Elon Musk's Bonehead Move? Xerox, Kleenex, BlackBerry, Google And Twitter

Maybe he's not so dumb after all [View in browser]( [The Juice Logo] BROUGHT TO YOU BY: [Logo]( Proprietary Data Insights Top Tech Stock Searches This Month Rank Name Searches #1 Apple 603,547 #2 Nvidia 246.096 #3 Amazon.com 216,861 #4 Microsoft 180,145 #5 Meta Platforms 135,372 #ad [It's time you learn about Alternative Investments!]( Brought to you by [Masterworks]( [Which platform delivered millions to investors in 2022?]( [ Masterworks - Which platform delivered millions to investors in 2022?]( In the same year that everyday investors lost a whopping $350 billion, Masterworks had its best year ever. Their 9 art sales returned $25.8 million to investors – a record amount. Talk about a Happy New Year… So, what did investors do with their cash? Charter a yacht in Ibiza? Finally close on that Alpaca farm? Maybe save a little? Naaah. Either way, Masterworks wants to do the same thing for you. This fintech unicorn is unlocking an asset class that was once only available to billionaires. To kick off the new year, Masterworks is inviting you to open a free, no-obligation account today. Isn't it time you check them out? [Skip the waitlist]( *See important Reg A disclosures at [masterworks.com/cd](. Elon Musk's Bonehead Move? Xerox, Kleenex, BlackBerry, Google And Twitter If you're old enough to remember working in a traditional office, you know that no matter the make of the copy machine, you said you're making a Xerox. Not a copy. You also probably say, pass me a Kleenex, not tissue. No matter the platform, you're Googling something, not searching for it. Google's name change made Google a subsidiary of Alphabet. But no matter the corporate structure you refer to all things Google as Google, not Alphabet. Mark Zuckerberg did something similar when he changed his company’s name from Facebook to Meta Platforms. Means very little on the ground. Facebook is and will always be Facebook. Same for Instagram and WhatsApp. Then there's the case of Research In Motion. Yes, the company that effectively started the smartphone craze eventually and stubbornly changed its name to BlackBerry. Why? Because that's the name and brand that took hold in business and popular culture. Apple never had to change its name to iPhone because none of the company's products, as wildly popular as they became, ever overshadowed the Apple name. This says a lot about good marketing and distinct products and services. What’s in a name varies from situation to situation and motivation to motivation. Enter Twitter. And Elon Musk. You know the deal. Musk is ditching the Twitter name and all that it entails in favor of his all-purpose app, X. Sheep that they are, everybody’s falling in line, calling this a bonehead move. Particularly analysts and so-called brand experts who - in lock step with one another - refer to Musk’s decision as everything from completely irrational to flat stupid. Their estimates on just how much brand value Musk destroyed range from $4 billion to $20 billion. Funny how everybody [loves to hate Elon Musk](. But love or hate his antics and how you perceive his politics, one thing is certain. Very few of the haters are as successful (or [popular]() as Musk. Actually watch and listen to an interview with Elon Musk - even or especially a recent one - and you don’t see some guy flying by the seat of pants. Here again, how you feel about the man is one thing. But he’s hardly a bumbling idiot making impulsive decisions. In those interviews, you see a thoughtful person. Maybe a tad too thoughtful and cerebral. It’s as if he thinks way too hard about each word he’s going to say as it travels from his brain to his lips. And, as an aside, none of his fellow automakers produce [as American a product as Musk does at Tesla](. But, we digress… Here’s our somewhat unconventional thinking on what Musk did at Twitter and how it absolutely has or should have no impact on your life, as a human or long-term investor. - Any value destruction Musk wrought at Twitter has already happened. - The jury is still out on the ultimate outcome. Maybe Musk destroyed Twitter for good reason(s) and the X he replaces it with will crush life. But, more importantly: - The armchair founders adding their two cents from the peanut gallery fail to realize that X will always - to some extent and in some hearts and minds - be known as Twitter. - Nobody else can take the Twitter brand and do anything with it. On that one hand, it’s worthless. On the other hand, Musk still owns it. - In addition to the subset of people who will always refer to whatever X becomes a Twitter, Musk has two other important subsets: - The people who love him value the Elon Musk brand more than any other. - The people who are so upset about what’s happened to Twitter. For them, Musk just needs to put that chapter to bed. He needs to dissociate whatever he does in the future from the Twitter they knew, loved and have come to hate. Thanks largely to social media, we grab our pitchforks, latch onto a consensus, then bash the hell out of people when they make what we all agree is a horrible decision. We're the judge and jury before all of the facts are even in. Truth is Musk has a vision for what X will become. And, based on a pretty good track record, he deserves - at the very least - some time to execute that vision no matter how bad things look - or how the media and public make them look - in the moment. [Tickers Trending Among FinPros & Retail Investors]( Once every quarter, we compile millions of Financial Professional and Retail Investor's stock searches across our 100+ financial sites. We reserve this exclusive report for our newsletter subscribers so you can learn about the stocks and industries that you should keep an eye on. This info can help you decide what to do in your portfolio – so you can protect the money you have and generate bigger gains. [Click here now to download the FREE Trackstar Q1 2023 Report.]( The Bottom Line: Ultimately, this is a soap opera. While we love to follow along, we also think the Twitter/X story gets too much play. Platforms that are supposed to or proclaim to help you with investing can’t get enough of this story. They love and get consumed by the spectacle. Oddly, they play right into Musk’s hands. He’ll take his hits as he waits on the last laugh. If you’re a long-term investor, remember this is not stock market news. The whole thing about Meta owning the rights to X has little, if anything to do with what’s happening at Facebook, Instagram or with the real shitshow we should be talking about as investors - Threads. Over here at The Juice, we’re slightly more worried about Mark Zuckerberg’s ability to execute than Elon Musk’s. [-facebook-share]( [-twitter-share]( [-linkedin-share]( [-email-share](mailto:?body= https%3A%2F%2Finvestingchannel.com%2F%3Fp%3D586673?utm_medium=ic-nl&utm_source=111220 ) News & Insights Freshly Squeezed - [New Engine Beats Tesla, Ford And General Motors By A Mile With 10x More Power And 30% More Efficiency Than Traditional Engines]( - [A Daily Stock Pick With Professional Analysis]( - [Is Plug Power A Good Renewable Energy Stock To Buy Now?]( - [12 Best Solar Energy and Battery Stocks To Buy Now]( [News & Insights-facebook-share]( [News & Insights-twitter-share]( [News & Insights-linkedin-share]( [News & Insights-email-share](mailto:?body= https%3A%2F%2Finvestingchannel.com%2F%3Fp%3D586673?utm_medium=ic-nl&utm_source=111220 ) [We want to hear from you. Let us know your thoughts by clicking here]( [Pixel] [InvestingChannel Logo](#) Follow us on: [Facebook Logo]( [LinkedIn Logo]( [Twitter Logo]( [Instagram Logo]( To ensure delivery of all emails, [allow us on your list](. Manage your subscriptions with our [preference center](. [Unsubscribe here.]( View our privacy policy [here](. Copyright ©2023 InvestingChannel. All rights reserved. 1325 Avenue of the Americas, Floor 27 & 28 New York, New York 10019 Disclaimer: This is not investment advice. This InvestingChannel, Inc., newsletter is for information purposes only and is based on opinion. Futures, forex, stock, and options trading are not appropriate for all investors. There is a substantial risk of loss associated with trading these markets. Losses can and will occur. No system or methodology has ever been developed that can ensure returns or eliminate losses. InvestingChannel, Inc., makes no representation or implication that using any of the methodologies or systems in this newsletter will generate returns or insure against losses. Investors should be cautious about any and all investments and are advised to conduct their own due diligence prior to making any investment decisions. [Link](