LiveOps in 2021: The essentials

This Week's Top Mobile Stories [Grow with ironSource]( | [LevelUp]( LiveOps in 2021: The essentials Mike Moran from UserWise provides a comprehensive breakdown of LiveOps, explaining everything from building a killer LiveOps team to executing your LiveOps strategy. LiveOps are the updates, enhancements, and new content you bring into your game — in the hopes of giving your players the fresh nourishment they need to keep coming back to it. Why should you care? Mike says it best: “LiveOps. The key to nailing user engagement over the long-term. The secret weapon for higher retention, higher conversion, and a more sustainable bottom line. And — let’s not forget — the catalyst for launching the wildest era of games our industry has ever seen.” Read the full guide on [LevelUp]( A truly mobile-first country: Breaking down the Indian gaming market In this episode of our Emerging Markets series, co-hosted with Newzoo's Tom Wijman, we're joined by Tejas Shah. Tejas is Head of Distribution and Revenue at Games2Win, a leading Indian mobile games publisher with over 290 million downloads. From the history of the Indian gaming market to the local eSports scene and the potential of cloud gaming in the region, we cover a wide-range of topics. We loved this quote: “The biggest differentiating factor that India brings is that most of the 400 million users India has on the internet is young. There’s hardly any country out there which has so many millennials and Gen Z available as an audience at their doorstep” - Tejas Shah Listen on [Apple Podcasts]( [Spotify]( or [read the edited transcript]( The 4 KPIs you should be monitoring to optimize in-app bidding performance The adoption of bidding is picking up pace - make sure you're monitoring the right KPIs through your mediation platform. [Read the blog]( On-demand webinar: IDFA Deprecation: How to Prepare Now | with Singular and ironSource Yevgeny Peres, VP Growth at ironSource [Watch now]( LevelUp: [11 in-game currencies you need to know about]( GDC (Youtube): [Designing Two Tasty Cores Three Times Over: The Case of Brawl Stars]( InvestGame: [Roblox Raised $520m Ahead Of Direct Listing]( GamesIndustry.biz: [Savage Game Studios raises $4.4m]( CNN: ['The sky's the limit on where this can go' -- The worlds of Fortnite and football collide]( [Spotify]( [Medium]( [YouTube]( [LinkedIn]( Monitor your game business on the go. Download ironSource's new mobile app [Download on the App Store]( [Get it on Google Play]( ironSource provides leading marketing and monetization solutions for app developers. [Head to LevelUp for more great content](. We don't like saying goodbye, but if you want to [unsubscribe]( we understand.