Tiger King and gaming: An unexpected analogy

This Week's Top Mobile Stories [Grow with ironSource]( | [LevelUp]( Meta-morphosis UX expert Om Tandon explains the evolution of Meta features in Match 3 games, and analyzes their key design shifts and trends in 2020. The Match 3 category generated a whopping $3.5 billion in revenue in 2019 - a significant chunk of the $8.1 billion casual gaming pie - and successfully taking a piece of it rests on developers' ability to crack their game’s Meta features. As Om explains, player needs and preferences in this category have become increasingly complex, so it’s all the more important to understand, from a UX perspective, what’s “in” right now. Don’t miss his insights - head to [LevelUp]( for the full piece. Tiger King and gaming: An unexpected analogy David Gardner of London Venture Partners, an early stage investor in game companies, argues how the games industry is recession proof, citing data from ironSource to help his case, and asks a thought-provoking question: in the midst of Covid-19, will we see a rise of new, striking experiences that become phenomenona just like Netflix’s Tiger King series? He goes on to suggest social products in particular could shake up gaming's future, such as video chatting apps for multiplayer games, especially as physical distance between people and communities increases. Read the full piece on [PocketGamer]( Adjusting to new trends Mobile measurement and fraud prevention company Adjust have released a new App Trends 2020 report, and it's worth a look. Some notable gaming insights include mobile game UA managers increasing their number of network partners by 19% over 2019, indicating a growing culture of experimentation. Another trend worth noting is the end of hyper-casual's hyper-growth, which is a factor behind a decrease in gaming’s overall growth (measured by the number of installs per month by the number of monthly active users): “Our findings match with ironSource data, which highlighted a slowdown in Games growth in 2019. Overall, growth in this app category, which was pegged at 7.7% in 2018, decreased to just 5.3%”. However, hyper-casual games aren't going anywhere, and will adapt to market changes by rolling out deeper mechanics to boost player retention. Read the full report by Adjust [here](. GameAnalytics: [Mobile playtime increases by 62%, with IAP up by around 30% in Q1]( SuperData: [Spending on digital games reached $10.0B in March, the highest monthly total ever]( LevelUp: [Getting more with less: 6 high-yield design patterns for F2P games]( Case study: [How Socialpoint increased rewarded video ARPDAU by 25% with ironSource]( Webinar: [How to set ROAS goals that maximize user acquisition profit]( [Spotify]( [Medium]( [YouTube]( [LinkedIn]( Monitor your game business on the go. Download ironSource's new mobile app [Download on the App Store]( [Get it on Google Play]( ironSource provides leading marketing and monetization solutions for app developers. [Head to LevelUp for more great content.]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · Derech Menachem Begin 121 · Tel Aviv 6513307 · Israel