The fundamentals of game economy design

This Month's Top Mobile Stories [Grow with ironSource]( | [LevelUp]( The fundamentals of game economy design Tom Hammond from UserWise provides a comprehensive guide to game economy design, covering player archetypes, in-game resources, your cost system and everything in-between. The primary goal of your game’s economy, he explains, is to keep players coming back. And the key to succeeding with this is finding balance. He unpacks what this means: “Your players will have revenue and they’ll have expenses. Revenue could be coins they win from completing a challenge or boosts they earn for passing a level, and expenses could be the vehicle upgrade they purchased, or the second life they paid for. The key to an ideally-functioning game economy is that, when all is said and done, your game’s revenues and expenses have crossed each other out — so there’s nothing but zero. So there’s nothing but balance." What does that do? "That helps to maintain your game economy as one that offers highs and lows in equal — but never predictable — doses. That helps to ensure your players’ wealth and your players’ debt are never out of control, and that helps to guarantee your players are always left wanting something more...Balance is what brings anticipation, balance is what brings loyalty, and balance is what brings sustainability.” To get the rest of Tom’s insights, read the full story on [LevelUp]( - [3 launch strategies to get your hyper-casual game to the top of the charts]( - [How to level up your rewarded video monetization]( - [Analyzing cohort reports: The what, why, when, and how]( 5 Ways to Drive Faster Growth for Gaming Apps July 21, 10am PST Join Maytal Shaul, VP Business Growth at ironSource, and user acquisition experts from DGN Games, Homa Games, and Singular, to learn all about best practices for achieving growth. We’ll cover the state of the 2021 gaming industry, actionable tips to gain incremental players, and top strategies for futureproofing your growth. [Register here]( How to Build the Ultimate Cross Promotion Strategy July 29, 11am GMT+1 In this webinar, Mishka Katkoff from Deconstructor of Fun sits down with Yuval Yosefi, Media Department Lead at Playtika, and Igor Bereslavski, Director of Growth at Supersonic, to discuss through tried and tested strategies for growing all of the games in your portfolio and keeping your highest quality users. [Register here]( GamesIndustry.biz: [Facebook Gaming's cloud service has 1.5m monthly players]( TechCrunch: [Mobile game spending hits record $1.7B per week in Q1 2021, up 40% from pre-pandemic levels]( GamesIndustry.biz: [Talewind's plan to become "the Supercell of Roblox"]( LevelUp: [Attracting and retaining players with collection systems]( LevelUp: [The FTUE as the Hero’s Journey — Part II]( LevelUp: [The FTUE as the Hero’s Journey — Part II]( TechCrunch: [Dream Games raises $155M at a $1B valuation as its Royal Match puzzle game hits a royal flush]( GamesIndustry.biz: [MTG acquires PlaySimple in $510m deal]( [Spotify]( [Medium]( [YouTube]( [LinkedIn]( Monitor your game business on the go. Download ironSource's new mobile app [Download on the App Store]( [Get it on Google Play]( ironSource provides leading marketing and monetization solutions for app developers. [Head to LevelUp for more great content](. We don't like saying goodbye, but if you want to [unsubscribe]( we understand.