An Apple a day won't keep the Supreme Court away🍎⚖

Friday's must read mobile stories Friday's Top Mobile Stories [Monetize with ironSource]( | [ironSource LevelUp]( An Apple a day won’t keep the Supreme Court away Yesterday, the US Supreme Court gave their blessing for a lawsuit by consumers who have accused Apple of monopolizing the market for iPhone software application and forcing them to overpay. Those who brought the case to the courts say that the 30% cut taken by Apple is excessive. What was Apple’s defense? Since Apple isn’t the one setting the price for iPhone apps, iPhone owners can’t actually sue them. [Business Insider has more.]( Where is the industry headed? Following the launch of Google’s game streaming service Stadia, and ahead of Microsoft’s announcement at E3 and Apple’s launch of their game subscription service Arcade, it seems as if the mobile gaming industry is at an inflection point. Omer Kaplan, CRO at ironSource, reflects on these recent (and upcoming) launches and discusses how ad-free, subscription-based models have worked for the music and entertainment industries - but in the gaming world, it seems unlikely that big gaming studios will trade their IAP and ad revenue for a monthly fee from Apple. [Read his whole piece on International Business News.]( Okay ladies, now let’s get in formation Newzoo just released their latest round of research and found that there are over 1B female gamers - amounting to 46% of gamers worldwide. According to the study, the most common type of female gamer is a “time filler”, meaning those who play to pass the time. 36% of all women in the study came under this category (compared to 19% of men). And of these “time fillers”, they’re most likely to be between the ages of 51-65. [Want more insights? Head to Gamesindustry.biz.]( All the way up According to Adjust’s annual Global App Trends Report, Indonesia, Brazil, and South Korea are the fastest-growing countries when it comes to app market growth. When it comes to verticals, out of all app categories, mid-core games experienced the biggest increase in traffic in 2018. The report also found that fraud remains a serious issue in the mobile app ecosystem and that in 2018 they rejected almost 300M fraudulent app installs. [Head to VentureBeat for more.]( Variety - [Over 164M US adults enjoy playing video games]( Finally, app developers can automatically optimize campaigns to reach ROAS goals while utilizing user-level ad revenue data in addition to in-app purchases. ironSource provides leading marketing and monetization solutions for app developers. [Get the ironSource SDK here](. This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · Derech Menachem Begin 121 · Tel Aviv 6513307 · Israel