The key to making a hit game

Thursday's Top Mobile Stories [Log in →]( The key to making a hit game Oleg Yakubenkov dives so deep into leveraging the hidden potential of data that you’ll probably need a heavy duty scuba tank to read this. Citing real life examples from his extensive experience, he shows how you can use data better, to identify opportunities and succeed in the early stages of development. A must-read for all game product managers, developers, and anyone else interested in making successful games. Head to [Level Up]( for the full piece Deconstructing the 2019 games market At Gamefest 2019, Mishka Katkoff, owner of the Deconstructor of Fun blog, gave a fascinating and at times surprising analysis of the gaming market’s growth, and contrasts the approach and developments in the hyper-casual and action mid-core genres. We summarize his key points in [this article]( - don’t miss out on his insights. Total domination The top 1% of 108,000 game publishers globally were responsible for 82% of the 11.1 billion mobile game downloads in Q3 2019, according to Sensor Tower. That leaves the remaining 99% of publishers scrambling over the downloads leftovers - just 18%. This highlights the importance of making your game stand out from the crowd, and maximizing its organic discoverability. Read the full report on [Sensor Tower]( VentureBeat: [Genvid Technologies raises $27 million for interactive streaming engine]( Financial Times: [Dispatch from Japan’s gaming zone]( GamesIndustry.biz: [Snapchat's journey to be a "gaming destination"]( Huuuge Games increased D7 ROAS 9x with ironSource offerwall. Read how they did it [here]( Listen to Scott Koenigsberg, SVP Product at Zynga, discuss mergers and acquisitions in mobile gaming, live from Gamefest 2019 with ironSource's Melissa Zeloof. [Click here]( to listen ironSource provides leading marketing and monetization solutions for app developers. [Head to LevelUp for more great content.]( Did a friend forward this to you? [Subscribe]( to the ironSource newsletter We don't like saying goodbye, but if you want to [unsubscribe]( we understand