Jingle bells 🔔 time to scale

What value does Play and Own bring to gamers? [Read the blog]( BIGO LIVE increases IPM 32% with ironSource’s solution for Custom Product Pages [Read the case study]( How Stork Limited increased their ROAS by 100% with ironSource [Read the case study]( Holiday season means extra time to use our phones. Make the most of it by hearing from 3 UA experts, covering 3 different angles of UA: Noa Eckstein, Head of Business Operations at ironSource Luna, Jess Overton, Director of Demand at ironSource Aura, and Sarah Chafer, VP US Ad Sales at ironSource Sonic. You'll walk away with best practices for: - Building holiday-themed creatives that spike IPM - Setting up an on-device campaign at a time when everyone's buying new phones - How to set up an offerwall campaign that'll boost ROAS Join us on Wednesday, October 26 at 3:30 GMT [on Zoom](. The psychology of in-game personlization In this episode, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource to discuss: how game developers can better understand user psychology and make it work for their game. We loved this quote: “Something companies often overlook is social connections. Look at many of the games that have long-term retention, like Clash Royal or Clash of Clans. If you talk to players that have been playing for a year or two years or more - the reason that they come back to the game each day isn't because of anything special from a Live OS perspective. They come back because they feel the social obligation to do their part for their clan that has supported them for so long.” [Check out the whole thing]( VentureBeat: [As Web3 gains traction, indie game investors are updating their wish lists]( Bain&Company: [Why the future of gaming is bright]( AppsFlyer: [How to break your addiction to user level data]( NumberEight: [How to optimize your game’s monetization by selling direct]( Pocketgamer.biz: [Mobile gaming market to exceed $175 billion by 2027]( GamesBeat: [How Apple Search Ads tripled market share since the first half of 2020]( [Spotify]( [Youtube]( [Linkedin]( [Medium]( ironSource provides leading marketing and monetization solutions for app developers [Head to our community hub for more great content]( [Update your email preferences]( ironSource Menachem Begin 121 Tel Aviv, Israel