Do you know your game's spend depth?

Do you know your game’s spend depth? The topic of Spend Depth comes up often with free-to-play, mobile game clients. Spend depth means exactly what you think it means - the depth of spend possible in your game, for your most committed spenders. Because the top 10% of spenders generally contribute 50% to an F2P game’s IAP revenue, the product’s survival depends heavily on how deep the rabbit hole goes for those top-spenders. So how can you take full advantage of your product’s spend depth? Full of insightful recommendations and real life examples from games like Empire and Puzzles, Matthew Emery, 15-year game veteran and freelance mobile game product manager, shares his advice on Spend Depth on LevelUp. [Read it now]( How Gameloft increased ARPDAU 4x with ironSource LevelPlay mediation [Learn more]( Setting, analyzing, and optimizing your ad monetization strategy webinar [Watch now]( Ruby Games boosts DAU 5.3x and increases revenue 15x with LevelPlay [Learn more]( The fundamentals of blockchain gaming, NFTs, and play-to-earn podcast [Listen Now]( Navigate the catch-22s and complexities of running a successful subscription based gaming business with [these tips]( from Pixel United’s Creative Director, Stanislav Stankovic. What does it take to implement a LiveOps Strategy that works? Mike Moran of UserWise breaks down the ins, the outs and everywhere in between [in this fourth installment]( of his LiveOps Essential Series. ([You can read parts 1- 3 here]( No matter the game genre, cracking the story is half the battle. [Check out these tips]( from Lisa Brunette on how to approach story writing in mystery games by avoiding these 5 mistakes. Games can be thought of as a set of obstacles to overcome and goals to achieve. When a player reaches their goals, this is where they derive satisfaction from playing a game. [Learn how to structure player goals]( for optimal player satisfaction. Maximize Revenue, User Retention, and Growth of Mobile Apps and games with ironSource’s App Analytics, now available in Beta. [Learn more→]( Monitor your game business on the go. Download ironSource's new mobile app [Spotify]( [Youtube]( [Linkedin]( [Medium]( ironSource provides leading marketing and monetization solutions for app developers. [Head to LevelUp for more great content](. We don't like saying goodbye, but if you want to [unsubscribe]( we understand.