[Exclusive White Paper] How Off-Site Advertising Will Shape Retail Media’s Future

Download - Discover in-depth analysis on retail media’s next big wave [View in Browser]( [Insider Intelligence]( Hi there, While on-site search and display advertising continue to be retail media fundamentals, placing an ad off-site, or outside of a retail media network’s own platform, can broaden campaign reach and achieve upper-funnel goals like increasing brand awareness. And it’s catching on. Nearly half (46%) of advertisers already activate off-site advertising, and 68% see it as an indispensable piece of their retail media mix, according to a recent TripleLift survey executed by eMarketer. In this exclusive white paper, you’ll find more survey results like this, and our analysis on the current state of off-site advertising and its pivotal role in retail media. Download eMarketer’s white paper, “[Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase]( You’ll learn about: - Why advertisers see off-site campaigns as crucial to their retail media strategies - The reasons behind the planned increase in off-site advertising investment - The challenges of improving the off-site experience for advertisers, and the strategies to enhance it [Receive your copy.]( This eMarketer white paper was created together with TripleLift. [Download Now]( Sincerely, eMarketer Editors P.S. Please forward this email to colleagues who are interested in retail media strategy. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 Insider Intelligence, Inc. One Liberty Plaza 9th Floor New York, NY 10006