Weekly roundup: Get rich or die streaming 😎

Wednesday's must read mobile stories Apple and Google said no, no, no... The IAB Tech Lab is finally releasing the specs for the beta version of its Ads.txt initiative that aims to reduce counterfeit ad inventory. Wait, what is Ads.txt? It’s an IAB approved text file that aims to prevent unauthorized inventory sales - ultimately it's a mechanism that can be put in place to prevent fraud. Why the holdup? Ads.txt was originally released in May 2017, however due to pushback from the app stores, only now are they close to releasing the mobile version called app-ads.txt. Apple’s App Store and Google Play have yet to actually implement these txt files, however the IAB is essentially saying they don’t care and are pushing through with the project anyways. [AdExchanger has the whole story.]( 2019: the year of mobile games App Annie says that 2019 will be an explosive year for mobile games. How so? Well, they’re predicting that mobile games will take 60% of worldwide gaming revenue. According to a VP at App Annie “mobile isn’t just gaining a bigger piece of the pie, it’s making the pie larger.” What’s driving this growth? App Annie says that it’s due to technological improvements and the wide-scale adoption of 5G technology. However, battery life still remains the biggest obstacle in the industry. [PoketGamer.biz has more.]( Get rich or die streaming While it is common knowledge that women dominate the mobile game landscape - with over 75% women gamers playing on mobile phones - they’re still trailing behind in public-facing spaces such as Youtube, Twitch, and on esports teams. This new study found that while women still make up about half of the gaming industry (and are predicted to surpass the number of men by 2020), only 30% of gamers on YouTube, 22% of esport team players, and 19.5% of gamers on Twitch are women. [Head to GamesIndustry.biz for more insights](. eMarketer - [Global digital users update 2018]( UX Design - [Lessons learned from mapping the mobile gaming market]( eMarketer - [5 charts: the state of attribution]( The Verge - [The road to 5G: the biggest news on next-gen mobile networks]( TechCrunch - [Facebook ends platform policy banning apps that copy its features]( eMarketer - [Rewarded video helps mobile advertisers move on from impressions]( The Chinese mobile gaming landscape is its own ecosystem. Everything that you do – from the monetization strategy you employ to your design choices – must be localized for the Chinese market. If not, chances are you’ll fail. [Teach me!]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( ironSource · 17 Bluxome St · San Francisco, California 94107 · USA