New ironSource product features and releases

tCPI bid type for user acquisition campaigns | Google Ad Manager is live on ironSource mediation| Banner bidding Advertisers can now create new UA campaigns on the ironSource Network using tCPI bids. This means that you can set your target CPI for a new campaign and ironSource will automatically optimize towards your target. You can already start testing tCPI campaigns to understand the strategies that work best for your apps. Starting May 1, tCPI will be the default bid type option for all new UA campaigns. [Get started with tCPI]( ironSource Network just added banners to in-app bidding. There are now 6 banner bidders on ironSource mediation, and more are coming soon: - ironSource Network - Facebook Audience Network - AdColony - Smaato (beta) - InMobi (beta) - Pangle (beta) With the launch of SDK 7.1.2, ironSource Network banners are exclusively available through bidding. To enable all the banner bidders and get the best possible in-app bidding experience, download the latest version of the ironSource SDK. [See all the network bidders]( Now you've got access to expanded Google demand for a powerful addition to your monetization strategy. Google Ad Manager is fully supported as a stand alone demand source from Google AdMob in ironSource mediation. With a single SDK you get: - Full reporting support - Multiple instances - Rewarded video, interstitial, and banner ad units - Ad revenue measurement impression level reports [Check it out]( King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga [See how]( Higgs Studio boosts ARPDAU 10% with ironSource in-app bidding and Facebook Audience Network [Learn more]( One-person studio Addiktive Games boosts eCPM 50% with ironSource in-app bidding [Read it]( [Get the ironSource app]( Visit our [Knowledge Center]( for integration guides and technical support. For any questions, contact our [support team]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · Derech Menachem Begin 121 · Tel Aviv 6513307 · Israel