Projecting your game growth

4 tips for quicker and easier creative optimization [Read the blog]( NEOWIZ increases revenue by 23% after switching to LevelPlay [Read the case study]( Game Hub: Empowering the indie game dev community in Israel [Read the blog]( Guide to UA: Modeling Cash Flow for Rapid Growth You can’t create a successful game unless you’ve got people to play it. Department of Play covers how this can only happen with the right UA strategy - with a careful balance of planning, budgeting, and setting the right time frame. They explain the importance of: - Carefully considering the cyclical nature of cash flow when projecting - Establishing a robust financial model to toggle between scenarios - Clarify the best funding source based on your game’s trajectory Read the full article on our [LevelUp Medium](. Merge Games: To build or not to build? Merge games have taken the app market by storm in the last 3 to 5 years. In their article, Max S., CEO of AppMagic, and Olga Sobolevskaya take a deep dive into the subgenres of merge games. They explain how: - Simple merge games have no metagame, and resemble hypercasual games design-wise Merge-2 games generate higher install rates than Merge-3, but with lower IAPs - Merge-3 and Merge 3/5 games are high LTV genres, and a couple of apps dominate in terms of revenue and downloads Read the full article on our [LevelUp Medium](. 9to5Mac: [Apple expanding App Store ads from search to ‘Today’ tab and more]( NME: [TikTok ramps up its gaming initiative by adding mini-games to the platform]( TheVerge: [AT&T is not building a cloud gaming business — but it might be angling for a cut]( GamesIndustry.Biz: [If indie games are underreported, mobile games must be invisible]( TechCrunch: [Backbone’s mobile gaming controller gets an official PlayStation edition]( Dexerto: [YouTube is targeting mobile gaming instead of going head-to-head with Twitch]( [Spotify]( [Youtube]( [Linkedin]( [Medium]( ironSource provides leading marketing and monetization solutions for app developers [Head to our community hub for more great content]( [Update your email preferences]( ironSource Menachem Begin 121 Tel Aviv, Israel