So, you want to NFT your game?

This Week's Top Mobile Stories [Grow with ironSource]( | [LevelUp]( So, you want to NFT your game? Epic Games’ Aakash Gupta takes a deep-dive into NFTs and Gaming — and looks ahead to the future opportunities in the space. A couple of his key takeaways are: - NFTs enable player needs of ownership, collection, fandom, and investment, making them a compelling fit to be applied as a technology to gaming - Existing games using NFTs like Axie Infinity have created compelling NFT economies: what’s left to happen is integrate a compelling gameplay meta with the collectible/investment aspects in a decentralized fashion Head to [LevelUp]( for the full article. The rise and rise of in-game ads Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers. We loved this quote: "Over the last decade the single biggest innovation for in-game ads has been rewarded video. Nothing like it existed before, either inside or outside of mobile, online or elsewhere" - Nate Morgan, Global Gaming Lead at Facebook Audience Network Listen on [Apple Podcasts]( [Google Podcasts]( [Spotify]( or [read the edited transcript](. How Sunday increased ARPU D3 by 50% with ironSource's ROAS Optimizer [Read the case study]( Giant Rush reaches #1 and stays in the top with a hit playable from ironSource [Read the case study]( GamesIndustry.biz: [Android ad spending spikes after Apple rolls out iOS privacy feature]( GamesIndustry.biz: [62% of all App Store revenue is generated from game transactions]( VentureBeat: [Snapchat games have reached more than 200 million people]( Sensor Tower: [Mobile Games IP Report 2021: The Top Five IP-Based Titles Generated $1.4 Billion in the U.S. During 2020]( PocketGamer.biz: [Game M&A hit all-time high of $39 billion in Q1 2021]( VentureBeat: [Forte raises $185M at $1B valuation for blockchain game platform]( [Spotify]( [Medium]( [YouTube]( [LinkedIn]( Monitor your game business on the go. Download ironSource's new mobile app [Download on the App Store]( [Get it on Google Play]( ironSource provides leading marketing and monetization solutions for app developers. [Head to LevelUp for more great content](. We don't like saying goodbye, but if you want to [unsubscribe]( we understand.