Do you deserve it, or do you want it?

Have you ever found yourself starting sentences with “I deserve…”? I hear this phrase a lot on my podcast. [Rich Life Insiders Banner](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VHP3qn9gW7Y8-PT6lZ3mPW12wJ_t9cTpp9W3tCrsv1fHXwnW88NNTb4Yns5TW5jkf5Q1f6YDMW4BhF8_5Zyx3xW3w7XNK2HsH94W6dFT_61pRZBqW5Q17kP7Cz3PhW409Hdn3Yv5PhW296_fM3VRMF8W6Xd03N2F7T_WN56bkFNsc6y5W16SfDl2RpGbtW49h_Hw2XCY4nW60XPw-2n3yYSV6qM0W7fcFmyW7HjV-J3RB9QZN54lbMkrWZXhW2b3VQM97nw2wW2ky5Zl24SfRKW7PHJxT17lJGbN5hPBz0zbBKLN3H9_mtlc-Y9W7Fxl8s4P6-KYW71HdnG8TTkx-W1jWlt22Hg5hyf53h-Fd04) {NAME}, Have you ever found yourself starting sentences with “I deserve…”? I hear this phrase a lot on my podcast. Usually it’s used to rationalize a money decision that feels good in the moment, but does harm in the long run. Impulsive Target spending, a new truck, a $50,000 destination wedding…all of these were things my podcast guests felt they deserved. Here’s the thing: You DESERVE healthcare. You deserve a good education. You deserve to be treated with dignity and respect as a human being. You DO NOT deserve a gigantic, lifted pickup truck that costs more than your monthly mortgage. [Podcast_Can't afford my $1,600/mo truck](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3krW5Y6XBs9hjkN_W4hnRZ72S76rVN4gyddHywBDyW1PDnQw6y0_wXW4F2mW06044tsW86wQTB2T6tN2W352Ddf3ZnV58W6v914n7lqQ7LW1Qg1-F5NGdPDW7hsqSK89LXY7VpLqF12WclndW6H6ByH5p8bCBW2-JH4-7TRfF4W8GZt3C6ck2g9W8b9QNT2WWV7PW35WVvv5NwWHmW8SsQd88NqcpGW7vYXz83pBjg_W98Gqv275tH4TW2xdJ1D7DnrPxW7zCV3b7r2817W7bCvvd5hKSwcN5GFhFHgsx8dW8Cr4SC5ssjDgW5Gt31M8NbW-BW6_wXZQ21nJy1W7Wyfll29ZxK2VWG9nc3hGl87cxKXY04) My podcast guests Becki and Dustin were [struggling to get on the same page with money](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3nnW17n39V6NfF6_W740y6Y2QxGhXF7hBPVvhBJPN8j1XvHptpLbVZ05zs9jZH0qW61cP4J4bKW77VD2P-78ZQ5TnW6tkBQm4ZtY3zW4f00hD1Y-VlJV1hQKg5Qm1j-W61c5qc5tT400W9hjxKg6hSCHGW21cy2N2lTt4sW52Z9Xr4lHVWZW2ymw9k4ZZvCwW7L60lG1rz3NHW3L2HhK1x3nBQN7bwD_6B-8rgW8cbtC73kgBlbW4z_vJw8WGmMqW5qCZnG7mQVmnW5Xld3k6pSpSlW5cKgdm19vqmBW59CS8z5gft1gVZQhLF1RfYKXW2twJY_2KXkvQN4q-JrSrNJ0bW2CCslp1ZZvKBf66SLlC04) — and Dustin’s expensive new truck didn’t make things easier. Now hold on a sec. Before you start thinking I’m going to go all rah-rah “Stop buying avocado toast!!!” on you, let me explain. You can WANT the giant pickup truck. Or the kitchen renovation, or the Target treats, or the new pair of shoes. Wanting things is great! There’s no shame in it. In fact, I encourage you to [get extremely specific and detailed about what you want](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJn3qn9gW95jsWP6lZ3mtW8Z3TV650QBpQW1ZFWfB78wFzjW8nRKHx6B3y3lN6fHb7Dxr_FmW93j41z3bQj86W6d0Vk31vpQP7W67nBRS66m7WpW8JxZpx8vCHngN3Dtxg32wl3SN5SR5X0Yy4LqN3L-7x8_RHJkN2MG9RYvwT6XVjFJdD3xphfvW139cg983By3mW7fSYs85Ymp2RW5DjXYV8yKcsfVjBMTb4VJMK4W3nh_gf4F4tm8W4F92kp6mpjx_W6YQ-237FsKHhW2N907n7LF3vVN5dg_3HmqK4pW5pprwm44Nv0RW87DCS-2n3skCMvsjn_HJrh9VVmm-q4rDFL2W3D6dH35P5DhxVl2LCl5vxL6SW2NY4h-8Y14CBVFX0KT8rmysxf37tVkK04) — because that’s how you build your Rich Life. It’s when we confuse wanting with deserving that we run into trouble. “I deserve” turns you into a passive onlooker The BIG problem with feeling like you deserve things you’re not getting? It completely removes your agency in your own life. Saying “I deserve this” implies that you’re sitting around, waiting for something good to fall into your lap. But when you move from saying “I deserve” to “I want,” you take responsibility for actually getting what you want. Oh, and there’s a bonus: When you proudly define and admit what you want, you get to leave behind the guilt and shame around having the audacity to want things in the first place. I share my $1,000 cashmere sweaters on my social media without an ounce of shame. I buy expensive handmade clothes because luxury is one of my [Money Dials](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3pkW63TnY63M8ZC5W7d3MTP2-7LgWW5XSWKP6pKxdYW6_t3Yf7Y8rP-V7fMK_3ZVvYNW1Mfh6H4YyxpBN40fmfVJs-K8W3B0rP_2ZFQ6YW62jmK91Wq2rVW2NZKHj4S5mWWVp9G8h5GZ534W7c6FzS29M1qRW4K1JXg7npc2PW8zgbl41GHsqbW23-Hjy7rM5nSW6_nB8k7TPj-9W4bdwGn4XXD98W5yWXWf37pqLbW7XNYhg42wv-YW1FddnD76Js48W2XShpS3FQT1kW6Z5sZ_3XRhNQW2xz0L-5chpkvW7Rky4B3vrCmZW5lxMX24wXNwXW1LWqMS6Y8wYzW4PRwqk8jgXLnW58cNhj8yCqXHf2JDYyY04). And no matter how many people try to make me feel bad about my clothes, I still love them. [Ramit's post - Vicuna Sweatpants] If you want more, earn more Once you’ve moved from thinking about what you “deserve” to defining what you want, you can start making a plan to get those things. The plan I recommend? Start your own business. There’s an upper limit to how much you can shave off your fixed costs and expenses. Not to mention, you’ll make yourself miserable in the process by denying yourself simple pleasures like coffee… all with the aim of saving a few bucks here and there. But when you run your own business, there’s no limit to how much you can earn. And when you make more, you can spend more — no penny-pinching, guilt, or shame required. [Your Cash Flow Over Years] My top 5 rules for creating a 6-figure business I’m hosting a free live event this Monday to share my top 5 rules for creating a 6-figure business. [5 rules for creating a 6-figure business](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3q4W4VNP0c7JM0nVW4GG1ll2xVV7nW628T4G4ssWBfN7qFtnCltJj9W11Vp157V7NzcW4T00SL3ffQWQN9l-1kn1_CQNW1zJst36bplMnW11r-fN3L6LhwW8CHLLx2MLnZYW1DTzZ9918b9XW40FPDL5KFMzDW6HXsMr95cDb8W8GfXV87RK6cvW2CG1TY95WTmtW2LS8mg9dH6Q8W6Fp2g-8MG5xYW3q1wj538JYh8W8fknYr45YB2mW6gtVWD6WGWncV-FLlt4KqfjvV5yTCP7fQK-qW80d2dN4mz-1MW78gkjs5FyBskW8qH1Vn54KB0cW8-_nk35cmfNpW3JWqgD7KqB0XW2gDWWB54Rm-Sf643fDT04) [SAVE MY SPOT](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJn3qn9gW95jsWP6lZ3mNW3Hz8lh35-kdJW2XSFg43t0StKW5W7R_b5l1z-NW2gWdzS1x3q5NW84JlKP2CbmmPW56N0wj4jF6PrW3XV-Y85sv4zHVVdcTF51H86YW8xBBpJ7npf7tW2HwFp-7scdDNW6Qvpql13-r-DW68TbhR6C4MKkW7sn_R01l_n5sW4lx3j38fsJyGW7fVK6j60YYq4W41xbl81gJ9YrN8pBHXtZSGCkW7-1WT68fx9FMW1FqpjP8DcPdlW718Tcb2yY0y-W5p-0Dq6tRwwHW1cTlDN6bYZvWW1Tv0Rq6JkWXpW53s1jJ3PJCmvW69fCbb3ZRrLyW5DCJrB860ctyW84XTNH88-VSsW7tVxVJ45M6bXW90h_tq4VjpsmW7XwJpq3bj8JFf4Z3lxs04) The first rule? “You don’t need an idea to get started.” If that surprises you, you’re really going to like the other 5 rules. I’ll show you how to work backwards from earning 6 figures into weekly and monthly income targets that feel entirely possible — because they are. I’ll also explain why “passive income” is the wrong focus at first… but it can come naturally later, after you’ve established your successful business. This free session is for you if you’re curious about starting a business that supports your Rich Life, whether that means scaling to $200,000/year as quickly as possible, or only working 3 days a week so you have more time for your family, hobbies, and relaxation. (It’s also possible to both scale and work less. For example, [my wife and I go on vacation for 6 weeks](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3npVF8J287sPngPMgMtTYvVkGtW7gZnfG95Hx51W7cLXvZ6GwTLxW8SVwyB3RdRsdW3s9nD-7KplBpW5Z98fM79s4MjVtrLWX4lt0TdW4JryLP1dstTzW83YwNy4cF0y5W8M1BRv6qpc7SW3nhHlv6_PPb6W50xw7Y2thhlGW3ZD29S5FYbMWN2j84q3rqXZDW4Xk0rP6zJQYQW6w1QX37RXTD3VTQVvs70GVs5N7Z7jMnQxZTyW3vTBRG1k7Xd1W3zTyCF8YWqRLW1MYJQC6mn_GNW1Bp1_s7l6_KxN7DnqNQ5TGSCV6-dn92YDt3CW5rYHt27tf2RPW6zNmtM90ybmCW2yPQ986_kJ25f6yQ0Pd04) every year. We focus on reading, relaxing, and setting our goals for the next year. Even while I’m gone, my business keeps making money.) [Ramit Sethi Signature] P.S. I’m not the only one who enjoys long, luxurious vacations thanks to my business. Bryce Conway runs a 6-figure business that he started inside my Earnable program. Here’s how it’s going: [Bryce_Conway] "I took my wife and two-year-old daughter on a 6.5 week trip to Spain this past summer. I can work from anywhere on earth and have outsourced many of my day-to-day responsibilities so we just picked up and went. We got a beautiful Airbnb in Valencia and just did whatever we wanted for six whole weeks. We ate out every single night, went to the beach most days, ordered appetizers and wine for dinner, took naps, and explored the city. It was an absolute blast." — Bryce Conway Join my free live event this Monday to find out more about how you can start your own business that lets you live the life you want. [Click here to reserve your spot](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJn3qn9gW95jsWP6lZ3nDW87XSPj2DLm9DW6QTXgY5QyXWNN5kk95qPgpgkW8xsjWP6cd0DgW1wpzDQ36hdc2W69_XPz5FnvzgW7Rl_213LLKxdW8hBmhn1g4gTgW5vzVgz4MrZ4yW5Z9_D66pmZhrW3QJ60R44_CRqW7T_YdV2w0r2nW5x5chz1Hv3t7W3czgs23xCgRCW2T9d3Y8J4y0cW5JdKqd4jHczDW619fQs3SYKk4W2-DSc57WV5RsW4lpjmq57PQq0W4gLVcy3bFScFW2zVrWX4HfwHzN8BV5WMx3mfGW7xbKfs4y_W0GW7H-8vm72Hn2-W4kHZ0L6wMVYQW9g3n6w6jf4d9W92KVyX5MN59RN1MK87wwysR8W3tgTzT8wNb_ZW3Y9C2T7ZRZQ_f5fwwQP04). [Programs →](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3lZW4s95n_3gpFG4W2rwqpQ1gDj_2W4FxJpF2hqpDhW7JPk6K4FB_fbW15S-Zq8KVr6_W8phBv91d4BPWW4WXV7W1Jv92dV4kyct5NNtRjW89x7QT159PXcW2dFLq45DmtKRW8R881b7q_b8_W7lz-594rYl-TW16QH7W3thz0KW6yy3Jv6hSt1VW1vbRd85yrdHqT7v0F1ynf86W6Pp0gX1Tf9hVW5gGMcK1hcWfVVv_XD11yvtr1W68xVGB5svx9kW54cxpx6bB-WbVd7p9r1HF_TXW541SR67S7m83W6v0g-F1m49s7W1XXYWT52XXntW8JmysZ70CKqhW3Xtzkw5fmPM6Vy2s9d3QWlhVf7kNc5z04) [Podcast →](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3m6W1q4zrz7LkxfkVtqZRj4Fr6lbW5cL5cH6Tqy0YW6RDqsl6jMJjSW5Lj4s96DN5yhW3kjMrL4frhbwW73yHVt6HGDvtN8_kjDW8yqwtV74yHb1KFVHYW51FcY_4dK42zW5fnDK46y-ly1TkC228dGGDhW9dyvGR35yrycW7yrzmj4CVt2CN3zn0w_dM-yDW1lM5Bc1HRDmGW82sTrf1-j9ldW9j1_4T8xxKzzVxQKM68Kx61ZVzjLgp5wP_JhW7QdSTY9gLC2dW3671--7B3W5GVpCWDB7-yG02N8X8hNHDbqXHW6gtL8L6bjlfSN1W8SCk_96hXW4hM6sy8Py5-XW6zg-sp52-6Lkf63SyrP04) [Netflix Show →](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3l2W49TGB27HwRZvN3PWrxvFvzG2W3ggjMk6J7xTTW6p_hPG735DCjW2bJ5YH6yCVTDW1rldj92NS7RTW597CzQ3_dD3mW3M5wty5PqdVDW6y_6KN54qDhYW72GKRD7z2ZQqVyNyQC1MRdNyVs8flr7JpH_RW8bNlPJ8XwRRFW5hbP1v2TV22mW46p3Pv53Fg7dVTx3053KnRkmW1F8GW53nzbcBN3qS0m7jP-hYW8t8vdl1B5zbGW11ltfm7D8Jz8W8g1mrX6MWMPFW43mdrQ1w3Q5pN6Fc8tT7YwTMW1n0HsT8b9ymdW6SlS5R4B3GfLW94v6r84LCtN8VV9-6F2MF7KVW61yc-w94gzD5f4C2pQb04) [Books →](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VJ43qn9gW8wLKSR6lZ3pTW3fTZ_k4nWKfWW2KgccF5sd04xW6Sy5H79h5qT7W2KGhb26ryl5KN6spCN5rXZ7-W1W7TG28tzsYGW6nsh4P5f-pYbW5M50lG2sQNsBN7GmNNLR-YXcV9wZZF1PtDJnW1kwXHk5jRvRNN1Wdh58_bYvdW7kfbd763dybDW7TQVM91t_gk5W5kd91t9h2hQ9W1PqLFR996__ZW8H0M1R1-bDjwVMF9Bn91C2Z2MmW3LVmlK4VW3zjHgJ6d3cbSW7jR0J21nlrzZW2Q3tb186N5rNW3mwjf96lmq26W8MjnbC4v_t5YW3y1m4S2Qp40zW2dqPT_2sKrrlW6Xkpht7tZPbJW8pzzkG4QGLYQdRZHcq04) [Website →](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VHP3qn9gW7Y8-PT6lZ3pjN3wYzzVVWjRKW5fnt2K1__bGvW7ZfYSl2fGMdyW2rzVQs6BB2vVW2BMdC58DMlZsW8Jj1QW28dcMwW8zN2Gy7zxrlBW7JhPt-8RB7SGW2w4Tmn8nQf2yW8d7-1N4BK86ZN4d_2LWChWsRW36LCsZ28HcDWW4n-vTl8xtbhpW78jz9m2gB8nrVS_wXP5B36QWN5l-tdLnh2WWW2FSfbd4wq4KMW3kkNhM7F6vrVW7-1TvZ6jCNfDW7tCRBp52tG-dVWy9BL5n591TVNrlW13Qs13rW1sYHSs25PmTbW48jPP64yR7fqW5ctVyR3PLhgkW2Nb8mr2_L4N4f6wmST004) [Instagram](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VHP3qn9gW7Y8-PT6lZ3q5W8jRW_G12qwSgW7qDPlF1vTJL8W4GHDdQ6ClMXHW4RDw725NqwJWW3FpQzb9lhGJdW22FkSG1lhmBXW9j0Ywt265JLTW3bJp2t40Cp-_W7HJvdz3YYBhDW2Nf4_133L2xrW7VYHlB4rrlcQW2Sc-hh8RZBM-W39V6Yv3_NW8DW3mL-194Jc-d0W8SqHqv7btxrfW4CTr6H6kkr61W97nZHQ5MCsB0W8KB-6755QGF5W88g1DX2jVXCwW4KMQrG9jpfqMW6S9Bjc8bs6xbW5XhtLf7n8rJhW8Xy7-26TwHv8W5n1bWB4-STJbN94vSBp5CvHnVdns953kQpx8f8RJ-pb04) [LinkedIn](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VHP3qn9gW7Y8-PT6lZ3lBTfgss8Vlx7NN8M-8JD-FND2W37ZQRP8tG559W1Dt22H7Q8zRwW8_trXT7ZygKtW3B6PhF7lN05FW7lLx-87TmHnbW16nPGt6gH-zcW1T3QnV2bHL05W22Y0nz8xbRfBW2JQghY4n0MbHW2qyMYS444_YQW98LBCk7tpgS-VCw9PM2hlz3cW6kFlFw3bz62yVpfZlM7M2-wmW2Y6_Qf8kDC7YW5k4ZVW7zv6QlW4M_GMg8Ylb9sW7Q7tPf8hw0y6W8Fnbj34WYcnNVs-v2y7fmntfW7hYSJF5rkwgQW9kp3ls5LDPtYW7D3bMk40WVqCN359M17vV70Nf4TYjdM04) [Twitter](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VHv3qn9gW7lCdLW6lZ3krW7qFLY82DSm6VN6DkD3lRyRyzW9kQBcW3TstNMW56s8bN543zRqW80Rp6r6F8ZkHVy8Xn826gkvqW3KXKsc8qpXYfVdgtZN7ZgvZPW3wc90C7h3WHDW1XPMkq2W_10DW6rT91L6nCPY9W4PnBVT3xY43PW4KQMSl80lCMvW3hfdP35zBmZLW81vg7Z8FFdBhW2xTznC35-WdfW8Pw4bR7Vl98MW1646v74cRqHkW4fJ1RQ320pXKW1WJjNQ58R9-yW5WYTwQ3X3RdvW9jX4Yz63sG9-Vb-bVM4pxrB2W9bGhB-4W_4GMd1DCtl04) [YouTube](113/d586LZ04/VW6txn2PcV2xW5rmHqx7Kz6jTW13cSCp5dXrnQN3X6VHP3qn9gW7Y8-PT6lZ3mFW4p88zt7KnRQFW917tzX3C_JLRVqgjns4mP5dSW80KNym249lnQW6m7Kjb215DwgVCb23q75CdSSN6HZ4L3Mx1nFMcGlnTbSCHnW7Mp49Q3jTdRkVBvyxF7F39RnVTWlLN1Y-PR2W8PP6Np1G85JbN6W8KVgDHRxcW7KyvBJ6KXrHdW5jhBY-8cDG8rW1xsRr18cy20QW3s23TJ5cfgwLN3ndLq3Mq7ktW3jtS1X5HlnpqW3d2Ys_4bqQcWW7H7tG17s5qL-W8nRZgH62mK41W45ybn37dbsBMW8KhyDy5dmStgW7JCNkX8BvzYvW3HJ8mH6_3s90f7FD5sH04) Was this forwarded to you? 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