October wrapp up: Open for holiday UA and monetization tips

Welcome to our monthly wrapp up Welcome to our monthly wrapp up. Each month, we’ll highlight critical themes app developers should prioritize to boost KPIs and offer resources to help you get started. This month, we are focusing on the 2022 holiday season, and how thorough preparation for these critical, traffic-heavy months can boost business on all fronts. Optimizing monetization During the holiday season, users spend increased time on their phones - learn how to leverage this opportunity and monetize this increased traffic with multi-credit promotions and A/B tests. Optimizing user acquisition There’s no better time to scale installs than one of the busiest times of the year - here’s how to utilize the ROAS Optimizer and Custom Product Pages to grow your user base. [manage subscription preferences](