Newsletter Subject

instantShift

From

instantshift.com

Email Address

noreply+feedproxy@google.com

Sent On

Tue, Jul 25, 2017 12:48 AM

Email Preheader Text

--------------------------------------------------------------- Posted: 24 Jul 2017 09:01 AM PDT Web

[instantShift]() --------------------------------------------------------------- [9 CSS Techniques You Must Use in 2017](r/iShift/~3/-yod7_hZd8o/?utm_source=feedburner&utm_medium=email) Posted: 24 Jul 2017 09:01 AM PDT Web design focuses a lot on visual appeal and designers rely on CSS to achieve this effect. CSS is a style sheet language that is used to determine the layout of a document like a webpage, written in a markup language. [9 CSS Techniques You Must Use in 2017]( In practice, your CSS “tells” your HTML file how elements should be displayed on a web page and how they should behave. It saves a lot of work since you can use it to change the layout of several web pages at once. As a front end developer, the type of CSS technique you use can have a significant impact on how your web product, like a web application for example, is perceived by users. In this post, we are going to discuss CSS techniques that can be vital to your web design. 1. Animated Forms [Animated Forms] The human eye is attracted to motion. In web design, the more natural and fluid motion is, the more pleasant the user experience. To accomplish this effect, web designers have been putting a lot of emphasis on the how different elements transition on web pages. Transitions in lead capture pages like web forms are a good example. Everything from the color to the structure of webforms can have an effect on leads. And lately, designers have started enriching the whole experience (filling the form) itself by using subtle animations: - Animated form input fields: Sometimes, even something like an animated check mark can seem pleasant. Consider [this form]( with animated checkbox inputs made with CSS transition effects. - Animated action buttons: Animating action buttons in your web form can also enhance the user experience. As an example, consider [this technique](. Every action in the user journey, from the email entry to pressing the send button, is accompanied by an associated animation which enhances the experience. 2. Parallax Scrolling [Parallax Scrolling] If you have ever played Super Mario brothers, you probably noticed how the hills in the background moved at a slightly different speed compared to all the other characters in the foreground. It gave the gameplay a lot more depth than games with static backgrounds. And now it has become a hot trend in web design as well. The design trend, known as parallax scrolling, is where a web page’s background moves at a slower speed than the foreground. When used on a website, a parallax scrolling effect gives users a sense of action and depth to: - Tell a story: Parallax gives visitors a sense of 3 dimensionality. Some designers use this to tell their story without relying on heavy graphical element. The website [Jess and Russ](, for example, uses the technique to tell a beautiful story. - Highlight services and products: In addition to enhancing user experience, web designers are also using parallax scrolling to put more focus on their offerings. Consider the [Myriad website](, which uses a clever parallax effect to showcase several possibilities regarding furnishings. As you scroll through, the page pulls in interesting furniture arrangements. 3. Scalable Vector Graphics (SVG) [Scalable Vector Graphics] To create animation in web design, designers often turn to using CSS in HTML. However, not every pattern and shape can be created with these alone. This is why SVG (Scalable Vector Graphics)are a huge part of web design today. Supported by all modern browsers, SVG is an XML based file format that allows developers and designers to create dynamic graphics which are perfect for high resolution displays required for computers and mobile devices. Additionally: - They don’t have pixel based limitations of PNG or JPEG images - They are interactive - They are scalable - They can be controlled by CSS To illustrate consider [Fleximize Squad](. The financial lender’s website is based entirely on SVG animations and it combines this with storytelling to give users a more dynamic experience. 4. Vertical Navigation [Vertical Navigation] Not a lot of website used vertical sliding navigation, but the trend has recently picked up steam again. The trend is a refreshing twist from traditional web design, like horizontal navigation menus. Plus: - It doesn’t confuse visitors on where to click as is often the case when unconventional navigation is used - It doesn’t distract visitors from the main content of the page - It gives designers the freedom to add more links if they need to To illustrate, consider the Arbor Restaurant [website](. The fixed vertical navigation bar is placed on the left, which is pretty good considering that our eyes usually gravitate in this direction when we view a web page. And since the navigation bar is fixed which keeps it visible and accessible anytime while scrolling. 5. Typography [Typography] Considering that the average attention span of the typical web user is less than a few seconds, it isn’t surprising why designers are focusing more on typography in as they are today. Sure, you might argue that images can also have the same effect in drawing user attention; but, keep in mind, as soon as visitors land on your page they expect a good experience. They want to know what’s in it for them. And your choice of typographic elements might just make them stick around to read the rest of what you have to say on your webpage. On that note, here are a few techniques you can use to improve your typography: - Large Type: They say that bigger is better, and bigger is definitely what some designers seem to be going with concerning typographical elements. Consider Beat Cycling’s [website](. The supersized text at the end “Be Part of the Beat Cycling Club” really draws the eye and encourages you to read further. - 3D Text Effects: Special effects can give typographic elements an edge and thanks to CSS3 transforms, designers can now manipulate any page or text element easily. To illustrate, consider this 3D CSS typography by [Noah Blon](. For a split second, it makes you stop short and stare at it in admiration. It’s subtle, yet effective. 6. A Myriad of Colors [A Myriad of Colors] No one color palette reigns supreme this year in CSS. Web designers have unleashed their creativity by experimenting with different hues, combinations and contrasts. Here are some of the more popular techniques that we saw: - Neutral Color Palettes: Some web designs are seen sporting natural colors on their webpages. The use of mild color palettes is a great choice for designers who want to keep layouts minimalistic and keeping themes consistent. Neutral colors (like light brown, green or blue hues) also come in handy when you have a product to promote and want it to be the focus. For example, consider the colors used in the Paul Valentine [website](. The mild pink color hues keeps our focus on the company’s collection of quality watches. - Dark Backgrounds: Mild hues keep UI’s minimalistic and user experience consistent. However, we are also seeing a return of darker backgrounds. Using incredibly dark backgrounds (like black) might seem counterproductive but some designers have made it work by using other elements (like content) alongside. Consider the dark background [here](. The white text is clearly visible on the black background which draws focus on the food. - Extreme Color Contrasts: Contrasting colors that work well together can do wonders for a web page. But what about colors that are too far from each other in the contrast spectrum or would generally look horrible together? This doesn’t seem to be much of a concern this year as some designers exhibited such themes in their designs. For example, a purple and green color combination would look off but it works well for [this page]( by Intesys S.r.l. - Colorful but not clashing: To keep interfaces clean and uncluttered, web designers usually stick to two or three colors. But this year, we have seen some designers breaking this tradition. Consider this website by [Yoke](. To keep it less overwhelming, the color don’t clash too much and are also a bit muted which gives a pleasing effect. - Color Gradients: Once considered a bad practice when flat design reigned, color graduations are making a comeback this year. The change is more obvious since designers are now keeping color gradients in brighter (changing between two bright colors) hues. The Spotify website was one of the first to show off this duotone effect last year. [MailChimp]( picked it up this year. - Vintage hues: Faded or dull hues like grey are tricky to work with. How do you use them in a layout without making them look old and dated? You get creative and smart in your color selection. To illustrate, check out the palette on Cafe Frida’s [page](. It uses warm colors like greens, browns, dull gold and off white to give off a charming effect. 7. Wacky Interfaces [Wacky Interfaces] So far, we saw web designers use creative ways to make web interfaces more interesting from hover animations to SVGs and vertical scrolling navigation. But all of these represent specific parts of user interfaces and specific user experiences. Recently, some designers have introduced ways that make whole webpages experiences themselves. As an example, consider this website showcasing designer Nick Jones’s [portfolio](. Unlike a typical scrolling view, the interface flips, rotates and zooms as you navigate through it. 8. Split Viewports [Split Viewports] Cross screen compatibility is fast becoming a priority in web design. And some designers are experimenting with different layouts and viewing experiences to this effect. Split viewing ports are an example. A viewport is an area of a web page that is visible to visitors. It’s size varies with the device. To make viewing experiences consistent across all devices, designers are getting creative in tinkering with interfaces. For example, consider the viewport in UX designer Melania David’s [personal website](. The layout is split in half with the content on the right and section titles on the left. The best part is when you scroll right to the end and a chopped version of the illustration (hand) comes together in time to the scroll. 9. Hover Animation [Hover Animation] Animations that clue users into the actions that can take on an interface is a great way for designers to improve navigation on their web pages. Animated effects like spin, bump or color or text changes make users focus on the next action they can take and also makes the experience smoother and more fluid. To illustrate, consider the [Humaan website](. The logo at the top left animates (changes) to the home button as you hover the cursor over it. Conclusion Technology is in a constant state of flux. And as web design practices change, so does user demand. If you want your web layout to be impressive enough for visitors today, the CSS techniques mentioned above can give you a pretty good head start. Visit us at [InstantShift.com]( [RapidxHTML]() You are subscribed to email updates from [InstantShift](). To stop receiving these emails, you may [unsubscribe now](. Email delivery powered by Google Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States

Marketing emails from instantshift.com

View More
Sent On

19/07/2022

Sent On

07/07/2022

Sent On

06/06/2022

Sent On

28/05/2022

Sent On

07/05/2022

Sent On

30/04/2022

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.