Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [Social Media Ad Effectiveness Benchmarks]( Get [DISQO’s 2024 Social Media Ad Effectiveness Benchmarks]( to compare social’s performance against overall norms. Discover the strengths of social as an ad platform and gain insights into social ads’ success drivers. Key takeaways: - How to overcome legacy challenges of social benchmarking. - Social media ads’ impact on purchase intent and crucial lower funnel behavioral outcomes like search, site visits, and shopping. - How to optimize campaign reach and social ad effectiveness. [Download the report]( for more insights. [Learn More]( --------------------------------------------------------------- [Your Deepest GenAI Questions, Finally Answered]( Live: March 27 at 11am ET / 8am PT Frustrated with your GenAI progress – or lack thereof? Don’t worry. Get a behind-the-scenes look at the “Real Results Strategy” Coveo co-developed with over 50 enterprise experience leaders. We’ve invited Rowan Curran, Forrester’s Senior AI, ML & Data Science Analyst to answer your deeper, more specific questions, like: - What are enterprises who are first-to-market with GenAI really prioritizing? - Can you get results with GenAI despite unstructured data, legacy systems & technical debt? - Is there a “magic bullet” that guarantees GenAI success? [Register now]( you definitely don’t want to miss this! [Register Now]( --------------------------------------------------------------- [Navigate the Cookieless Future With Confidence]( With Google set to phase out third-party cookies completely by the end of this year, the need for innovative advertising strategies has never been more urgent. To help you prepare, our analysts have compiled answers to the eight most pressing questions and concerns of the advertising community. Download a complimentary copy of our analyst report, “[FAQ on Third-Party Cookie Deprecation and ID Resolution]( presented by LiveRamp. You’ll learn the implications for programmatic advertising, ad targeting with generative AI, the rise of first-party data, and more. [Download Now]( Presented by --------------------------------------------------------------- [From Vision to Reality: Implementing Connected TV for Business Success]( Whether you’re new to CTV advertising, or simply looking for ways to better optimize your performance on the channel, MNTN’s got your back. We’ve created a comprehensive, yet [easy-to-read guide]( that will show you how to use CTV to grow your business. Get expert insights on: - Choosing the right type of campaign(s) for your needs - How to reach your ideal audience - Developing and delivering engaging ad creative - Ways to track and measure in-depth campaign performance Ready to unlock CTV’s powerful performance potential? [Read It Now]( eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2024 [Insider Intelligence]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](