How to acquire players who will love your game 😍💖

Happy Valentine's day! [Sign Up]( | [Log In]( Love is in the air 💖 This Valentine’s Day think of ironSource like cupid - we’ll provide you with the arrows (or tips) you need to ensure that players fall (and remain) in love with your game. Here are a few best practices we picked out just for you. [Are You in Love?]( What do you do in a creative soft launch? A few weeks ahead of your global launch, you’ll test multiple creatives simultaneously in a handful of geos. We’ll work together to optimize and iterate your creatives quickly, and by the end, you’ll have a clear winner that’ll be used in the global launch. Why are creative soft launches important? You’ll dramatically increase cost efficiency, shorten your learning period during the global launch, and avoid wasted ad spend. What does Warren Woodward, Director of UA at Nexon have to say about soft launches? [Check it out.]( Ad monetization and user acquisition are two sides of the same coin and if they don’t work together, chances are you’ll make mistakes that could have been easily avoided. Why can’t these two teams be siloed? By optimizing your monetization strategy, you increase your ad LTV, resulting in an increase in your bids on the UA side. That means more scale. On the flip side, optimizing your UA activities increases your monetization performance, since you’re acquiring high LTV users who are more likely to watch ads. We discussed the importance of harmony between UA and monetization teams with [Kongregate]( and [Tapps Games](. Read their thoughts. Haven't signed up yet? [Click here]( to grow your game with ironSource. Already working with us? Contact your account manager for more info on succesful user acquisition campaigns. ironSource provides leading marketing and monetization solutions for app developers. [Get the ironSource SDK here](. This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · 17 Bluxome St · San Francisco, California 94107 · USA