5 charts on cookie deprecation

Plus: New data on AI search could crush publishers [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 15, 2024 Reddit is launching a [new ad format]( that makes brand posts look like user posts. So if you’ve ever wanted to get in a fight in the comments underneath a post from your favorite candy bar, now’s your chance. Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts on how third-party cookie deprecation will change ad buys]( Cookie deprecation is coming, and EMARKETER analysts are confident Google won’t push back its deadline again. Marketers should be preparing for now. Here are five charts on how the loss of cookies is impacting the industry, from the impact on programmatic buys, to AI’s role, and what’s the next-best solution. [5 charts on how third-party cookie deprecation will change ad buys]( [Keep reading]( NEWS AND VIEWS [Google’s AI-driven search could slash publishers' organic traffic by 20% to 60%]( view: Publishers need to diversify by adding new revenue streams, including job boards and experiential events, rather than assume their display ad businesses will come back in a major way—they won’t. [OpenAI’s deals with publishers could spell trouble for rivals]( Our view: Paying publishers directly could help with traffic problems with Google’s AI-driven search. But whether or not these deals can sustain publishers if traffic takes a major hit remains to be seen. [How Marketplace is keeping Gen Z on Facebook]( Our view: Less than half (48.4%) of US Gen Zers will use Facebook this year, per our forecast. To reach the ones that will, advertisers must make sure they understand how Gen Zers actually spend their time on Facebook. ANALYSIS [Apparel companies thredUP, Stitch Fix lean into AI and optimized marketing mix to jumpstart growth]( Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive. For resaler thredUP, it’s using AI to build on the success it found in fiscal year 2023 with increased orders (6% growth YoY) and revenues (12% YoY). While Stitch Fix is shifting its media mix to quell an 18% YoY revenue loss in Q2 2024 and a 17% YoY decline in active clients. [Keep reading]( THINGS TO KNOW 📱 [Guide to mobile advertising and usage]( 🏀 [Men’s March Madness ad inventory is all but sold out]( 🖥️ [New Microsoft advertising interface is rolling out]( 🎞️ [NBC Sports will show Paris Olympics in AMC theaters]( 🧑‍✈️ [Microsoft launches Copilot Pro worldwide with a one-month free trial]( PODCAST [Behind the Numbers: The Weekly Listen]( How finding products online could evolve, ads coming to chatbots, and Target's new paid membership. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( the Numbers” is made possible by Nielsen. [The Weekly Listen: How finding products online could evolve, ads coming to chatbots, and Target's new paid membership]( [Listen in]( THE BIG QUESTION Now or never: True or false? Google is planning to delay its cookie phaseout. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](