A hot mess (of mobile ad fraud) 🔥

Thursday's must read mobile stories Thursday's Top Mobile Stories [Monetize with ironSource]( | [ironSource LevelUp]( A hot mess According to a recent report from DoubleVerify, invalid impressions on mobile has doubled YOY since 2017, with the number of fraudulent apps increasing more than 150% between 2017 and 2018. And the category of these apps? Well, for the most part they’re games or utility. For bad guys to exploit users on desktop, users need to download adware from a sketchy looking website - something that most of us know not to do. On mobile, however, we’re used to installing apps all day and don’t know which ones are sketchy and which aren’t. In the words of Adweek, “all the pieces are there to turn your phone into a hot mess of mobile fraud.” [AdWeek has more.]( The era of ad monetization? Ad monetization is taking an increasingly greater share of the revenue generated from apps. However, ROAS models that are based solely on IAP data are insufficient as they don’t take into account ad revenue. Amir Shaked, VP Revenue at ironSource, explains how developers monetizing their game with ads can run UA campaigns based on user level ad revenue data. Want a step-by-step guide on running effective ROAS UA campaigns? [Head to the Adjust blog for more.]( A new day has come After months of speculation, China’s State Administration of Press and Publication has finally offered clarity on the game approval process. Starting this week, game developers have been able to submit new games for approval - since February the approval committee was only approving games that were backlogged. What are the new regulations? Now there will be a limit to how many games will be approved each year, HTML5 games will now have to go through the approval process as well, and Chinese publishers will be encouraged to produce games “with China’s core values in mind.” [GamesIndustry.biz has more details.]( Another day, another dollar Newzoo report This week, Newzoo reported that the top 25 public gaming companies account for nearly 80% of the global market - generating $107.3B in revenue out of a total of $135B in 2018. This was the first time that the top 25 have exceeded $100B in revenue. In 2018, the top 10 companies grew 19% combined. Moreover, Newzoo is predicting that subscription based services like Google Stadia and Apple Arcade will propel these tech giants to be leaders within the gaming ecosystem. [Head to VentureBeat for more.]( Forbes - [How hyper-casual gaming took over China (and the world)]( GamesIndustry.biz - [Nintendo stock leaps following Switch approval in China]( PocketGamer.biz - [Tencent extends its digital lock age cap to 16 in China]( [Register for the webinar]( ironSource provides leading marketing and monetization solutions for app developers. [Get the ironSource SDK here](. This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · Derech Menachem Begin 121 · Tel Aviv 6513307 · Israel