#1 thing to do before you write anything

Have you ever wanted to write emails that were irresistible to read? [Rich Life Insiders Banner](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3kVVY3cf11mf9GMW8mCZlH2rPvPcW98t5Gv4VtnpzN1mZZCv-dt4QMjNnb65ggkfN8rYK7sVBj4pW5wMWyw6zs610W1-0HSb2JhL0CVLH2sG3mPB-rW6pQm8_12T50tW8Glr4x7txzpsW85ZS184TXt9jW8gjQPs2H5vtpV14vJm5gwW1vW8hwFrs8rjG6hW4yNZcp3VhC70W3BN1676stmxvW7PrMHF3L9FlfW3N6R6v7_lhz1VYnQr54x3W-DW5bv7dt6n6P97W1WHF3n799yfQW4qDvzj41QlqzW915G3N5HFJNNW6J9cRm2x37f2W62qD237lRs68f32401P04) {NAME}, Have you ever wanted to write emails that were irresistible to read? Or sales pages that made people buy instantly? Or even social posts that got hundreds of comments and thousands of shares? If that’s a YES — then today I want to teach you one technique to achieve all that. It’s called the Instant Offer Formula — and it’s straight out of my program [Call to Action](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHCz3qn9gW95jsWP6lZ3nMW4-LGxr5HRpg7VxswZf1KdsbkN21fv6j5V0k1W4mvk0m7mctGMW2h2Zs77GYvDCVs_Lrq88F8lsW5JssvZ4dZtjgVm_my75S0nghW87Ts0k4Rgk_KMd4bmJt5jtBW4nfYy398RQ9wW7l-s1694Cy06W4h5mX_8kZ6nGW6610rm5cGtB5VGw9Nt4ZY6rrW9ggZVg81hFtmW8BkHXh6zG3CFW7BqXSP582lJFW3JXPmZ1D_HjxW79SgSZ3gdKdpW5ggF7w8l7_8cN5GZx8l9X5GdW7hNDRW4YcNLmN4Yz_Yrqgw6SW8Ct1QP4-L11mN6VZ3s6dh02dW4-5Gk01TSbXjVSl9Yn4ddl1CVRnJmh45FrlnW3BbzMP5kbF78f1n4gd004). This is the same tactic we’ve used to generate millions of dollars. But first… What acne and sweat have in common These examples below involve acne and sweat. What do they have in common? Yes, they plague the average teenager, but other than that. They’re also some of the best examples of how you can use simple writing to make an irresistible offer. Look at this offer, for instance: [Original Proactiv Image] If you had acne, would you buy this? Of course you would! It’s compelling and a no-brainer. Your offer is often the easiest piece to write, and that’s why you should always start there. Writing is an offer is all about being as straightforward as possible: “This is what you get, and this is how much it costs.” The more direct your writing and stronger your offer, the easier it will be to get a response. Think about it: Ever had a friend that constantly sends terrible invites? “Hey, I was wondering, sometime next week we were thinking about maybe going to go do something, not sure who’s all coming.” Hard pass. What’s the offer? I can’t make a decision based off that! Look at the types of offers all around us: - Any time you apply for a job — that’s an offer. - Asking a friend out for lunch or a birthday party — offer. - Your online dating profiles — all offers. Even when I pitched the producers my Netflix series “[How To Get Rich](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3nrW1YWx3H8hzwCxVqFPBf484hYRW44vvnh5KjX4lV73zd-7ZFt7GW414KyD8hltqxW6G5TcY3D6PTxW2xJpHc10ZfcmW4ztblz52zDvGW4n81FC1QhnsdW52WhQ946VPcnN1yQBNHGHF14W7mHl4-62NsQtV5ql4t1btxKCW3tL-gw7M5KmbW2C3RJN8CJmkjVf9D4p8Ny7-zW7jZPCc2zMZj_W3Ckv8y4Lt-T6W19ykQ88c-mnfW3hCnz95QYDXzVrBMYC9hF2FqW51R2fM3DW2tyW36cPQq48yQpmW8tvLmQ59_tMZW1GS26h16hQF-W6TXpRk6Xp3ZTf4pj08004)” — that was an offer. If you run a business, you live and die by the quality of your offers. Simply put: If you want to improve your life or your business, improve the writing of your offers. Here's one of my all-time favorites: [Sweat Block Image] Notice how much they’ve packed into a single image — everything needed to persuade someone. Every single word in their offer is carefully selected. The fewer words you use to get your point across, the more effective your writing will be. Do this exercise today — write YOUR irresistible offer Today, I want to give you a template for writing irresistible offers from my Call to Action copywriting program: the Instant Offer Formula. It's straightforward and compelling, and you can use it to write an offer in just a few minutes. [The Instant Offer Formula](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHCz3qn9gW95jsWP6lZ3pBW29-yKZ8P_q6JN3ZKD19Sqb-QW6nM3S-7FfKJPW6Y_vZ96nwF_nW6XsKFY7B7-4dW1qLRDb44Xx2DW2BTHpJ4GnvkCW7dLPdP3vK2t9VgHCJG3MGC3YW5rkZLs5-2NyzW7hxYMw1zz5gvW8nRKqN5rGc37W5y5Xmj8q1HXkN4vck1WY40zRW6CH6kQ8BF5HvVJVtY23vGBdMVbbcLR7CL7l1W5My-vQ4BQ81_W3MXMCS3pWz6qW14Zldt6DF3_hW38DJT55vslvSW54fN1D1WRG1yW6lGrSy6rLQrtW7jmrt26bhKK1MMFNW5BXDXpW4lB6nk4Wq1ZrW7F3zC86KKX4fW2SQwZf6pm96JW5pq7HQ2PG-H-W22RnbQ5h48gcf6g5PPH04) First, think of something you can offer someone today: - Proposing a big purchase to your partner - Convincing your friend to go with you to a concert - Asking your boss for a raise - Inviting a date to a specific restaurant Now apply the Instant Offer Formula. You’re going to need to adjust the words slightly to match your message, but you could tweak it for any of those scenarios. For example, let’s say you want to propose buying a new, expensive sofa. Let’s try the exercise: You know how the sofa in our living room is getting a bit old and scruffy? I've got an idea! How about we get the ComfortPlus Mini Sofa? It’s basically built for our smaller apartment, it feels spacious without taking up a lot of space. I tried it out and it’s: - Incredibly comfy - Got solid cushions, so our backs feel supported - Got a sleek design that will give our space a fresh, modern vibe It's a great deal right now at $699, and if we hate it, it’s got a 90-day return window, so why not try it? I can already imagine us watching movies together and putting up our feet on the ottoman that comes with it. Try this exercise yourself — and write down your answers. This is one of many exercises you’ll get in Call to Action. To join the program, you don’t have to be perfect at writing, and you don’t need to turn into a pro writer overnight (it’ll take work!). But you’ll get proven, simple tools to become a great writer — and craft offers that generate $500, $15,000, or even $35,000 per month on the side. The only necessity is the willingness to dive in and keep trying…even if that's just for a few minutes a day. [Learn about Call to Action](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHCz3qn9gW95jsWP6lZ3lsW8w_nP23bwkZyVwrWTH8zMn7VVykD9B3FTM6QW21t4N95MfzWrW4WyTDm5s61nlN3-9H1pdfXmKW30b97D3Y3gLsW6J9DPJ6rB0CJW33-L9b8_RDdrMPzSlytkp3_W5tYftc3dt3h3W2VnNWS7k1l3RW6d7C5k2jD0MFW27mlq36CchGYW2mXbl2843sskVcr5488LTXz7N96J66LhbTftW1mHLt42yR2tmW5XRlgx6D1fz3V_Njd-86HkmZN5GyGXSw6J_mN4DK39tqbpR7W5rG3l970dTzcW6h4zBP1VyQ3CW61g01m4VmwjpW2sTyDZ2SwcXJN8ZbR70YXX7hW46Q2q96GpVtSW2SQv7r28vJXKW5JMGcB5HZ2XQf6fpx-j04) [Ramit Sethi Signature] [Programs →](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHCg3qn9gW8wLKSR6lZ3kyVhVxHL3DHnRVW2xgNtJ6cy142W8Jd3xF4CDqrYW8XB5f27SYn8RW4MF7sj6zsRVwVGBY7T5LzHPvW4-bzgg1X4kdbN6ghh5hs8YbyW82dDkt8Lg0_nW8gmpbV6Drrj1W3HTZsy2Fb0CWW13_ST97hPVfzW4pgN1s3gB-KWVL9Wkm2_C3vqW4Y1L824cFYwBW1RyXZv4hN1KWV3dLW15DGqkyW6kCrTD7pHZxMW8xpH4g7m_B-TW50Lhbj47bXmZW2ZdW5F5vrfMGVCTRCR754LXvW112Lbh7tMTMgW37CYrv9kQG3XV3vHpd6CT3JLW6R0Jvc2tlgdxN8F5tTRSF2DdW7YlZwK8BwWtDf98cJYs04) [Podcast →](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3lNW6xp1tS97SbhRVy9SYP7sjj34W4sJLJ01B7gJNN5ZsY3MtTl3BW3z4SZ172MK5gW1-v1ct7Kr4hwW58-Gcl302SGtW5Z7nNL6BSKjdW3cwfwV488GMgW2RGHn43JJbPjW3mb-vC8WkH-sN7Vv8NWSPHr3W8L15r75BTj5dV5HZ_7151K9rW1k6NpN2c1cyBW62JhdL6F_rP-W4Rhlb151ZsBYW7YS5kL5ZLn6mW1RMkr72fh4dqW2ZymCH8vXmlHW2WkM6l6kyBQsW4WXy3r86X5LbW5JjDw61VCD_WW24zng-8ZxZ3JW2SbczV4PT0NFW1lBS2P3S0YyMdNBJgC04) [Netflix Show →](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3mwW7wj_Yv5SpwsgW5_MXqS8LSsZ-W3nFh8f3mYXT9W7wdSnf5sypnpV4bWlg64j78yW4tNjh81bd41DVrYpv91blkt7N3K6zc1hbXm2W2-1Tl17cxDqMW2XCTny4Nj6mYW89BhwF1JKvvrW7nnsHR2pvt3WW6n5QyV7fb8DZW5c3QJn2FJCDfW68TX_K8cVgJ4W3xg2776c-M3vVvGHBc2SZTlvW4-zwYj3BnvPXW4G381C98CPgGW6VnW6H3S9jPfW6XtYR24qVQ02W9kNNrG93wVfdN8VW6SfpXVyWW7TDGcN7Zf-FCN8x_V2yNJFL0W2NFYCf7CBSQGf49PkFW04) [Books →](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3mtW7v-gfZ4VsLWFW1bQXjL3yS0XRW809CQ73cmlnQW1DJV5B8TFqcBW2P7vKz7n7-_sW7WZf3S7_Kds7W2SlsGB5pSWYZW6zHGWH5hkcfLW87mK0C2Xn4-9W2sb_lk2tbpQNVtKNbX8cKVhyW1cLKPN7ps4hhW72sFWz2rLBnBW4yLC494Gl0w1W65GDLK5pv_chW4t0_Ck2rS71XW28RHMz808-SvW3DgdyZ7pGVcRW3R1PPM1p3hYwW6pNPpF5h2hhvW8rmzQs8NpXxgW7kMP908gBNGgW6tHZwz73gLTDW5nCC1f2YGMLHW5ByQqc3Xg7RPN1lGK71yV-5Xf158tTs04) [Website →](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3lYW4RRF--2z5wHtN2xy5fXQtLltW7t3d6w2DLxm3VHz-cK7slq7rW6BXj445VRPl5VBrk_T6CFn9wW4vH7C042f8hyW76yd096bHPG0VwnBSh20QnBkW70fkNX58PdjPW7S97_L96Q3dpW4sM70W1R6xY-W8zLgzN3yfC9PW3vb_L491nGCXVqq1kY55KH28W3DRt0n31WNmZW2Fq7F45rmgC_W6Yy8Pz1MmnyGW873FmY2h3B0NW6P3DHs1_7FHFVKTyl778cnDPW3KDjdX1ySBtSW8PxSZq3tsq92W836qjV8v26cWW8ss0n78kvmBLW1YJ4L-4N4LRSf3k9_yK04) [Instagram](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHBH3qn9gW7lCdLW6lZ3pCW2lL8nN6p235gW2Rrrvh3r_QGlW7Hx-Sq8Dfw5TVs7J2B5f7SmWN1xRgjBYBZLKW8S4qt692tVHDW5SkHDt8d89YfW1ycQwM6W5Y3kW69K1yF8h7f01VvY_ws25JQcCW73CJNL1hfWk9N7sTYx9sYHTYW9kdzWy580-BvW8DW3Fh50d_J6W1l6HdT4YbsJ-W3RyS9j9bhpmjW92L4xt3KCDv-W6lQRsP2FBPJRW6ytlr13w5-29W798psc7fDv8-W7h_GHd6ZlXNdVlLVgv78RrlKW4yHlTy3WkckbW6rvG-T2zWV_tf5tjjNP04) [LinkedIn](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3lQW26q2dn2PBgLhW9cGXCd5DGKZCW6VHcmX2cRl3DVsxV9f2dWpsPW2635sM3Yb4hbW35pMt87HKNdKVY7mR68BPbTHW3Yt7lH71S72kW6jdfSQ2yz9s4W3_HGqm8P286DW145MmW8qjS64W8r6Vq58FT_mgW1ygp6q5gvT1xW6HP4zM5_Jy3YW3yh6BZ8Xs4c9W5KlCz95NbnK_W4RZWx55WXnFHW6Wct0b8vkhCgW6tmdfd2cHFQhW6ykpJ87D8phWVcgZvf9lCPPwN4SyBdW9T50MW863q-v1Zzss3W35b4jC8LGCHcN6jQPyBFtLWDW4xvnyN6YN9xvf2CxKZ604) [Twitter](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHBH3qn9gW7lCdLW6lZ3nWVRL5848HytLBW8gR5DW4PHN1_W3F0yJR5TgTxgW1q5zXY8xx_83W1DkY7s5pl4kSW6jb7Mc7vl58SW240_jL6fplTXW4wMfZ77tcHldN2yMkw55mbVWMw4QVZrjhHxW1-ghrl6L6SJNN5xJtL3m6dYsW2HqP4S7TtNc8W313Ybp8DD0-XW806rxC93wsqFW3q0xH92_2fNvMgFVrRXHp88W1nG3CK91_ZyqN9gnyN14WD_BW95D7dj5YMGy-W8MLx541Y5fB4W2GzvLM57mtj7W1bF7wp6-mTWPM6Q8rw29Zcpf2XGtQl04) [YouTube](113/d586LZ04/VVNRLt385CkyW6KtqHF71RtltW31NlPp5dd_TrN2ZRHB-3qn9gW7Y8-PT6lZ3pvW9dY7gR6q2nF1W3YDfkR4LQhLtN3Ht71KL20g9W1hbxNj3y1XZdN2BHMTsb4m0FW4zcZnw774ZVgW3RNFYb1Y-LLzW4-00h46zt-l_V2yRv87_pgv7W8jdSGH1ws1dPW7bByDr7lwcqSW7hFkl349sFz1W9crpls6M77dwV-ZYJ5708z7-W5lrn5d91CKbvMZP4yPjfnS6VSpzw45Lrv02VKGrcp3fffgdW6B0dPb23-lWCW1zx22k74GTkNVt2ZpL8lJ71cW6XhdDj5sMGPcW7bCZCm7ZfmfvW5nlZ7p3YqS-KW4lRmMS8nv_QCW7v97vy962Tgvf1q_Ns-04) Was this forwarded to you? 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