Chart of the Day: Gen Z can’t bank on the long term

Gen Z consumers struggle to save for the long term [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MARCH 14, 2024 [Gen Z consumers struggle to save for the long term]( [Gen Z consumers struggle to save for the long term ]( Key stat: Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey. Beyond the chart: - Nearly three-quarters (74%) of Gen Z adults say that more financial education could help reduce their financial stress, per an August 2023 survey by Atomic Research commissioned by Experian. - Banks looking to engage Gen Z mobile banking users may want to consider offering financial education and money management tools. - Social media is also a good place to reach younger consumers looking for financial education—62.5% of US Gen Z adults have looked up financial knowledge/education on social media, versus 45.8% of total banking consumers, per our September 2023 survey. Use this chart: - Understand the financial priorities of Gen Z consumers. - Build mobile banking features tailored to Gen Z consumers. [Read online]( More like this: - [Gen Z turns to YouTube for banking information]( - [Gen Zers aren’t facing financial reality—but banks can help]( - [Each generation has distinct financial goals for 2024—and they should inform banks’ targeted marketing strategies]( - [The State of Gen Z Financial Health]( (EMARKETER subscription required) More Chart of the Day: - 3/12 - [The purchase path]( - 3/11 - [You’ve got coupons]( - 3/12 - [Gen Z will pay up]( - 3/8 - [CPGs want peak performance]( - 3/7 - [OTT stronghold]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](