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4 Must-Read Mobile Ad Headlines This Week [View this email in your browser]( [Fastest Growing Apps]( [Blog]( | [Resources]( WeeklyRoundup May 4, 2017 Top Stories Read on for a digest of the biggest stories hitting our industry this week. Record breakers Mobile apps saw record numbers of downloads and revenue in 2017’s first quarter. According to research from App Annie, on both iOS and Android, downloads grew by 15% year-on-year, and consumer spend on apps grew 45% across the same period making $15B worldwide. China had the biggest impact on the iOS market - the country is first for iOS consumer spend. [More in TechCrunch]( Lite-n up Following the success of the Facebook Lite app in developing countries, Facebook is rolling out Messenger Lite across 100 more countries following a successful trial last year. The app offers Messenger’s key features: messaging, photo and link sharing, and stickers, but doesn’t have the more data-heavy features of late, such as Messenger Day and the camera effects. The design of the app minimizes data use and can work on unstable or slow connections. [More in TechCrunch]( Baidu's new offerings China’s search giant Baidu has announced its mobile advertising network DU Ad Platform now supports video and trigger advertisements on Android, and native advertisements on iOS. The platform integrates behavioural data of more than 2B app users worldwide across 200 countries and regions. Josh Fenn, Baidu’s senior marketing manager said that “advertisers who use DU Ad Platform stand to benefit from tons of data, analytics and AI technology.” [Full story on Mobile Advertising Watch]( Mobile drives ad spend New data from the IAB with PWC has shown that mobile advertising accounted for more than half of the record-breaking $72.5B spent by advertisers last year in the US. Mobile experienced a 77% boost from 2015’s $20.7B spend. Randall Rothenberg, President and CEO of the IAB said “this increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobile-first’ to ‘mobile-only’.” [Read the full report]( In Case You Missed It Want to sound smart at the water-cooler? We've got you covered. [YouTube, on desktop, is the place for game industry advertisers]( - BizReport [Smartphone slowdown? What Smartphone slowdown?]( - Mobile Advertising Watch [Snap ads max reach is Snapchat’s version of the homepage takeover]( - MarketingLand [Retail goes mobile as downloads grow]( - Mobile Advertising Watch [Driven by mobile, digital advertising to surpass TV in five more countries]( - Mobile Advertising Watch This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · 17 Bluxome, San Francisco, CA, USA · San Francisco, California 94107 · USA