How Google’s core update impacts genAI use; Advertisers still unprepared for cookie crumble

Plus: Another TikTok ban is brewing [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 7, 2024 You can now play the video game Doom on a [toothbrush]( proving once and for all that if something is web-enabled, has a screen, and has a user who wants to play Doom badly enough, then Doom will find a way. Was this email forwarded to you? Sign up [here](. TOP STORY [Yes, you can use genAI to help with content creation, but Google won’t let you spam the SERP]( Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive. [Keep reading]( NEWS AND VIEWS [Advertisers still too reliant on third-party cookies for programmatic]( Our view: The study shows that the majority of transactions across industries are still using cookies. The time to replace cookies is now, not at the last minute. If you don’t have a plan for the cookieless future, [check out our FAQ](. [Big US tech profits from Chinese ad spending spree]( Our view: Ad spend from places like Temu and Shein helps the US ad market stay healthy, but it also drives up competition and costs for US advertisers on places like YouTube, Facebook, and Instagram. [White House is once again working to ban TikTok]( Our view: The legislation would force a ByteDance sale of TikTok to avoid a ban in US app stores. The legislation probably won’t be popular with the 31.5% of people in the US who use TikTok, per our forecast. ANALYSIS [What brands can learn from Dunkin’s Super Bowl campaign]( This year’s Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others—not just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over. We explore why Ben Affleck was the perfect choice for Dunkin’s DunKings’ commercial and how it extended its time in the spotlight by releasing merchandise and additional content. [Keep reading]( THINGS TO KNOW 🏖️ [Microsoft adopts Google Privacy Sandbox]( 🎦 [Meta is building a giant AI model to power its ‘entire video ecosystem,’ exec says]( 🔗 [New influencer marketing company for LinkedIn is connecting creators to brands]( 🌐 [IBM says generative AI has improved its marketing engagement and efficiency]( PODCAST [Behind the Numbers: The Daily]( Disney's next moves, where Roku stands, and what YouTube Premium has proven. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Nielsen. [Listen in]( THE BIG QUESTION That’s nuts: Household mixed nuts brand Planters plans to release a new flavor of cashews in 2024 after CEO Jim Snee touted the success of the line in the company’s earnings call last week. What flavor will it launch? A) Salt and Vinegar B) Chocolate Cayenne C) Smoky Bacon D) Ketchup [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](