Chart of the Day: Fake news

Social media is the No. 1 source of disinformation, according to US internet users [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis Help us better understand your career plans. [Take this quick poll](. FEBRUARY 27, 2024 [Social media is the No. 1 source of disinformation, according to US internet users]( [Social media is the No. 1 source of disinformation, according to US internet users]( Key stat: 64% of US adults think disinformation and “fake news” are most widespread on social media, according to a September 2023 survey from UNESCO and Ipsos. Beyond the chart: - It’s a [presidential election year]( which means the risk for misinformation and disinformation on social media is rampant. That presents a major brand safety challenge for marketers, whose content could end up next to unsavory posts. - Some social media platforms are trying to distance themselves from political content. TikTok does not allow political ads while Instagram and Threads pledged to stop promoting political content, though it’s unclear what is defined as political. - Brands need to have guidelines in place for responding to brand safety issues, as social platforms have outdated and insufficient policies for mis- and disinformation, as noted in our [Political Content and Social Media 2024]( report. Use this chart: - Evaluate brand safety risks of different platforms. - Assess election-year marketing strategies. [Read online]( More like this: - [Social media predictions: Search’s impact on the commerce wars and LinkedIn’s ascent]( - [The shifts that will impact 2024’s video ad landscape]( - [Brands that retract support for social causes risk losing consumers]( - [What is the difference between brand suitability and brand safety?]( More Chart of the Day: - 2/26 - [Retail media milestone]( - 2/23 - [Banks bet on genAI]( - 2/22 - [Less TV to watch]( - 2/21 - [Social keeps it fresh]( - 2/20 - [Top 10 ecommerce sites]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](