled around the world. My wife and I walked out of that dinner with 2 questions: - Who the hell were these people? We thought they were normal people … but who takes MONTHS off? - What if...? What if we expanded our dream of how long we could take off? Where did we come up with 8 days, anyway? So we decided to take a once-in-a-lifetime trip to Italy, Kenya, India, and Thailand. We brought our parents with us to Italy — we told them, “Just show up at the airport and we’ll handle the rest." [Ramit and Cass] At the end of our honeymoon, we decided not to make this a once-in-a-lifetime experience. We decided to do it every year. The next year, we went to India and Japan. [Ramit and Cass] For this 6-week trip, I didn’t bring a laptop (just my iPad). We stayed at places like the Oberoi in Ranthambore and Aman Tokyo. We designed our own scarves using traditional Indian block printing. We also met a local couple in Japan who invited us into their apartment to teach us about Japanese interior design. And throughout my travels... ...working one hour per week... ...my business grew. [Ramit] Best of all, we created memories we’ll never forget. What if you could travel for 6 weeks? What if you could take your family along? What if your first concern wasn’t price — but the memories you’d create? One of my favorite parts of working for myself is that I'm in control of my life. I'm not limited to 2 weeks PTO. Or forced to start work at exactly 8am, every day, day after day. There's no boss who will be angry with me if I take a long lunch with a friend or who will say no if I want to add an extra week on a vacation. I'm in control. (For the full details on how I do this, [check out Earnable here]().) What changes would you make in your life if you had more control? To see how my Earnable program can help you start your own business, [click here today at 4pm ET / 1pm PT]() — my team is giving a behind-the-scenes tour of everything that’s included. [Signature] WHAT TO DO NEXT REPLY: What ways do you buy back your time? [SIGN UP]() TAKE CONTROL: There's no boss who will be angry with me if I take a long lunch or who I have to ask to take an extra week on a vacation. I'm in control. For the full details on how I do this, [check out Earnable here](). [SIGN UP]() JOIN LIVE: To see how my Earnable program can help you start your own business, [click here today at 4pm ET / 1pm PT]() — my team is giving a behind-the-scenes tour of everything that’s included. [SIGN UP]() How did you feel about today’s email? [insta]() [Twitter]() [twitter]() [youtube]() [Linkedin]() [podcast]() This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time. 548 Market St #89946 San Francisco, CA 94104-5401